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BRIC Countries (Brazil, Russia, India, China) Advertising Market Summary, Competitive Analysis and Forecast to 2027

Best Price Guarantee Length Publisher Published Date SKU
from $995 110 Pages MarketLine June, 2023 MTLN18094776
Best Price Guarantee
Price from $995
Length 110 Pages
Publisher MarketLine
Published Date June, 2023
SKU MTLN18094776

BRIC Countries (Brazil, Russia, India, China) Advertising Market Summary, Competitive Analysis and Forecast to 2027


Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $135,829.6 million in 2022. Brazil was the fastest growing country with a CAGR of 8.4% over the 2018-22 period.
  • Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $103,779.6 million in 2022. This was followed by Brazil, India and Russia with a value of $13,465.8, $10,511.5, and $8,072.7 million, respectively.
  • China is expected to lead the advertising industry in the BRIC nations with a value of $128,288.5 million in 2027, followed by Brazil, India, Russia with expected values of $16,862.5, $16,633.1 and $8,981.1 million, respectively.
    • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
    • Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
    • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country
    Reasons to Buy
    • What was the size of the BRIC advertising industry by value in 2022?
    • What will be the size of the BRIC advertising industry in 2027?
    • What factors are affecting the strength of competition in the BRIC advertising industry?
    • How has the industry performed over the last five years?
    • What are the main segments that make up the BRIC advertising industry?


    1 Introduction
    1.1. What is this report about?
    1.2. Who is the target reader?
    1.3. How to use this report
    1.4. Definitions
    2 BRIC
    2.1. Advertising Industry Outlook
    3 Advertising in Brazil
    3.1. Market Overview
    3.2. Market Data
    3.3. Market Segmentation
    3.4. Market outlook
    3.5. Five forces analysis
    4 Macroeconomic Indicators
    4.1. Country data
    5 Advertising in China
    5.1. Market Overview
    5.2. Market Data
    5.3. Market Segmentation
    5.4. Market outlook
    5.5. Five forces analysis
    6 Macroeconomic Indicators
    6.1. Country data
    7 Advertising in India
    7.1. Market Overview
    7.2. Market Data
    7.3. Market Segmentation
    7.4. Market outlook
    7.5. Five forces analysis
    8 Macroeconomic Indicators
    8.1. Country data
    9 Advertising in Russia
    9.1. Market Overview
    9.2. Market Data
    9.3. Market Segmentation
    9.4. Market outlook
    9.5. Five forces analysis
    10 Macroeconomic Indicators
    10.1. Country data
    11 Company Profiles
    11.1. The Interpublic Group of Companies, Inc.
    11.2. Omnicom Group, Inc.
    11.3. Publicis Groupe SA
    11.4. WPP plc
    11.5. Dentsu Group Inc.
    12 Appendix
    12.1. Methodology
    12.2. About MarketLine
    List of Tables
    Table 1: BRIC advertising industry, revenue($m), 2018-27
    Table 2: BRIC advertising industry, revenue($m), 2018-22
    Table 3: BRIC advertising industry, revenue($m), 2022-27
    Table 1: Brazil advertising industry value: $ million, 2017-22
    Table 2: Brazil advertising industry category segmentation: % share, by value, 2017-2022
    Table 3: Brazil advertising industry category segmentation: $ million, 2017-2022
    Table 4: Brazil advertising industry geography segmentation: $ million, 2022
    Table 5: Brazil advertising industry value forecast: $ million, 2022-27
    Table 6: Brazil size of population (million), 2018-22
    Table 7: Brazil gdp (constant 2005 prices, $ billion), 2018-22
    Table 8: Brazil gdp (current prices, $ billion), 2018-22
    Table 9: Brazil inflation, 2018-22
    Table 10: Brazil consumer price index (absolute), 2018-22
    Table 11: Brazil exchange rate, 2018-22
    Table 12: China advertising industry value: $ million, 2017-22
    Table 13: China advertising industry category segmentation: % share, by value, 2017-2022
    Table 14: China advertising industry category segmentation: $ million, 2017-2022
    Table 15: China advertising industry geography segmentation: $ million, 2022
    Table 16: China advertising industry value forecast: $ million, 2022-27
    Table 17: China size of population (million), 2018-22
    Table 18: China gdp (constant 2005 prices, $ billion), 2018-22
    Table 19: China gdp (current prices, $ billion), 2018-22
    Table 20: China inflation, 2018-22
    Table 21: China consumer price index (absolute), 2018-22
    Table 22: China exchange rate, 2018-22
    Table 23: India advertising industry value: $ million, 2017-22
    Table 24: India advertising industry category segmentation: % share, by value, 2017-2022
    Table 25: India advertising industry category segmentation: $ million, 2017-2022
    Table 26: India advertising industry geography segmentation: $ million, 2022
    Table 27: India advertising industry value forecast: $ million, 2022-27
    Table 28: India size of population (million), 2018-22
    Table 29: India gdp (constant 2005 prices, $ billion), 2018-22
    Table 30: India gdp (current prices, $ billion), 2018-22
    Table 31: India inflation, 2018-22
    Table 32: India consumer price index (absolute), 2018-22
    Table 33: India exchange rate, 2018-22
    Table 34: Russia advertising industry value: $ million, 2017-22
    Table 35: Russia advertising industry category segmentation: % share, by value, 2017-2022
    Table 36: Russia advertising industry category segmentation: $ million, 2017-2022
    Table 37: Russia advertising industry geography segmentation: $ million, 2022
    Table 38: Russia advertising industry value forecast: $ million, 2022-27
    Table 39: Russia size of population (million), 2018-22
    Table 40: Russia gdp (constant 2005 prices, $ billion), 2018-22
    Table 41: Russia gdp (current prices, $ billion), 2018-22
    Table 42: Russia inflation, 2018-22
    Table 43: Russia consumer price index (absolute), 2018-22
    Table 44: Russia exchange rate, 2018-22
    Table 45: The Interpublic Group of Companies, Inc.: key facts
    Table 46: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
    Table 47: The Interpublic Group of Companies, Inc.: Key Employees
    Table 48: The Interpublic Group of Companies, Inc.: Key Employees Continued
    Table 49: The Interpublic Group of Companies, Inc.: Key Employees Continued
    Table 50: Omnicom Group, Inc.: key facts
    Table 51: Omnicom Group, Inc.: Annual Financial Ratios
    Table 52: Omnicom Group, Inc.: Key Employees
    Table 53: Omnicom Group, Inc.: Key Employees Continued
    Table 54: Publicis Groupe SA: key facts
    Table 55: Publicis Groupe SA: Annual Financial Ratios
    Table 56: Publicis Groupe SA: Key Employees
    Table 57: Publicis Groupe SA: Key Employees Continued
    Table 58: Publicis Groupe SA: Key Employees Continued
    Table 59: Publicis Groupe SA: Key Employees Continued
    Table 60: WPP plc: key facts
    Table 61: WPP plc: Annual Financial Ratios
    Table 62: WPP plc: Key Employees
    Table 63: WPP plc: Key Employees Continued
    Table 64: Dentsu Group Inc.: key facts
    Table 65: Dentsu Group Inc.: Annual Financial Ratios
    Table 66: Dentsu Group Inc.: Key Employees
    Table 67: Dentsu Group Inc.: Key Employees Continued
    List of Figures
    Figure 1: BRIC advertising industry, revenue($m), 2018-27
    Figure 2: BRIC advertising industry, revenue($m), 2018-22
    Figure 3: BRIC advertising industry, revenue($m), 2022-27
    Figure 4: Brazil advertising industry value: $ million, 2017-22
    Figure 5: Brazil advertising industry category segmentation: $ million, 2017-2022
    Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2022
    Figure 7: Brazil advertising industry value forecast: $ million, 2022-27
    Figure 8: Forces driving competition in the advertising industry in Brazil, 2022
    Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2022
    Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2022
    Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2022
    Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2022
    Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2022
    Figure 14: China advertising industry value: $ million, 2017-22
    Figure 15: China advertising industry category segmentation: $ million, 2017-2022
    Figure 16: China advertising industry geography segmentation: % share, by value, 2022
    Figure 17: China advertising industry value forecast: $ million, 2022-27
    Figure 18: Forces driving competition in the advertising industry in China, 2022
    Figure 19: Drivers of buyer power in the advertising industry in China, 2022
    Figure 20: Drivers of supplier power in the advertising industry in China, 2022
    Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2022
    Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2022
    Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2022
    Figure 24: India advertising industry value: $ million, 2017-22
    Figure 25: India advertising industry category segmentation: $ million, 2017-2022
    Figure 26: India advertising industry geography segmentation: % share, by value, 2022
    Figure 27: India advertising industry value forecast: $ million, 2022-27
    Figure 28: Forces driving competition in the advertising industry in India, 2022
    Figure 29: Drivers of buyer power in the advertising industry in India, 2022
    Figure 30: Drivers of supplier power in the advertising industry in India, 2022
    Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2022
    Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2022
    Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2022
    Figure 34: Russia advertising industry value: $ million, 2017-22
    Figure 35: Russia advertising industry category segmentation: $ million, 2017-2022
    Figure 36: Russia advertising industry geography segmentation: % share, by value, 2022
    Figure 37: Russia advertising industry value forecast: $ million, 2022-27
    Figure 38: Forces driving competition in the advertising industry in Russia, 2022
    Figure 39: Drivers of buyer power in the advertising industry in Russia, 2022
    Figure 40: Drivers of supplier power in the advertising industry in Russia, 2022
    Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2022
    Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2022
    Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2022

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