Austria Online Retail Market Summary, Competitive Analysis and Forecast to 2026
Summary
Online Retail in Austria industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
The Austrian online retail market had total revenues of $11,318.5m in 2021, representing a compound annual growth rate (CAGR) of 11.9% between 2017 and 2021.
Online Specialists account for the largest proportion of sales in the Austrian online retail market in 2021, sales through this channel generated $8,138.3m, equivalent to 71.9% of the market's overall value.
Several international retailers have established dedicated outposts in Austria, such as MediaMarkt, Otto, and Obi, while a few international firms are functioning without establishing domestic operations such as the US firm Amazon and German firm Zalando.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Austria
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Austria
Leading company profiles reveal details of key online retail market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Austria online retail market with five year forecasts
Reasons to Buy
What was the size of the Austria online retail market by value in 2021?
What will be the size of the Austria online retail market in 2026?
What factors are affecting the strength of competition in the Austria online retail market?
How has the market performed over the last five years?
Who are the top competitors in Austria's online retail market?
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Amazon.com, Inc.
8.2. Zalando SE
8.3. MediaMarktSaturn Retail Group
8.4. H & M Hennes & Mauritz AB
8.5. Otto GmbH & Co KG
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Austria online retail sector value: $ million, 2016–21
Table 2: Austria online retail sector category segmentation: % share, by value, 2016–2021