Australia Toys and Games Retail Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Toys & Games Retail in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. All market data and forecasts are represented as consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
- The Australian toys & games retail market had total sales of $1,423.1 million in 2021, representing a compound annual growth rate (CAGR) of 3.6% between 2017 and 2021.
- Other specialist retail account for the largest proportion of sales in the Australian toys & games retail market in 2021. Sales through this channel generated $473.6 million, equivalent to 33.3% of the market's overall value.
- This market saw a considerable boost in 2020, as pandemic related lockdowns saw parents increasingly purchasing toys & games to keep children entertained. However, the market declined in 2021, since conditions returned to normal, and the reopening of schools has been responsible for slowing the growth.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Australia
- Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia toys & games retail market with five year forecasts
- What was the size of the Australia toys & games retail market by value in 2021?
- What will be the size of the Australia toys & games retail market in 2026?
- What factors are affecting the strength of competition in the Australia toys & games retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia's toys & games retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Geography segmentation
- 1.4. Market rivalry
- 1.5. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Geography segmentation
- 4.2. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What impact is COVID-19 having on the leading players?
- 8 Company Profiles
- 8.1. Woolworths Group Limited
- 8.2. Wesfarmers Limited
- 8.3. Amazon.com, Inc.
- 8.4. Big W
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Australia toys & games retail market value: $ million, 2016–21
- Table 2: Australia toys & games retail market geography segmentation: $ million, 2021
- Table 3: Australia toys & games retail market distribution: % share, by value, 2021
- Table 4: Australia toys & games retail market value forecast: $ million, 2021–26
- Table 5: Woolworths Group Limited: key facts
- Table 6: Woolworths Group Limited: Annual Financial Ratios
- Table 7: Woolworths Group Limited: Key Employees
- Table 8: Woolworths Group Limited: Key Employees Continued
- Table 9: Wesfarmers Limited: key facts
- Table 10: Wesfarmers Limited: Annual Financial Ratios
- Table 11: Wesfarmers Limited: Key Employees
- Table 12: Amazon.com, Inc.: key facts
- Table 13: Amazon.com, Inc.: Annual Financial Ratios
- Table 14: Amazon.com, Inc.: Key Employees
- Table 15: Amazon.com, Inc.: Key Employees Continued
- Table 16: Big W: key facts
- Table 17: Australia size of population (million), 2017–21
- Table 18: Australia gdp (constant 2005 prices, $ billion), 2017–21
- Table 19: Australia gdp (current prices, $ billion), 2017–21
- Table 20: Australia inflation, 2017–21
- Table 21: Australia consumer price index (absolute), 2017–21
- Table 22: Australia exchange rate, 2017–21
- List of Figures
- Figure 1: Australia toys & games retail market value: $ million, 2016–21
- Figure 2: Australia toys & games retail market geography segmentation: % share, by value, 2021
- Figure 3: Australia toys & games retail market distribution: % share, by value, 2021
- Figure 4: Australia toys & games retail market value forecast: $ million, 2021–26
- Figure 5: Forces driving competition in the toys & games retail market in Australia, 2021
- Figure 6: Drivers of buyer power in the toys & games retail market in Australia, 2021
- Figure 7: Drivers of supplier power in the toys & games retail market in Australia, 2021
- Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Australia, 2021
- Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Australia, 2021
- Figure 10: Drivers of degree of rivalry in the toys & games retail market in Australia, 2021
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook