Australia Mobile Phones Market Summary, Competitive Analysis and Forecast to 2027
Summary
Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The Mobile Phones market includes mobile phone service revenues and average minutes of use (MOU). Market values are made up of total mobile revenues containing revenues from mobile service providers and other members of the mobile service value-chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes are made up of two segments: prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up from the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
- The Australian mobile phones market had total revenues of $9.4 billion in 2022, representing a negative compound annual growth rate (CAGR) of 3.6% between 2017 and 2022.
- Market consumption volume grew with a CAGR of 3.4% between 2017 and 2022, to reach a total of 659.5 average MOU in 2022.
- In Q1 2022, the market shrank due to delay in product launches, propelled by continuous component shortages, increased inflation, and low consumer confidence.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia
- Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts by both value and volume
- What was the size of the Australia mobile phones market by value in 2022?
- What will be the size of the Australia mobile phones market in 2027?
- What factors are affecting the strength of competition in the Australia mobile phones market?
- How has the market performed over the last five years?
- How large is Australia’s mobile phones market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market rivalry
- 1.8. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do leading players follow?
- 7.3. Have there been any significant mergers or acquisitions in recent years?
- 8 Company Profiles
- 8.1. Telstra Group Limited
- 8.2. Singtel Optus Pty Ltd
- 8.3. Vodafone Hutchison Australia Pty Ltd
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Australia mobile phones market value: $ billion, 2017–22
- Table 2: Australia mobile phones market volume: Average MOU, 2017–22
- Table 3: Australia mobile phones market category segmentation: % share, by volume, 2017–2022
- Table 4: Australia mobile phones market category segmentation: Average MOU, 2017-2022
- Table 5: Australia mobile phones market geography segmentation: $ billion, 2022
- Table 6: Australia mobile phones market value forecast: $ billion, 2022–27
- Table 7: Australia mobile phones market volume forecast: Average MOU, 2022–27
- Table 8: Telstra Group Limited: key facts
- Table 9: Telstra Group Limited: Annual Financial Ratios
- Table 10: Telstra Group Limited: Key Employees
- Table 11: Singtel Optus Pty Ltd: key facts
- Table 12: Singtel Optus Pty Ltd: Key Employees
- Table 13: Vodafone Hutchison Australia Pty Ltd: key facts
- Table 14: Vodafone Hutchison Australia Pty Ltd: Key Employees
- Table 15: Australia size of population (million), 2018–22
- Table 16: Australia gdp (constant 2005 prices, $ billion), 2018–22
- Table 17: Australia gdp (current prices, $ billion), 2018–22
- Table 18: Australia inflation, 2018–22
- Table 19: Australia consumer price index (absolute), 2018–22
- Table 20: Australia exchange rate, 2018–22
- List of Figures
- Figure 1: Australia mobile phones market value: $ billion, 2017–22
- Figure 2: Australia mobile phones market volume: Average MOU, 2017–22
- Figure 3: Australia mobile phones market category segmentation: Average MOU, 2017-2022
- Figure 4: Australia mobile phones market geography segmentation: % share, by value, 2022
- Figure 5: Australia mobile phones market value forecast: $ billion, 2022–27
- Figure 6: Australia mobile phones market volume forecast: Average MOU, 2022–27
- Figure 7: Forces driving competition in the mobile phones market in Australia, 2022
- Figure 8: Drivers of buyer power in the mobile phones market in Australia, 2022
- Figure 9: Drivers of supplier power in the mobile phones market in Australia, 2022
- Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Australia, 2022
- Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Australia, 2022
- Figure 12: Drivers of degree of rivalry in the mobile phones market in Australia, 2022
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