Make-Up in Australia

Make-Up in Australia

Summary

Make-Up in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of eyeliner, eye shadow, mascara and other eye make-up products. The face make-up segment consists of blusher, foundation, face powder and other face make-up products. The lip make-up segment consists of lip liner, lipstick, lip gloss and other lip make-up products. The nail make-up consists of nail polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2023 exchange rates.
• The Australian Make-Up market had total revenues of $1,453.7 million in 2023, representing a compound annual growth rate (CAGR) of 2.8% between 2018 and 2023.
• Market consumption volume increased with a CAGR of 0.3% between 2018 and 2023, to reach a total of 119.9 million units in 2023.
• The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.0% for the five-year period 2023-28, which is expected to drive the market to a value of $1,608.3 million by the end of 2028.

Scope

• Save time carrying out entry-level research by identifying the size, growth, and leading players in the make-up market in Australia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Australia
• Leading company profiles reveal details of key make-up market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Australia make-up market with five year forecasts

Reasons to Buy

• What was the size of the Australia make-up market by value in 2023?
• What will be the size of the Australia make-up market in 2028?
• What factors are affecting the strength of competition in the Australia make-up market?
• How has the market performed over the last five years?
• How large is Australia’s make-up market in relation to its regional counterparts?