Asia-Pacific Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. . All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
- The Asia-Pacific advertising industry had total revenues of $236,550.1m in 2021, representing a compound annual growth rate (CAGR) of 2.2% between 2016 and 2021.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $76,941.7m, equivalent to 32.5% of the industry's overall value.
- The advertising industry is highly correlated with consumer spending and financial power.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts by both value and volume
- What was the size of the Asia-Pacific advertising market by value in 2021?
- What will be the size of the Asia-Pacific advertising market in 2026?
- What factors are affecting the strength of competition in the Asia-Pacific advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in Asia-Pacific's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
- 7.5. How has the COVID-19 pandemic impacted leading players?
- 8 Company Profiles
- 8.1. Dentsu, Inc.
- 8.2. Hakuhodo DY Holdings Inc
- 8.3. Cheil Worldwide Inc.
- 8.4. Publicis Groupe SA
- 8.5. The Interpublic Group of Companies, Inc.
- 8.6. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Asia-Pacific advertising industry value: $ billion, 2017-21
- Table 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2021
- Table 3: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
- Table 4: Asia-Pacific advertising industry geography segmentation: $ billion, 2021
- Table 5: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
- Table 6: Dentsu, Inc.: key facts
- Table 7: Dentsu, Inc.: Annual Financial Ratios
- Table 8: Dentsu, Inc.: Key Employees
- Table 9: Dentsu, Inc.: Key Employees Continued
- Table 10: Hakuhodo DY Holdings Inc: key facts
- Table 11: Hakuhodo DY Holdings Inc: Annual Financial Ratios
- Table 12: Hakuhodo DY Holdings Inc: Key Employees
- Table 13: Cheil Worldwide Inc.: key facts
- Table 14: Cheil Worldwide Inc.: Annual Financial Ratios
- Table 15: Cheil Worldwide Inc.: Key Employees
- Table 16: Cheil Worldwide Inc.: Key Employees Continued
- Table 17: Publicis Groupe SA: key facts
- Table 18: Publicis Groupe SA: Annual Financial Ratios
- Table 19: Publicis Groupe SA: Key Employees
- Table 20: Publicis Groupe SA: Key Employees Continued
- Table 21: Publicis Groupe SA: Key Employees Continued
- Table 22: The Interpublic Group of Companies, Inc.: key facts
- Table 23: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 24: The Interpublic Group of Companies, Inc.: Key Employees
- Table 25: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 26: WPP plc: key facts
- Table 27: WPP plc: Annual Financial Ratios
- Table 28: WPP plc: Key Employees
- Table 29: WPP plc: Key Employees Continued
- Table 30: Asia-Pacific exchange rate, 2017-21
- List of Figures
- Figure 1: Asia-Pacific advertising industry value: $ billion, 2017-21
- Figure 2: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
- Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2021
- Figure 4: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
- Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2021
- Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2021
- Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2021
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2021
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2021
- Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2021
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