Asia-Pacific (APAC) Media Market Summary, Competitive Analysis and Forecast to 2027

Asia-Pacific (APAC) Media Market Summary, Competitive Analysis and Forecast to 2027


Summary

Media in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Asia-Pacific media industry had total revenues of $427.2 billion in 2021, representing a compound annual growth rate (CAGR) of 2.6% between 2016 and 2021.
  • The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $236.6 billion, equivalent to 55.4% of the industry's overall value.
  • Asia-pacific accounts to 55% of global internet subscribers in 2021.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Asia-Pacific
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific media market with five year forecasts
Reasons to Buy
  • What was the size of the Asia-Pacific media market by value in 2022?
  • What will be the size of the Asia-Pacific media market in 2027?
  • What factors are affecting the strength of competition in the Asia-Pacific media market?
  • How has the market performed over the last five years?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Xinhua Winshare Publishing and Media Co., Ltd
8.3. Omnicom Group, Inc.
8.4. The Walt Disney Company
8.5. Tribune Media Company (Inactive)
8.6. Zee Entertainment Enterprises Limited
8.7. Dentsu Group Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Asia-Pacific media industry value: $ billion, 2017-22(e)
Table 2: Asia–Pacific media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Asia-Pacific media industry category segmentation: $ billion, 2017-2022
Table 4: Asia–Pacific media industry geography segmentation: $ billion, 2022(e)
Table 5: Asia-Pacific media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Xinhua Winshare Publishing and Media Co., Ltd: key facts
Table 11: Xinhua Winshare Publishing and Media Co., Ltd: Annual Financial Ratios
Table 12: Xinhua Winshare Publishing and Media Co., Ltd: Key Employees
Table 13: Omnicom Group, Inc.: key facts
Table 14: Omnicom Group, Inc.: Annual Financial Ratios
Table 15: Omnicom Group, Inc.: Key Employees
Table 16: Omnicom Group, Inc.: Key Employees Continued
Table 17: The Walt Disney Company: key facts
Table 18: The Walt Disney Company: Annual Financial Ratios
Table 19: The Walt Disney Company: Key Employees
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: Tribune Media Company (Inactive): key facts
Table 22: Tribune Media Company (Inactive): Key Employees
Table 23: Zee Entertainment Enterprises Limited: key facts
Table 24: Zee Entertainment Enterprises Limited: Annual Financial Ratios
Table 25: Zee Entertainment Enterprises Limited: Key Employees
Table 26: Zee Entertainment Enterprises Limited: Key Employees Continued
Table 27: Zee Entertainment Enterprises Limited: Key Employees Continued
Table 28: Dentsu Group Inc.: key facts
Table 29: Dentsu Group Inc.: Annual Financial Ratios
Table 30: Dentsu Group Inc.: Key Employees
Table 31: Dentsu Group Inc.: Key Employees Continued
Table 32: Asia-Pacific exchange rate, 2017–21
List of Figures
Figure 1: Asia-Pacific media industry value: $ billion, 2017-22(e)
Figure 2: Asia-Pacific media industry category segmentation: $ billion, 2017-2022
Figure 3: Asia–Pacific media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Asia-Pacific media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Asia-Pacific, 2022
Figure 6: Drivers of buyer power in the media industry in Asia-Pacific, 2022
Figure 7: Drivers of supplier power in the media industry in Asia-Pacific, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2022

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