Asia-Pacific (APAC) Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The Asia-Pacific advertising industry had total revenues of $223,933.1 million in 2022, representing a compound annual growth rate (CAGR) of 2% between 2017 and 2022.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $83,337.2 million, equivalent to 37.2% of the industry's overall value.
- According to data from the National Bureau of Statistics of China, between 2020 and March 2022, consumer confidence in China stood at a level of over 120 points.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts by both value and volume
- What was the size of the Asia-Pacific advertising market by value in 2022?
- What will be the size of the Asia-Pacific advertising market in 2027?
- What factors are affecting the strength of competition in the Asia-Pacific advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in Asia-Pacific's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
- 8 Company Profiles
- 8.1. Dentsu Group Inc.
- 8.2. Hakuhodo Incorporated
- 8.3. Cheil Worldwide Inc.
- 8.4. The Interpublic Group of Companies, Inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Asia-Pacific advertising industry value: $ million, 2017–22
- Table 2: Asia–Pacific advertising industry category segmentation: % share, by value, 2017–2022
- Table 3: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
- Table 4: Asia–Pacific advertising industry geography segmentation: $ million, 2022
- Table 5: Asia-Pacific advertising industry value forecast: $ million, 2022–27
- Table 6: Dentsu Group Inc.: key facts
- Table 7: Dentsu Group Inc.: Annual Financial Ratios
- Table 8: Dentsu Group Inc.: Key Employees
- Table 9: Dentsu Group Inc.: Key Employees Continued
- Table 10: Dentsu Group Inc.: Key Employees Continued
- Table 11: Hakuhodo Incorporated: key facts
- Table 12: Hakuhodo Incorporated: Key Employees
- Table 13: Hakuhodo Incorporated: Key Employees Continued
- Table 14: Cheil Worldwide Inc.: key facts
- Table 15: Cheil Worldwide Inc.: Annual Financial Ratios
- Table 16: Cheil Worldwide Inc.: Key Employees
- Table 17: Cheil Worldwide Inc.: Key Employees Continued
- Table 18: The Interpublic Group of Companies, Inc.: key facts
- Table 19: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 20: The Interpublic Group of Companies, Inc.: Key Employees
- Table 21: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 22: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 23: Asia-Pacific exchange rate, 2018–22
- List of Figures
- Figure 1: Asia-Pacific advertising industry value: $ million, 2017–22
- Figure 2: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
- Figure 3: Asia–Pacific advertising industry geography segmentation: % share, by value, 2022
- Figure 4: Asia-Pacific advertising industry value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2022
- Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2022
- Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2022
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2022
- Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2022
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