Advertising in the United States
Summary
Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The US advertising industry had total revenues of $299,235.7 million in 2023, representing a compound annual growth rate (CAGR) of 2.8% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $67,124 million, equivalent to 22.4% of the industry's overall value.
- The US accounted for a share of 93% of America's advertising industry in 2023.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts
- What was the size of the United States advertising market by value in 2023?
- What will be the size of the United States advertising market in 2028?
- What factors are affecting the strength of competition in the United States advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Publicis Groupe SA
- 8.3. Omnicom Group, Inc.
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: United States advertising industry value: $ million, 2018-23
- Table 2: United States advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: United States advertising industry category segmentation: $ million, 2018-2023
- Table 4: United States advertising industry geography segmentation: $ million, 2023
- Table 5: United States advertising industry value forecast: $ million, 2023-28
- Table 6: The Interpublic Group of Companies, Inc.: key facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: Publicis Groupe SA: key facts
- Table 11: Publicis Groupe SA: Annual Financial Ratios
- Table 12: Publicis Groupe SA: Key Employees
- Table 13: Publicis Groupe SA: Key Employees Continued
- Table 14: Publicis Groupe SA: Key Employees Continued
- Table 15: Publicis Groupe SA: Key Employees Continued
- Table 16: Omnicom Group, Inc.: key facts
- Table 17: Omnicom Group, Inc.: Annual Financial Ratios
- Table 18: Omnicom Group, Inc.: Key Employees
- Table 19: Omnicom Group, Inc.: Key Employees Continued
- Table 20: WPP plc: key facts
- Table 21: WPP plc: Annual Financial Ratios
- Table 22: WPP plc: Key Employees
- Table 23: WPP plc: Key Employees Continued
- Table 24: United States size of population (million), 2019-23
- Table 25: United States gdp (constant 2005 prices, $ billion), 2019-23
- Table 26: United States gdp (current prices, $ billion), 2019-23
- Table 27: United States inflation, 2019-23
- Table 28: United States consumer price index (absolute), 2019-23
- Table 29: United States exchange rate, 2019-23
- List of Figures
- Figure 1: United States advertising industry value: $ million, 2018-23
- Figure 2: United States advertising industry category segmentation: $ million, 2018-2023
- Figure 3: United States advertising industry geography segmentation: % share, by value, 2023
- Figure 4: United States advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in the United States, 2023
- Figure 6: Drivers of buyer power in the advertising industry in the United States, 2023
- Figure 7: Drivers of supplier power in the advertising industry in the United States, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2023
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