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Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)

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from $2,995 500 Pages MarketLine March, 2022 MTLN17050564
Best Price Guarantee
Price from $2,995
Length 500 Pages
Publisher MarketLine
Published Date March, 2022
SKU MTLN17050564

Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
As the pandemic crisis keeps affecting every industry differently, data used in this report has been modelled based on up-to-date information about the impact of Covid-19 in the evolution of this specific market.

The global advertising industry had total revenues of $695.7bn in 2021, representing a compound annual growth rate (CAGR) of 2.3% between 2017 and 2021.

The food, beverage and personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $125.1bn, equivalent to 18% of the industry's overall value.

The advertising industry is highly correlated with consumer spending and financial power.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
Reasons to Buy
  • What was the size of the global advertising industry by value in 2021?
  • What will be the size of the global advertising industry in 2026?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?


Companies Mentioned

Havas SA
Hakuhodo DY Holdings Inc
The Interpublic Group of Companies, Inc.
Asatsu-DK Inc.
Dentsu, Inc.
Publicis Groupe SA
Cheil Worldwide Inc.
GIIR Corporation
Innocean Worldwide Inc.
Lotte Hold

1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Advertising in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Advertising in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Advertising in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Advertising in Australia
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Advertising in Brazil
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Advertising in Canada
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Advertising in China
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Advertising in India
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Advertising in Indonesia
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Advertising in Italy
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Advertising in Japan
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Advertising in Mexico
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Advertising in The Netherlands
30.1. Market Overview
30.2. Market Data
30.3. Market Segmentation
30.4. Market outlook
30.5. Five forces analysis
31 Macroeconomic Indicators
31.1. Country data
32 Advertising in North America
32.1. Market Overview
32.2. Market Data
32.3. Market Segmentation
32.4. Market outlook
32.5. Five forces analysis
33 Advertising in Russia
33.1. Market Overview
33.2. Market Data
33.3. Market Segmentation
33.4. Market outlook
33.5. Five forces analysis
34 Macroeconomic Indicators
34.1. Country data
35 Advertising in Scandinavia
35.1. Market Overview
35.2. Market Data
35.3. Market Segmentation
35.4. Market outlook
35.5. Five forces analysis
36 Advertising in Singapore
36.1. Market Overview
36.2. Market Data
36.3. Market Segmentation
36.4. Market outlook
36.5. Five forces analysis
37 Macroeconomic Indicators
37.1. Country data
38 Advertising in South Africa
38.1. Market Overview
38.2. Market Data
38.3. Market Segmentation
38.4. Market outlook
38.5. Five forces analysis
39 Macroeconomic Indicators
39.1. Country data
40 Advertising in South Korea
40.1. Market Overview
40.2. Market Data
40.3. Market Segmentation
40.4. Market outlook
40.5. Five forces analysis
41 Macroeconomic Indicators
41.1. Country data
42 Advertising in Spain
42.1. Market Overview
42.2. Market Data
42.3. Market Segmentation
42.4. Market outlook
42.5. Five forces analysis
43 Macroeconomic Indicators
43.1. Country data
44 Advertising in Turkey
44.1. Market Overview
44.2. Market Data
44.3. Market Segmentation
44.4. Market outlook
44.5. Five forces analysis
45 Macroeconomic Indicators
45.1. Country data
46 Advertising in The United Kingdom
46.1. Market Overview
46.2. Market Data
46.3. Market Segmentation
46.4. Market outlook
46.5. Five forces analysis
47 Macroeconomic Indicators
47.1. Country data
48 Advertising in The United States
48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis
49 Macroeconomic Indicators
49.1. Country data
50 Company Profiles
50.1. Havas SA
50.2. Hakuhodo DY Holdings Inc
50.3. The Interpublic Group of Companies, Inc.
50.4. Asatsu-DK Inc.
50.5. Dentsu, Inc.
50.6. Publicis Groupe SA
50.7. Cheil Worldwide Inc.
50.8. GIIR Corporation
50.9. Innocean Worldwide Inc.
50.10. Lotte Holdings Co Ltd
50.11. WPP plc
50.12. Omnicom Group, Inc.
51 Appendix
51.1. Methodology
51.2. About MarketLine
List of Tables
Table 1: Global advertising industry value: $ billion, 2017-21
Table 2: Global advertising industry category segmentation: % share, by value, 2017-2021
Table 3: Global advertising industry category segmentation: $ billion, 2017-2021
Table 4: Global advertising industry geography segmentation: $ billion, 2021
Table 5: Global advertising industry value forecast: $ billion, 2021-26
Table 6: Global size of population (million), 2017-21
Table 7: Global gdp (constant 2005 prices, $ billion), 2017-21
Table 8: Global gdp (current prices, $ billion), 2017-21
Table 9: Global inflation, 2017-21
Table 10: Global consumer price index (absolute), 2017-21
Table 11: Global exchange rate, 2017-21
Table 12: Asia-Pacific advertising industry value: $ billion, 2017-21
Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2021
Table 14: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
Table 15: Asia-Pacific advertising industry geography segmentation: $ billion, 2021
Table 16: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
Table 17: Europe advertising industry value: $ billion, 2017-21
Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2021
Table 19: Europe advertising industry category segmentation: $ billion, 2017-2021
Table 20: Europe advertising industry geography segmentation: $ billion, 2021
Table 21: Europe advertising industry value forecast: $ billion, 2021-26
Table 22: Europe size of population (million), 2017-21
Table 23: Europe gdp (constant 2005 prices, $ billion), 2017-21
Table 24: Europe gdp (current prices, $ billion), 2017-21
Table 25: Europe inflation, 2017-21
Table 26: Europe consumer price index (absolute), 2017-21
Table 27: Europe exchange rate, 2017-21
Table 28: France advertising industry value: $ million, 2017-21
Table 29: France advertising industry category segmentation: % share, by value, 2017-2021
Table 30: France advertising industry category segmentation: $ million, 2017-2021
Table 31: France advertising industry geography segmentation: $ million, 2021
Table 32: France advertising industry value forecast: $ million, 2021-26
Table 33: France size of population (million), 2017-21
Table 34: France gdp (constant 2005 prices, $ billion), 2017-21
Table 35: France gdp (current prices, $ billion), 2017-21
Table 36: France inflation, 2017-21
Table 37: France consumer price index (absolute), 2017-21
Table 38: France exchange rate, 2017-21
Table 39: Germany advertising industry value: $ million, 2017-21
Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2021
Table 41: Germany advertising industry category segmentation: $ million, 2017-2021
Table 42: Germany advertising industry geography segmentation: $ million, 2021
Table 43: Germany advertising industry value forecast: $ million, 2021-26
Table 44: Germany size of population (million), 2017-21
Table 45: Germany gdp (constant 2005 prices, $ billion), 2017-21
Table 46: Germany gdp (current prices, $ billion), 2017-21
Table 47: Germany inflation, 2017-21
Table 48: Germany consumer price index (absolute), 2017-21
Table 49: Germany exchange rate, 2017-21
Table 50: Australia advertising industry value: $ million, 2017-21
Table 51: Australia advertising industry category segmentation: % share, by value, 2017-2021
Table 52: Australia advertising industry category segmentation: $ million, 2017-2021
Table 53: Australia advertising industry geography segmentation: $ million, 2021
Table 54: Australia advertising industry value forecast: $ million, 2021-26
Table 55: Australia size of population (million), 2017-21
Table 56: Australia gdp (constant 2005 prices, $ billion), 2017-21
Table 57: Australia gdp (current prices, $ billion), 2017-21
Table 58: Australia inflation, 2017-21
Table 59: Australia consumer price index (absolute), 2017-21
Table 60: Australia exchange rate, 2017-21
Table 61: Brazil advertising industry value: $ million, 2017-21
Table 62: Brazil advertising industry category segmentation: % share, by value, 2017-2021
Table 63: Brazil advertising industry category segmentation: $ million, 2017-2021
Table 64: Brazil advertising industry geography segmentation: $ million, 2021
Table 65: Brazil advertising industry value forecast: $ million, 2021-26
Table 66: Brazil size of population (million), 2017-21
Table 67: Brazil gdp (constant 2005 prices, $ billion), 2017-21
Table 68: Brazil gdp (current prices, $ billion), 2017-21
Table 69: Brazil inflation, 2017-21
Table 70: Brazil consumer price index (absolute), 2017-21
Table 71: Brazil exchange rate, 2017-21
Table 72: Canada advertising industry value: $ million, 2017-21
Table 73: Canada advertising industry category segmentation: % share, by value, 2017-2021
Table 74: Canada advertising industry category segmentation: $ million, 2017-2021
List of Figures
Figure 1: Global advertising industry value: $ billion, 2017-21
Figure 2: Global advertising industry category segmentation: $ billion, 2017-2021
Figure 3: Global advertising industry geography segmentation: % share, by value, 2021
Figure 4: Global advertising industry value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the global advertising industry, 2021
Figure 6: Drivers of buyer power in the global advertising industry, 2021
Figure 7: Drivers of supplier power in the global advertising industry, 2021
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2021
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2021
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2021
Figure 11: Asia-Pacific advertising industry value: $ billion, 2017-21
Figure 12: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2021
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2021-26
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2021
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2021
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2021
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2021
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2021
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2021
Figure 21: Europe advertising industry value: $ billion, 2017-21
Figure 22: Europe advertising industry category segmentation: $ billion, 2017-2021
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2021
Figure 24: Europe advertising industry value forecast: $ billion, 2021-26
Figure 25: Forces driving competition in the advertising industry in Europe, 2021
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2021
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2021
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2021
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2021
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2021
Figure 31: France advertising industry value: $ million, 2017-21
Figure 32: France advertising industry category segmentation: $ million, 2017-2021
Figure 33: France advertising industry geography segmentation: % share, by value, 2021
Figure 34: France advertising industry value forecast: $ million, 2021-26
Figure 35: Forces driving competition in the advertising industry in France, 2021
Figure 36: Drivers of buyer power in the advertising industry in France, 2021
Figure 37: Drivers of supplier power in the advertising industry in France, 2021
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2021
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2021
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2021
Figure 41: Germany advertising industry value: $ million, 2017-21
Figure 42: Germany advertising industry category segmentation: $ million, 2017-2021
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2021
Figure 44: Germany advertising industry value forecast: $ million, 2021-26
Figure 45: Forces driving competition in the advertising industry in Germany, 2021
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2021
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2021
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2021
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2021
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2021
Figure 51: Australia advertising industry value: $ million, 2017-21
Figure 52: Australia advertising industry category segmentation: $ million, 2017-2021
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2021
Figure 54: Australia advertising industry value forecast: $ million, 2021-26
Figure 55: Forces driving competition in the advertising industry in Australia, 2021
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2021
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2021
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2021
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2021
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2021
Figure 61: Brazil advertising industry value: $ million, 2017-21
Figure 62: Brazil advertising industry category segmentation: $ million, 2017-2021
Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2021
Figure 64: Brazil advertising industry value forecast: $ million, 2021-26
Figure 65: Forces driving competition in the advertising industry in Brazil, 2021
Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2021
Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2021
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2021
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2021
Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2021
Figure 71: Canada advertising industry value: $ million, 2017-21
Figure 72: Canada advertising industry category segmentation: $ million, 2017-2021
Figure 73: Canada advertising industry geography segmentation: % share, by value, 2021
Figure 74: Canada advertising industry value forecast: $ million, 2021-26
Figure 75: Forces driving competition in the advertising industry in Canada, 2021
Figure 76: Drivers of buyer power in the advertising industry in Canada, 2021
Figure 77: Drivers of supplier power in the advertising industry in Canada, 2021

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