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Advertising Market Summary, Competitive Analysis and Forecast to 2027

Best Price Guarantee Length Publisher Published Date SKU
from $1,495 304 Pages MarketLine June, 2023 MTLN18094873
Best Price Guarantee
Price from $1,495
Length 304 Pages
Publisher MarketLine
Published Date June, 2023
SKU MTLN18094873

Advertising Market Summary, Competitive Analysis and Forecast to 2027


Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
  • The global advertising industry had total revenues of $711,126.2 million in 2022, representing a compound annual growth rate (CAGR) of 2.6% between 2017 and 2022.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $167,836.6 million, equivalent to 23.6% of the industry's overall value.
  • According to the University of Michigan, the consumer confidence index in the US stood at 67 in February 2023, up from 64.9 in the previous month.
    • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
    • Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
    Reasons to Buy
    • What was the size of the global advertising industry by value in 2022?
    • What will be the size of the global advertising industry in 2027?
    • What factors are affecting the strength of competition in the global advertising industry?
    • How has the industry performed over the last five years?
    • What are the main segments that make up the global advertising industry?


    1 EXECUTIVE SUMMARY
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Competitive landscape
    2 Introduction
    2.1. What is this report about?
    2.2. Who is the target reader?
    2.3. How to use this report
    2.4. Definitions
    3 Global Advertising
    3.1. Market Overview
    3.2. Market Data
    3.3. Market Segmentation
    3.4. Market outlook
    3.5. Five forces analysis
    4 Macroeconomic Indicators
    4.1. Country data
    5 Advertising in Asia-Pacific
    5.1. Market Overview
    5.2. Market Data
    5.3. Market Segmentation
    5.4. Market outlook
    5.5. Five forces analysis
    6 Advertising in Europe
    6.1. Market Overview
    6.2. Market Data
    6.3. Market Segmentation
    6.4. Market outlook
    6.5. Five forces analysis
    7 Macroeconomic Indicators
    7.1. Country data
    8 Advertising in France
    8.1. Market Overview
    8.2. Market Data
    8.3. Market Segmentation
    8.4. Market outlook
    8.5. Five forces analysis
    9 Macroeconomic Indicators
    9.1. Country data
    10 Advertising in Germany
    10.1. Market Overview
    10.2. Market Data
    10.3. Market Segmentation
    10.4. Market outlook
    10.5. Five forces analysis
    11 Macroeconomic Indicators
    11.1. Country data
    12 Advertising in Italy
    12.1. Market Overview
    12.2. Market Data
    12.3. Market Segmentation
    12.4. Market outlook
    12.5. Five forces analysis
    13 Macroeconomic Indicators
    13.1. Country data
    14 Advertising in Japan
    14.1. Market Overview
    14.2. Market Data
    14.3. Market Segmentation
    14.4. Market outlook
    14.5. Five forces analysis
    15 Macroeconomic Indicators
    15.1. Country data
    16 Advertising in Australia
    16.1. Market Overview
    16.2. Market Data
    16.3. Market Segmentation
    16.4. Market outlook
    16.5. Five forces analysis
    17 Macroeconomic Indicators
    17.1. Country data
    18 Advertising in Canada
    18.1. Market Overview
    18.2. Market Data
    18.3. Market Segmentation
    18.4. Market outlook
    18.5. Five forces analysis
    19 Macroeconomic Indicators
    19.1. Country data
    20 Advertising in China
    20.1. Market Overview
    20.2. Market Data
    20.3. Market Segmentation
    20.4. Market outlook
    20.5. Five forces analysis
    21 Macroeconomic Indicators
    21.1. Country data
    22 Advertising in The Netherlands
    22.1. Market Overview
    22.2. Market Data
    22.3. Market Segmentation
    22.4. Market outlook
    22.5. Five forces analysis
    23 Macroeconomic Indicators
    23.1. Country data
    24 Advertising in Spain
    24.1. Market Overview
    24.2. Market Data
    24.3. Market Segmentation
    24.4. Market outlook
    24.5. Five forces analysis
    25 Macroeconomic Indicators
    25.1. Country data
    26 Advertising in The United Kingdom
    26.1. Market Overview
    26.2. Market Data
    26.3. Market Segmentation
    26.4. Market outlook
    26.5. Five forces analysis
    27 Macroeconomic Indicators
    27.1. Country data
    28 Advertising in The United States
    28.1. Market Overview
    28.2. Market Data
    28.3. Market Segmentation
    28.4. Market outlook
    28.5. Five forces analysis
    29 Macroeconomic Indicators
    29.1. Country data
    30 Company Profiles
    30.1. Dentsu Group Inc.
    30.2. The Interpublic Group of Companies, Inc.
    30.3. Publicis Groupe SA
    30.4. WPP plc
    30.5. Hakuhodo Incorporated
    30.6. Cheil Worldwide Inc
    30.7. Havas SA
    30.8. Omnicom Group, Inc.
    30.9. Hakuhodo DY Holdings Inc
    30.10. Asatsu-DK Inc.
    31 Appendix
    31.1. Methodology
    31.2. About MarketLine
    List of Tables
    Table 1: Global advertising industry value: $ million, 2017-22
    Table 2: Global advertising industry category segmentation: % share, by value, 2017-2022
    Table 3: Global advertising industry category segmentation: $ million, 2017-2022
    Table 4: Global advertising industry geography segmentation: $ million, 2022
    Table 5: Global advertising industry value forecast: $ million, 2022-27
    Table 6: Global size of population (million), 2018-22
    Table 7: Global gdp (constant 2005 prices, $ billion), 2018-22
    Table 8: Global gdp (current prices, $ billion), 2018-22
    Table 9: Global inflation, 2018-22
    Table 10: Global consumer price index (absolute), 2018-22
    Table 11: Global exchange rate, 2018-22
    Table 12: Asia-Pacific advertising industry value: $ million, 2017-22
    Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2022
    Table 14: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
    Table 15: Asia-Pacific advertising industry geography segmentation: $ million, 2022
    Table 16: Asia-Pacific advertising industry value forecast: $ million, 2022-27
    Table 17: Europe advertising industry value: $ million, 2017-22
    Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2022
    Table 19: Europe advertising industry category segmentation: $ million, 2017-2022
    Table 20: Europe advertising industry geography segmentation: $ million, 2022
    Table 21: Europe advertising industry value forecast: $ million, 2022-27
    Table 22: Europe size of population (million), 2018-22
    Table 23: Europe gdp (constant 2005 prices, $ billion), 2018-22
    Table 24: Europe gdp (current prices, $ billion), 2018-22
    Table 25: Europe inflation, 2018-22
    Table 26: Europe consumer price index (absolute), 2018-22
    Table 27: Europe exchange rate, 2018-22
    Table 28: France advertising industry value: $ million, 2017-22
    Table 29: France advertising industry category segmentation: % share, by value, 2017-2022
    Table 30: France advertising industry category segmentation: $ million, 2017-2022
    Table 31: France advertising industry geography segmentation: $ million, 2022
    Table 32: France advertising industry value forecast: $ million, 2022-27
    Table 33: France size of population (million), 2018-22
    Table 34: France gdp (constant 2005 prices, $ billion), 2018-22
    Table 35: France gdp (current prices, $ billion), 2018-22
    Table 36: France inflation, 2018-22
    Table 37: France consumer price index (absolute), 2018-22
    Table 38: France exchange rate, 2018-22
    Table 39: Germany advertising industry value: $ million, 2017-22
    Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2022
    Table 41: Germany advertising industry category segmentation: $ million, 2017-2022
    Table 42: Germany advertising industry geography segmentation: $ million, 2022
    Table 43: Germany advertising industry value forecast: $ million, 2022-27
    Table 44: Germany size of population (million), 2018-22
    Table 45: Germany gdp (constant 2005 prices, $ billion), 2018-22
    Table 46: Germany gdp (current prices, $ billion), 2018-22
    Table 47: Germany inflation, 2018-22
    Table 48: Germany consumer price index (absolute), 2018-22
    Table 49: Germany exchange rate, 2018-22
    Table 50: Italy advertising industry value: $ million, 2017-22
    Table 51: Italy advertising industry category segmentation: % share, by value, 2017-2022
    Table 52: Italy advertising industry category segmentation: $ million, 2017-2022
    Table 53: Italy advertising industry geography segmentation: $ million, 2022
    Table 54: Italy advertising industry value forecast: $ million, 2022-27
    Table 55: Italy size of population (million), 2018-22
    Table 56: Italy gdp (constant 2005 prices, $ billion), 2018-22
    Table 57: Italy gdp (current prices, $ billion), 2018-22
    Table 58: Italy inflation, 2018-22
    Table 59: Italy consumer price index (absolute), 2018-22
    Table 60: Italy exchange rate, 2018-22
    Table 61: Japan advertising industry value: $ million, 2017-22
    Table 62: Japan advertising industry category segmentation: % share, by value, 2017-2022
    Table 63: Japan advertising industry category segmentation: $ million, 2017-2022
    Table 64: Japan advertising industry geography segmentation: $ million, 2022
    Table 65: Japan advertising industry value forecast: $ million, 2022-27
    Table 66: Japan size of population (million), 2018-22
    Table 67: Japan gdp (constant 2005 prices, $ billion), 2018-22
    Table 68: Japan gdp (current prices, $ billion), 2018-22
    Table 69: Japan inflation, 2018-22
    Table 70: Japan consumer price index (absolute), 2018-22
    Table 71: Japan exchange rate, 2018-22
    Table 72: Australia advertising industry value: $ million, 2017-22
    Table 73: Australia advertising industry category segmentation: % share, by value, 2017-2022
    Table 74: Australia advertising industry category segmentation: $ million, 2017-2022
    Table 75: Australia advertising industry geography segmentation: $ million, 2022
    Table 76: Australia advertising industry value forecast: $ million, 2022-27
    Table 77: Australia size of population (million), 2018-22
    Table 78: Australia gdp (constant 2005 prices, $ billion), 2018-22
    Table 79: Australia gdp (current prices, $ billion), 2018-22
    Table 80: Australia inflation, 2018-22
    Table 81: Australia consumer price index (absolute), 2018-22
    Table 82: Australia exchange rate, 2018-22
    Table 83: Canada advertising industry value: $ million, 2017-22
    Table 84: Canada advertising industry category segmentation: % share, by value, 2017-2022
    Table 85: Canada advertising industry category segmentation: $ million, 2017-2022
    Table 86: Canada advertising industry geography segmentation: $ million, 2022
    Table 87: Canada advertising industry value forecast: $ million, 2022-27
    Table 88: Canada size of population (million), 2018-22
    Table 89: Canada gdp (constant 2005 prices, $ billion), 2018-22
    Table 90: Canada gdp (current prices, $ billion), 2018-22
    List of Figures
    Figure 1: Global advertising industry value: $ million, 2017-22
    Figure 2: Global advertising industry category segmentation: $ million, 2017-2022
    Figure 3: Global advertising industry geography segmentation: % share, by value, 2022
    Figure 4: Global advertising industry value forecast: $ million, 2022-27
    Figure 5: Forces driving competition in the global advertising industry, 2022
    Figure 6: Drivers of buyer power in the global advertising industry, 2022
    Figure 7: Drivers of supplier power in the global advertising industry, 2022
    Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2022
    Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2022
    Figure 10: Drivers of degree of rivalry in the global advertising industry, 2022
    Figure 11: Asia-Pacific advertising industry value: $ million, 2017-22
    Figure 12: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
    Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2022
    Figure 14: Asia-Pacific advertising industry value forecast: $ million, 2022-27
    Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2022
    Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2022
    Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2022
    Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2022
    Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2022
    Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2022
    Figure 21: Europe advertising industry value: $ million, 2017-22
    Figure 22: Europe advertising industry category segmentation: $ million, 2017-2022
    Figure 23: Europe advertising industry geography segmentation: % share, by value, 2022
    Figure 24: Europe advertising industry value forecast: $ million, 2022-27
    Figure 25: Forces driving competition in the advertising industry in Europe, 2022
    Figure 26: Drivers of buyer power in the advertising industry in Europe, 2022
    Figure 27: Drivers of supplier power in the advertising industry in Europe, 2022
    Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2022
    Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2022
    Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2022
    Figure 31: France advertising industry value: $ million, 2017-22
    Figure 32: France advertising industry category segmentation: $ million, 2017-2022
    Figure 33: France advertising industry geography segmentation: % share, by value, 2022
    Figure 34: France advertising industry value forecast: $ million, 2022-27
    Figure 35: Forces driving competition in the advertising industry in France, 2022
    Figure 36: Drivers of buyer power in the advertising industry in France, 2022
    Figure 37: Drivers of supplier power in the advertising industry in France, 2022
    Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2022
    Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2022
    Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2022
    Figure 41: Germany advertising industry value: $ million, 2017-22
    Figure 42: Germany advertising industry category segmentation: $ million, 2017-2022
    Figure 43: Germany advertising industry geography segmentation: % share, by value, 2022
    Figure 44: Germany advertising industry value forecast: $ million, 2022-27
    Figure 45: Forces driving competition in the advertising industry in Germany, 2022
    Figure 46: Drivers of buyer power in the advertising industry in Germany, 2022
    Figure 47: Drivers of supplier power in the advertising industry in Germany, 2022
    Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2022
    Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2022
    Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2022
    Figure 51: Italy advertising industry value: $ million, 2017-22
    Figure 52: Italy advertising industry category segmentation: $ million, 2017-2022
    Figure 53: Italy advertising industry geography segmentation: % share, by value, 2022
    Figure 54: Italy advertising industry value forecast: $ million, 2022-27
    Figure 55: Forces driving competition in the advertising industry in Italy, 2022
    Figure 56: Drivers of buyer power in the advertising industry in Italy, 2022
    Figure 57: Drivers of supplier power in the advertising industry in Italy, 2022
    Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2022
    Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2022
    Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2022
    Figure 61: Japan advertising industry value: $ million, 2017-22
    Figure 62: Japan advertising industry category segmentation: $ million, 2017-2022
    Figure 63: Japan advertising industry geography segmentation: % share, by value, 2022
    Figure 64: Japan advertising industry value forecast: $ million, 2022-27
    Figure 65: Forces driving competition in the advertising industry in Japan, 2022
    Figure 66: Drivers of buyer power in the advertising industry in Japan, 2022
    Figure 67: Drivers of supplier power in the advertising industry in Japan, 2022
    Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2022
    Figure 69: Factors influencing the threat of substitutes in the advertising industry in Japan, 2022
    Figure 70: Drivers of degree of rivalry in the advertising industry in Japan, 2022
    Figure 71: Australia advertising industry value: $ million, 2017-22
    Figure 72: Australia advertising industry category segmentation: $ million, 2017-2022
    Figure 73: Australia advertising industry geography segmentation: % share, by value, 2022
    Figure 74: Australia advertising industry value forecast: $ million, 2022-27
    Figure 75: Forces driving competition in the advertising industry in Australia, 2022
    Figure 76: Drivers of buyer power in the advertising industry in Australia, 2022
    Figure 77: Drivers of supplier power in the advertising industry in Australia, 2022
    Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2022
    Figure 79: Factors influencing the threat of substitutes in the advertising industry in Australia, 2022
    Figure 80: Drivers of degree of rivalry in the advertising industry in Australia, 2022
    Figure 81: Canada advertising industry value: $ million, 2017-22
    Figure 82: Canada advertising industry category segmentation: $ million, 2017-2022
    Figure 83: Canada advertising industry geography segmentation: % share, by value, 2022
    Figure 84: Canada advertising industry value forecast: $ million, 2022-27
    Figure 85: Forces driving competition in the advertising industry in Canada, 2022
    Figure 86: Drivers of buyer power in the advertising industry in Canada, 2022
    Figure 87: Drivers of supplier power in the advertising industry in Canada, 2022
    Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2022
    Figure 89: Factors influencing the threat of substitutes in the advertising industry in Canada, 2022
    Figure 90: Drivers of degree of rivalry in the advertising industry in Canada, 2022

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