Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $1,495	297 Pages	MarketLine	March, 2022	MTLN17050563

Best Price Guarantee
Price	from $1,495
Length	297 Pages
Publisher	MarketLine
Published Date	March, 2022
SKU	MTLN17050563

Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.

As the pandemic crisis keeps affecting every industry differently, data used in this report has been modelled based on up-to-date information about the impact of Covid-19 in the evolution of this specific market.

The global advertising industry had total revenues of $695.7bn in 2021, representing a compound annual growth rate (CAGR) of 2.3% between 2017 and 2021.

The food, beverage and personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $125.1bn, equivalent to 18% of the industry's overall value.

The advertising industry is highly correlated with consumer spending and financial power.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to Buy

What was the size of the global advertising industry by value in 2021?
What will be the size of the global advertising industry in 2026?
What factors are affecting the strength of competition in the global advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the global advertising industry?

Companies Mentioned

Havas SA
Hakuhodo DY Holdings Inc
Cheil Worldwide Inc.
Asatsu-DK Inc.
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
WPP plc
Publicis Groupe SA
Omnicom Group, Inc.

1 EXECUTIVE SUMMARY: 1.1. Market value; 1.2. Market value forecast; 1.3. Category segmentation; 1.4. Geography segmentation; 1.5. Competitive Landscape
2 Introduction: 2.1. What is this report about?; 2.2. Who is the target reader?; 2.3. How to use this report; 2.4. Definitions
3 Global Advertising: 3.1. Market Overview; 3.2. Market Data; 3.3. Market Segmentation; 3.4. Market outlook; 3.5. Five forces analysis
4 Macroeconomic Indicators: 4.1. Country data
5 Advertising in Asia-Pacific: 5.1. Market Overview; 5.2. Market Data; 5.3. Market Segmentation; 5.4. Market outlook; 5.5. Five forces analysis
6 Advertising in Europe: 6.1. Market Overview; 6.2. Market Data; 6.3. Market Segmentation; 6.4. Market outlook; 6.5. Five forces analysis
7 Macroeconomic Indicators: 7.1. Country data
8 Advertising in France: 8.1. Market Overview; 8.2. Market Data; 8.3. Market Segmentation; 8.4. Market outlook; 8.5. Five forces analysis
9 Macroeconomic Indicators: 9.1. Country data
10 Advertising in Germany: 10.1. Market Overview; 10.2. Market Data; 10.3. Market Segmentation; 10.4. Market outlook; 10.5. Five forces analysis
11 Macroeconomic Indicators: 11.1. Country data
12 Advertising in Italy: 12.1. Market Overview; 12.2. Market Data; 12.3. Market Segmentation; 12.4. Market outlook; 12.5. Five forces analysis
13 Macroeconomic Indicators: 13.1. Country data
14 Advertising in Japan: 14.1. Market Overview; 14.2. Market Data; 14.3. Market Segmentation; 14.4. Market outlook; 14.5. Five forces analysis
15 Macroeconomic Indicators: 15.1. Country data
16 Advertising in Australia: 16.1. Market Overview; 16.2. Market Data; 16.3. Market Segmentation; 16.4. Market outlook; 16.5. Five forces analysis
17 Macroeconomic Indicators: 17.1. Country data
18 Advertising in Canada: 18.1. Market Overview; 18.2. Market Data; 18.3. Market Segmentation; 18.4. Market outlook; 18.5. Five forces analysis
19 Macroeconomic Indicators: 19.1. Country data
20 Advertising in China: 20.1. Market Overview; 20.2. Market Data; 20.3. Market Segmentation; 20.4. Market outlook; 20.5. Five forces analysis
21 Macroeconomic Indicators: 21.1. Country data
22 Advertising in The Netherlands: 22.1. Market Overview; 22.2. Market Data; 22.3. Market Segmentation; 22.4. Market outlook; 22.5. Five forces analysis
23 Macroeconomic Indicators: 23.1. Country data
24 Advertising in Spain: 24.1. Market Overview; 24.2. Market Data; 24.3. Market Segmentation; 24.4. Market outlook; 24.5. Five forces analysis
25 Macroeconomic Indicators: 25.1. Country data
26 Advertising in The United Kingdom: 26.1. Market Overview; 26.2. Market Data; 26.3. Market Segmentation; 26.4. Market outlook; 26.5. Five forces analysis
27 Macroeconomic Indicators: 27.1. Country data
28 Advertising in The United States: 28.1. Market Overview; 28.2. Market Data; 28.3. Market Segmentation; 28.4. Market outlook; 28.5. Five forces analysis
29 Macroeconomic Indicators: 29.1. Country data
30 Company Profiles: 30.1. Havas SA; 30.2. Hakuhodo DY Holdings Inc; 30.3. Cheil Worldwide Inc.; 30.4. Asatsu-DK Inc.; 30.5. Dentsu, Inc.; 30.6. The Interpublic Group of Companies, Inc.; 30.7. WPP plc; 30.8. Publicis Groupe SA; 30.9. Omnicom Group, Inc.
31 Appendix: 31.1. Methodology; 31.2. About MarketLine
List of Tables: Table 1: Global advertising industry value: $ billion, 2017-21; Table 2: Global advertising industry category segmentation: % share, by value, 2017-2021; Table 3: Global advertising industry category segmentation: $ billion, 2017-2021; Table 4: Global advertising industry geography segmentation: $ billion, 2021; Table 5: Global advertising industry value forecast: $ billion, 2021-26; Table 6: Global size of population (million), 2017-21; Table 7: Global gdp (constant 2005 prices, $ billion), 2017-21; Table 8: Global gdp (current prices, $ billion), 2017-21; Table 9: Global inflation, 2017-21; Table 10: Global consumer price index (absolute), 2017-21; Table 11: Global exchange rate, 2017-21; Table 12: Asia-Pacific advertising industry value: $ billion, 2017-21; Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2021; Table 14: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021; Table 15: Asia-Pacific advertising industry geography segmentation: $ billion, 2021; Table 16: Asia-Pacific advertising industry value forecast: $ billion, 2021-26; Table 17: Europe advertising industry value: $ billion, 2017-21; Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2021; Table 19: Europe advertising industry category segmentation: $ billion, 2017-2021; Table 20: Europe advertising industry geography segmentation: $ billion, 2021; Table 21: Europe advertising industry value forecast: $ billion, 2021-26; Table 22: Europe size of population (million), 2017-21; Table 23: Europe gdp (constant 2005 prices, $ billion), 2017-21; Table 24: Europe gdp (current prices, $ billion), 2017-21; Table 25: Europe inflation, 2017-21; Table 26: Europe consumer price index (absolute), 2017-21; Table 27: Europe exchange rate, 2017-21; Table 28: France advertising industry value: $ million, 2017-21; Table 29: France advertising industry category segmentation: % share, by value, 2017-2021; Table 30: France advertising industry category segmentation: $ million, 2017-2021; Table 31: France advertising industry geography segmentation: $ million, 2021; Table 32: France advertising industry value forecast: $ million, 2021-26; Table 33: France size of population (million), 2017-21; Table 34: France gdp (constant 2005 prices, $ billion), 2017-21; Table 35: France gdp (current prices, $ billion), 2017-21; Table 36: France inflation, 2017-21; Table 37: France consumer price index (absolute), 2017-21; Table 38: France exchange rate, 2017-21; Table 39: Germany advertising industry value: $ million, 2017-21; Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2021; Table 41: Germany advertising industry category segmentation: $ million, 2017-2021; Table 42: Germany advertising industry geography segmentation: $ million, 2021; Table 43: Germany advertising industry value forecast: $ million, 2021-26; Table 44: Germany size of population (million), 2017-21; Table 45: Germany gdp (constant 2005 prices, $ billion), 2017-21; Table 46: Germany gdp (current prices, $ billion), 2017-21; Table 47: Germany inflation, 2017-21; Table 48: Germany consumer price index (absolute), 2017-21; Table 49: Germany exchange rate, 2017-21; Table 50: Italy advertising industry value: $ million, 2017-21; Table 51: Italy advertising industry category segmentation: % share, by value, 2017-2021; Table 52: Italy advertising industry category segmentation: $ million, 2017-2021; Table 53: Italy advertising industry geography segmentation: $ million, 2021; Table 54: Italy advertising industry value forecast: $ million, 2021-26; Table 55: Italy size of population (million), 2017-21; Table 56: Italy gdp (constant 2005 prices, $ billion), 2017-21; Table 57: Italy gdp (current prices, $ billion), 2017-21; Table 58: Italy inflation, 2017-21; Table 59: Italy consumer price index (absolute), 2017-21; Table 60: Italy exchange rate, 2017-21; Table 61: Japan advertising industry value: $ billion, 2017-21; Table 62: Japan advertising industry category segmentation: % share, by value, 2017-2021; Table 63: Japan advertising industry category segmentation: $ billion, 2017-2021; Table 64: Japan advertising industry geography segmentation: $ billion, 2021; Table 65: Japan advertising industry value forecast: $ billion, 2021-26; Table 66: Japan size of population (million), 2017-21; Table 67: Japan gdp (constant 2005 prices, $ billion), 2017-21; Table 68: Japan gdp (current prices, $ billion), 2017-21; Table 69: Japan inflation, 2017-21; Table 70: Japan consumer price index (absolute), 2017-21; Table 71: Japan exchange rate, 2017-21; Table 72: Australia advertising industry value: $ million, 2017-21; Table 73: Australia advertising industry category segmentation: % share, by value, 2017-2021; Table 74: Australia advertising industry category segmentation: $ million, 2017-2021
List of Figures: Figure 1: Global advertising industry value: $ billion, 2017-21; Figure 2: Global advertising industry category segmentation: $ billion, 2017-2021; Figure 3: Global advertising industry geography segmentation: % share, by value, 2021; Figure 4: Global advertising industry value forecast: $ billion, 2021-26; Figure 5: Forces driving competition in the global advertising industry, 2021; Figure 6: Drivers of buyer power in the global advertising industry, 2021; Figure 7: Drivers of supplier power in the global advertising industry, 2021; Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2021; Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2021; Figure 10: Drivers of degree of rivalry in the global advertising industry, 2021; Figure 11: Asia-Pacific advertising industry value: $ billion, 2017-21; Figure 12: Asia-Pacific advertising industry category segmentation: $ billion, 2017-2021; Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2021; Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2021-26; Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2021; Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2021; Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2021; Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2021; Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2021; Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2021; Figure 21: Europe advertising industry value: $ billion, 2017-21; Figure 22: Europe advertising industry category segmentation: $ billion, 2017-2021; Figure 23: Europe advertising industry geography segmentation: % share, by value, 2021; Figure 24: Europe advertising industry value forecast: $ billion, 2021-26; Figure 25: Forces driving competition in the advertising industry in Europe, 2021; Figure 26: Drivers of buyer power in the advertising industry in Europe, 2021; Figure 27: Drivers of supplier power in the advertising industry in Europe, 2021; Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2021; Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2021; Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2021; Figure 31: France advertising industry value: $ million, 2017-21; Figure 32: France advertising industry category segmentation: $ million, 2017-2021; Figure 33: France advertising industry geography segmentation: % share, by value, 2021; Figure 34: France advertising industry value forecast: $ million, 2021-26; Figure 35: Forces driving competition in the advertising industry in France, 2021; Figure 36: Drivers of buyer power in the advertising industry in France, 2021; Figure 37: Drivers of supplier power in the advertising industry in France, 2021; Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2021; Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2021; Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2021; Figure 41: Germany advertising industry value: $ million, 2017-21; Figure 42: Germany advertising industry category segmentation: $ million, 2017-2021; Figure 43: Germany advertising industry geography segmentation: % share, by value, 2021; Figure 44: Germany advertising industry value forecast: $ million, 2021-26; Figure 45: Forces driving competition in the advertising industry in Germany, 2021; Figure 46: Drivers of buyer power in the advertising industry in Germany, 2021; Figure 47: Drivers of supplier power in the advertising industry in Germany, 2021; Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2021; Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2021; Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2021; Figure 51: Italy advertising industry value: $ million, 2017-21; Figure 52: Italy advertising industry category segmentation: $ million, 2017-2021; Figure 53: Italy advertising industry geography segmentation: % share, by value, 2021; Figure 54: Italy advertising industry value forecast: $ million, 2021-26; Figure 55: Forces driving competition in the advertising industry in Italy, 2021; Figure 56: Drivers of buyer power in the advertising industry in Italy, 2021; Figure 57: Drivers of supplier power in the advertising industry in Italy, 2021; Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2021; Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2021; Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2021; Figure 61: Japan advertising industry value: $ billion, 2017-21; Figure 62: Japan advertising industry category segmentation: $ billion, 2017-2021; Figure 63: Japan advertising industry geography segmentation: % share, by value, 2021; Figure 64: Japan advertising industry value forecast: $ billion, 2021-26; Figure 65: Forces driving competition in the advertising industry in Japan, 2021; Figure 66: Drivers of buyer power in the advertising industry in Japan, 2021; Figure 67: Drivers of supplier power in the advertising industry in Japan, 2021; Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2021; Figure 69: Factors influencing the threat of substitutes in the advertising industry in Japan, 2021; Figure 70: Drivers of degree of rivalry in the advertising industry in Japan, 2021; Figure 71: Australia advertising industry value: $ million, 2017-21; Figure 72: Australia advertising industry category segmentation: $ million, 2017-2021; Figure 73: Australia advertising industry geography segmentation: % share, by value, 2021; Figure 74: Australia advertising industry value forecast: $ million, 2021-26; Figure 75: Forces driving competition in the advertising industry in Australia, 2021; Figure 76: Drivers of buyer power in the advertising industry in Australia, 2021; Figure 77: Drivers of supplier power in the advertising industry in Australia, 2021; Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2021