Advertising in South Korea
Summary
Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The South Korean advertising industry recorded revenues of $10,655.1 million in 2023, representing a compound annual growth rate (CAGR) of 3% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $3,758.8 million, equivalent to 35.3% of the industry's overall value.
- South Korea's advertising industry is transforming due to the rapid evolution of digital platforms and changing consumer behaviour. Platforms like KakaoTalk, Naver, and Instagram are crucial for reaching South Korean audiences, while local platforms like Coupang and TMON expand advertising opportunities, especially in the e-commerce sector.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts by both value and volume
- What was the size of the South Korea advertising market by value in 2023?
- What will be the size of the South Korea advertising market in 2028?
- What factors are affecting the strength of competition in the South Korea advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Korea's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. Cheil Worldwide Inc
- 8.2. HS Ad Inc
- 8.3. Innocean Worldwide Inc.
- 8.4. Lotte Corp
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: South Korea advertising industry value: $ million, 2018-23
- Table 2: South Korea advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: South Korea advertising industry category segmentation: $ million, 2018-2023
- Table 4: South Korea advertising industry geography segmentation: $ million, 2023
- Table 5: South Korea advertising industry value forecast: $ million, 2023-28
- Table 6: Cheil Worldwide Inc: key facts
- Table 7: Cheil Worldwide Inc: Annual Financial Ratios
- Table 8: Cheil Worldwide Inc: Key Employees
- Table 9: Cheil Worldwide Inc: Key Employees Continued
- Table 10: HS Ad Inc: key facts
- Table 11: HS Ad Inc: Annual Financial Ratios
- Table 12: HS Ad Inc: Key Employees
- Table 13: Innocean Worldwide Inc.: key facts
- Table 14: Innocean Worldwide Inc.: Annual Financial Ratios
- Table 15: Innocean Worldwide Inc.: Key Employees
- Table 16: Lotte Corp: key facts
- Table 17: Lotte Corp: Annual Financial Ratios
- Table 18: Lotte Corp: Key Employees
- Table 19: South Korea size of population (million), 2019-23
- Table 20: South Korea gdp (constant 2005 prices, $ billion), 2019-23
- Table 21: South Korea gdp (current prices, $ billion), 2019-23
- Table 22: South Korea inflation, 2019-23
- Table 23: South Korea consumer price index (absolute), 2019-23
- Table 24: South Korea exchange rate, 2019-23
- List of Figures
- Figure 1: South Korea advertising industry value: $ million, 2018-23
- Figure 2: South Korea advertising industry category segmentation: $ million, 2018-2023
- Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2023
- Figure 4: South Korea advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in South Korea, 2023
- Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2023
- Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2023
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