Advertising in Singapore
Summary
Advertising in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Singaporean advertising industry recorded revenues of $1,970.8 million in 2023, representing a compound annual growth rate (CAGR) of 1.9% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $812.5 million, equivalent to 41.2% of the industry's overall value.
- Singapore's advertising industry is undergoing a significant transformation due to the growth of digital platforms and changing consumer preferences. Platforms like Facebook, Instagram, and YouTube are used to reach Singaporean audiences, while local digital platforms like Carousell and Shopee diversify advertising opportunities. Social media platforms like LinkedIn and Twitter are also used for professional and B2B marketing.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Singapore
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Singapore
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Singapore advertising market with five year forecasts
- What was the size of the Singapore advertising market by value in 2023?
- What will be the size of the Singapore advertising market in 2028?
- What factors are affecting the strength of competition in the Singapore advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Singapore's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. Dentsu Group Inc.
- 8.2. The Interpublic Group of Companies, Inc.
- 8.3. Publicis Groupe SA
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Singapore advertising industry value: $ million, 2018-23
- Table 2: Singapore advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Singapore advertising industry category segmentation: $ million, 2018-2023
- Table 4: Singapore advertising industry geography segmentation: $ million, 2023
- Table 5: Singapore advertising industry value forecast: $ million, 2023-28
- Table 6: Dentsu Group Inc.: key facts
- Table 7: Dentsu Group Inc.: Annual Financial Ratios
- Table 8: Dentsu Group Inc.: Key Employees
- Table 9: Dentsu Group Inc.: Key Employees Continued
- Table 10: Dentsu Group Inc.: Key Employees Continued
- Table 11: The Interpublic Group of Companies, Inc.: key facts
- Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 13: The Interpublic Group of Companies, Inc.: Key Employees
- Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 15: Publicis Groupe SA: key facts
- Table 16: Publicis Groupe SA: Annual Financial Ratios
- Table 17: Publicis Groupe SA: Key Employees
- Table 18: Publicis Groupe SA: Key Employees Continued
- Table 19: Publicis Groupe SA: Key Employees Continued
- Table 20: Publicis Groupe SA: Key Employees Continued
- Table 21: WPP plc: key facts
- Table 22: WPP plc: Annual Financial Ratios
- Table 23: WPP plc: Key Employees
- Table 24: WPP plc: Key Employees Continued
- Table 25: Singapore size of population (million), 2019-23
- Table 26: Singapore gdp (constant 2005 prices, $ billion), 2019-23
- Table 27: Singapore gdp (current prices, $ billion), 2019-23
- Table 28: Singapore inflation, 2019-23
- Table 29: Singapore consumer price index (absolute), 2019-23
- Table 30: Singapore exchange rate, 2019-23
- List of Figures
- Figure 1: Singapore advertising industry value: $ million, 2018-23
- Figure 2: Singapore advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Singapore advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Singapore advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in Singapore, 2023
- Figure 6: Drivers of buyer power in the advertising industry in Singapore, 2023
- Figure 7: Drivers of supplier power in the advertising industry in Singapore, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Singapore, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Singapore, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in Singapore, 2023
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