Advertising in Scandinavia
Summary
Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Scandinavian advertising industry had total revenues of $10,261.4 million in 2023, representing a compound annual growth rate (CAGR) of 2.6% between 2018 and 2023.
- The retailer segment accounted for the industry's largest proportion in 2023, with total revenues of $2,196.7 million, equivalent to 21.4% of the industry's overall value.
- The growth in the Scandinavian advertising industry is influenced by several macroeconomic factors, such as rising GDP, growing consumer confidence, and an increase in advertising spending. For instance, according to Sweden's National Institute of Economic Research, in March 2024, Sweden's consumer confidence indicator, rose to 87.5 up from an upwardly revised 83 in the prior month, marking the highest level recorded since February 2022.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Scandinavia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Scandinavia
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia advertising market with five year forecasts
- What was the size of the Scandinavia advertising market by value in 2023?
- What will be the size of the Scandinavia advertising market in 2028?
- What factors are affecting the strength of competition in the Scandinavia advertising market?
- How has the market performed over the last five years?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Publicis Groupe SA
- 8.3. Omnicom Group, Inc.
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Scandinavia advertising industry value: $ million, 2018-23
- Table 2: Scandinavia advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Scandinavia advertising industry category segmentation: $ million, 2018-2023
- Table 4: Scandinavia advertising industry geography segmentation: $ million, 2023
- Table 5: Scandinavia advertising industry value forecast: $ million, 2023-28
- Table 6: The Interpublic Group of Companies, Inc.: key facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: Publicis Groupe SA: key facts
- Table 11: Publicis Groupe SA: Annual Financial Ratios
- Table 12: Publicis Groupe SA: Key Employees
- Table 13: Publicis Groupe SA: Key Employees Continued
- Table 14: Publicis Groupe SA: Key Employees Continued
- Table 15: Publicis Groupe SA: Key Employees Continued
- Table 16: Omnicom Group, Inc.: key facts
- Table 17: Omnicom Group, Inc.: Annual Financial Ratios
- Table 18: Omnicom Group, Inc.: Key Employees
- Table 19: Omnicom Group, Inc.: Key Employees Continued
- Table 20: WPP plc: key facts
- Table 21: WPP plc: Annual Financial Ratios
- Table 22: WPP plc: Key Employees
- Table 23: WPP plc: Key Employees Continued
- Table 24: Scandinavia exchange rate, 2019-23
- List of Figures
- Figure 1: Scandinavia advertising industry value: $ million, 2018-23
- Figure 2: Scandinavia advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Scandinavia advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Scandinavia advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in Scandinavia, 2023
- Figure 6: Drivers of buyer power in the advertising industry in Scandinavia, 2023
- Figure 7: Drivers of supplier power in the advertising industry in Scandinavia, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Scandinavia, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Scandinavia, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in Scandinavia, 2023
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