Advertising in Japan
Summary
Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Japanese advertising industry recorded revenues of $53,447.9 million in 2023, representing a compound annual growth rate (CAGR) of 0.04% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $16,967.7 million, equivalent to 31.7% of the industry's overall value.
- The advertising industry in Japan is transforming due to the integration of digital platforms and changing consumer behaviour. With a tech-savvy population and sophisticated digital infrastructure, digital advertising is becoming more prominent in marketing strategies. Traditional media like television and print are still influential, but digital platforms like LINE, Twitter, and Instagram are becoming indispensable channels for reaching Japanese audiences.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts by both value and volume
- What was the size of the Japan advertising market by value in 2023?
- What will be the size of the Japan advertising market in 2028?
- What factors are affecting the strength of competition in the Japan advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in Japan's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. Dentsu Group Inc.
- 8.2. Hakuhodo DY Holdings Inc
- 8.3. ADK Holdings Inc
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Japan advertising industry value: $ million, 2018-23
- Table 2: Japan advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Japan advertising industry category segmentation: $ million, 2018-2023
- Table 4: Japan advertising industry geography segmentation: $ million, 2023
- Table 5: Japan advertising industry value forecast: $ million, 2023-28
- Table 6: Dentsu Group Inc.: key facts
- Table 7: Dentsu Group Inc.: Annual Financial Ratios
- Table 8: Dentsu Group Inc.: Key Employees
- Table 9: Dentsu Group Inc.: Key Employees Continued
- Table 10: Dentsu Group Inc.: Key Employees Continued
- Table 11: Hakuhodo DY Holdings Inc: key facts
- Table 12: Hakuhodo DY Holdings Inc: Annual Financial Ratios
- Table 13: Hakuhodo DY Holdings Inc: Key Employees
- Table 14: ADK Holdings Inc: key facts
- Table 15: ADK Holdings Inc: Key Employees
- Table 16: WPP plc: key facts
- Table 17: WPP plc: Annual Financial Ratios
- Table 18: WPP plc: Key Employees
- Table 19: WPP plc: Key Employees Continued
- Table 20: Japan size of population (million), 2019-23
- Table 21: Japan gdp (constant 2005 prices, $ billion), 2019-23
- Table 22: Japan gdp (current prices, $ billion), 2019-23
- Table 23: Japan inflation, 2019-23
- Table 24: Japan consumer price index (absolute), 2019-23
- Table 25: Japan exchange rate, 2019-23
- List of Figures
- Figure 1: Japan advertising industry value: $ million, 2018-23
- Figure 2: Japan advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Japan advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Japan advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in Japan, 2023
- Figure 6: Drivers of buyer power in the advertising industry in Japan, 2023
- Figure 7: Drivers of supplier power in the advertising industry in Japan, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2023
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook