Advertising in Italy
Summary
Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Italian advertising industry had total revenues of $5,768.5 million in 2023, representing a negative compound annual growth rate (CAGR) of 2.2% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $1,099.1 million, equivalent to 19.1% of the industry's overall value.
- The growth in the Italian advertising industry is influenced by several macroeconomic factors, such as rising GDP, growing consumer confidence, and an increase in advertising spending. For instance, according to the National Institute of Statistics (ISTAT), consumer confidence in Italy increased to 105.5 in April 2023, the highest level since February 2022, from 105.1 the previous month, which was in line with market predictions.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Italy
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts
- What was the size of the Italy advertising market by value in 2023?
- What will be the size of the Italy advertising market in 2028?
- What factors are affecting the strength of competition in the Italy advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. Omnicom Group, Inc.
- 8.2. Publicis Groupe SA
- 8.3. WPP plc
- 8.4. Havas SA
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Italy advertising industry value: $ million, 2018-23
- Table 2: Italy advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Italy advertising industry category segmentation: $ million, 2018-2023
- Table 4: Italy advertising industry geography segmentation: $ million, 2023
- Table 5: Italy advertising industry value forecast: $ million, 2023-28
- Table 6: Omnicom Group, Inc.: key facts
- Table 7: Omnicom Group, Inc.: Annual Financial Ratios
- Table 8: Omnicom Group, Inc.: Key Employees
- Table 9: Omnicom Group, Inc.: Key Employees Continued
- Table 10: Publicis Groupe SA: key facts
- Table 11: Publicis Groupe SA: Annual Financial Ratios
- Table 12: Publicis Groupe SA: Key Employees
- Table 13: Publicis Groupe SA: Key Employees Continued
- Table 14: Publicis Groupe SA: Key Employees Continued
- Table 15: Publicis Groupe SA: Key Employees Continued
- Table 16: WPP plc: key facts
- Table 17: WPP plc: Annual Financial Ratios
- Table 18: WPP plc: Key Employees
- Table 19: WPP plc: Key Employees Continued
- Table 20: Havas SA: key facts
- Table 21: Havas SA: Key Employees
- Table 22: Italy size of population (million), 2019-23
- Table 23: Italy gdp (constant 2005 prices, $ billion), 2019-23
- Table 24: Italy gdp (current prices, $ billion), 2019-23
- Table 25: Italy inflation, 2019-23
- Table 26: Italy consumer price index (absolute), 2019-23
- Table 27: Italy exchange rate, 2019-23
- List of Figures
- Figure 1: Italy advertising industry value: $ million, 2018-23
- Figure 2: Italy advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Italy advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Italy advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in Italy, 2023
- Figure 6: Drivers of buyer power in the advertising industry in Italy, 2023
- Figure 7: Drivers of supplier power in the advertising industry in Italy, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Italy, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in Italy, 2023
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