Advertising in Indonesia
Summary
Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Indonesian advertising industry recorded revenues of $19,304.4 million in 2023, representing a compound annual growth rate (CAGR) of 3.2% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $7,506.6 million, equivalent to 38.9% of the industry's overall value.
- Indonesia's advertising industry is transforming due to the growth of digital platforms and changing consumer behaviours. Social media platforms like Facebook, Instagram, and YouTube are crucial for advertising strategies, offering diverse targeting options. Local social media platforms like TikTok, WhatsApp, and LINE provide unique opportunities for brands to engage with Indonesian audiences
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Indonesia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts
- What was the size of the Indonesia advertising market by value in 2023?
- What will be the size of the Indonesia advertising market in 2028?
- What factors are affecting the strength of competition in the Indonesia advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Indonesia's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Publicis Groupe SA
- 8.3. Omnicom Group, Inc.
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Indonesia advertising industry value: $ million, 2018-23
- Table 2: Indonesia advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Indonesia advertising industry category segmentation: $ million, 2018-2023
- Table 4: Indonesia advertising industry geography segmentation: $ million, 2023
- Table 5: Indonesia advertising industry value forecast: $ million, 2023-28
- Table 6: The Interpublic Group of Companies, Inc.: key facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: Publicis Groupe SA: key facts
- Table 11: Publicis Groupe SA: Annual Financial Ratios
- Table 12: Publicis Groupe SA: Key Employees
- Table 13: Publicis Groupe SA: Key Employees Continued
- Table 14: Publicis Groupe SA: Key Employees Continued
- Table 15: Publicis Groupe SA: Key Employees Continued
- Table 16: Omnicom Group, Inc.: key facts
- Table 17: Omnicom Group, Inc.: Annual Financial Ratios
- Table 18: Omnicom Group, Inc.: Key Employees
- Table 19: Omnicom Group, Inc.: Key Employees Continued
- Table 20: WPP plc: key facts
- Table 21: WPP plc: Annual Financial Ratios
- Table 22: WPP plc: Key Employees
- Table 23: WPP plc: Key Employees Continued
- Table 24: Indonesia size of population (million), 2019-23
- Table 25: Indonesia gdp (constant 2005 prices, $ billion), 2019-23
- Table 26: Indonesia gdp (current prices, $ billion), 2019-23
- Table 27: Indonesia inflation, 2019-23
- Table 28: Indonesia consumer price index (absolute), 2019-23
- Table 29: Indonesia exchange rate, 2019-23
- List of Figures
- Figure 1: Indonesia advertising industry value: $ million, 2018-23
- Figure 2: Indonesia advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Indonesia advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in Indonesia, 2023
- Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2023
- Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2023
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