Advertising Global Industry Almanac 2019-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,995	505 Pages	MarketLine	April, 2024	MTLN18853860

Best Price Guarantee
Price	from $2,995
Length	505 Pages
Publisher	MarketLine
Published Date	April, 2024
SKU	MTLN18853860

Advertising Global Industry Almanac 2019-2028

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor displays, and cinema.
By end-use, the market is segmented into automotive, financial services, food, beverage & personal/healthcare, media & telecommunication, retailer, and others. The scope of others includes travel & tourism, education, manufacturing, sports, and public sectors.
All market data and forecasts are adjusted for inflation and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates.
The global advertising industry had total revenues of $733,856.1 million in 2023, representing a compound annual growth rate (CAGR) of 2.7% between 2018 and 2023.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $197,648.2 million, equivalent to 26.9% of the industry's overall value.
The US accounts for the largest share of 40.7% of the global advertising industry.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to Buy

What was the size of the global advertising industry by value in 2023?
What will be the size of the global advertising industry in 2028?
What factors are affecting the strength of competition in the global advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the global advertising industry?

1 EXECUTIVE SUMMARY: 1.1. Market value; 1.2. Market value forecast; 1.3. Category segmentation; 1.4. Geography segmentation; 1.5. Competitive landscape
2 Introduction: 2.1. What is this report about?; 2.2. Who is the target reader?; 2.3. How to use this report; 2.4. Definitions
3 Global Advertising: 3.1. Market Overview; 3.2. Market Data; 3.3. Market Segmentation; 3.4. Market outlook; 3.5. Five forces analysis
4 Macroeconomic Indicators: 4.1. Country data
5 Advertising in Asia-Pacific: 5.1. Market Overview; 5.2. Market Data; 5.3. Market Segmentation; 5.4. Market outlook; 5.5. Five forces analysis
6 Advertising in Europe: 6.1. Market Overview; 6.2. Market Data; 6.3. Market Segmentation; 6.4. Market outlook; 6.5. Five forces analysis
7 Macroeconomic Indicators: 7.1. Country data
8 Advertising in France: 8.1. Market Overview; 8.2. Market Data; 8.3. Market Segmentation; 8.4. Market outlook; 8.5. Five forces analysis
9 Macroeconomic Indicators: 9.1. Country data
10 Advertising in Germany: 10.1. Market Overview; 10.2. Market Data; 10.3. Market Segmentation; 10.4. Market outlook; 10.5. Five forces analysis
11 Macroeconomic Indicators: 11.1. Country data
12 Advertising in Australia: 12.1. Market Overview; 12.2. Market Data; 12.3. Market Segmentation; 12.4. Market outlook; 12.5. Five forces analysis
13 Macroeconomic Indicators: 13.1. Country data
14 Advertising in Brazil: 14.1. Market Overview; 14.2. Market Data; 14.3. Market Segmentation; 14.4. Market outlook; 14.5. Five forces analysis
15 Macroeconomic Indicators: 15.1. Country data
16 Advertising in Canada: 16.1. Market Overview; 16.2. Market Data; 16.3. Market Segmentation; 16.4. Market outlook; 16.5. Five forces analysis
17 Macroeconomic Indicators: 17.1. Country data
18 Advertising in China: 18.1. Market Overview; 18.2. Market Data; 18.3. Market Segmentation; 18.4. Market outlook; 18.5. Five forces analysis
19 Macroeconomic Indicators: 19.1. Country data
20 Advertising in India: 20.1. Market Overview; 20.2. Market Data; 20.3. Market Segmentation; 20.4. Market outlook; 20.5. Five forces analysis
21 Macroeconomic Indicators: 21.1. Country data
22 Advertising in Indonesia: 22.1. Market Overview; 22.2. Market Data; 22.3. Market Segmentation; 22.4. Market outlook; 22.5. Five forces analysis
23 Macroeconomic Indicators: 23.1. Country data
24 Advertising in Italy: 24.1. Market Overview; 24.2. Market Data; 24.3. Market Segmentation; 24.4. Market outlook; 24.5. Five forces analysis
25 Macroeconomic Indicators: 25.1. Country data
26 Advertising in Japan: 26.1. Market Overview; 26.2. Market Data; 26.3. Market Segmentation; 26.4. Market outlook; 26.5. Five forces analysis
27 Macroeconomic Indicators: 27.1. Country data
28 Advertising in Mexico: 28.1. Market Overview; 28.2. Market Data; 28.3. Market Segmentation; 28.4. Market outlook; 28.5. Five forces analysis
29 Macroeconomic Indicators: 29.1. Country data
30 Advertising in The Netherlands: 30.1. Market Overview; 30.2. Market Data; 30.3. Market Segmentation; 30.4. Market outlook; 30.5. Five forces analysis
31 Macroeconomic Indicators: 31.1. Country data
32 Advertising in North America: 32.1. Market Overview; 32.2. Market Data; 32.3. Market Segmentation; 32.4. Market outlook; 32.5. Five forces analysis
33 Advertising in Russia: 33.1. Market Overview; 33.2. Market Data; 33.3. Market Segmentation; 33.4. Market outlook; 33.5. Five forces analysis
34 Macroeconomic Indicators: 34.1. Country data
35 Advertising in Scandinavia: 35.1. Market Overview; 35.2. Market Data; 35.3. Market Segmentation; 35.4. Market outlook; 35.5. Five forces analysis
36 Advertising in Singapore: 36.1. Market Overview; 36.2. Market Data; 36.3. Market Segmentation; 36.4. Market outlook; 36.5. Five forces analysis
37 Macroeconomic Indicators: 37.1. Country data
38 Advertising in South Africa: 38.1. Market Overview; 38.2. Market Data; 38.3. Market Segmentation; 38.4. Market outlook; 38.5. Five forces analysis
39 Macroeconomic Indicators: 39.1. Country data
40 Advertising in South Korea: 40.1. Market Overview; 40.2. Market Data; 40.3. Market Segmentation; 40.4. Market outlook; 40.5. Five forces analysis
41 Macroeconomic Indicators: 41.1. Country data
42 Advertising in Spain: 42.1. Market Overview; 42.2. Market Data; 42.3. Market Segmentation; 42.4. Market outlook; 42.5. Five forces analysis
43 Macroeconomic Indicators: 43.1. Country data
44 Advertising in Turkey: 44.1. Market Overview; 44.2. Market Data; 44.3. Market Segmentation; 44.4. Market outlook; 44.5. Five forces analysis
45 Macroeconomic Indicators: 45.1. Country data
46 Advertising in The United Kingdom: 46.1. Market Overview; 46.2. Market Data; 46.3. Market Segmentation; 46.4. Market outlook; 46.5. Five forces analysis
47 Macroeconomic Indicators: 47.1. Country data
48 Advertising in The United States: 48.1. Market Overview; 48.2. Market Data; 48.3. Market Segmentation; 48.4. Market outlook; 48.5. Five forces analysis
49 Macroeconomic Indicators: 49.1. Country data
50 Company Profiles: 50.1. Publicis Groupe SA; 50.2. Hakuhodo Incorporated; 50.3. Dentsu Group Inc.; 50.4. The Interpublic Group of Companies, Inc.; 50.5. Cheil Worldwide Inc; 50.6. WPP plc; 50.7. Havas SA; 50.8. Omnicom Group, Inc.; 50.9. BBDO Worldwide Inc.; 50.10. HS Ad Inc; 50.11. Innocean Worldwide Inc.; 50.12. Lotte Corp; 50.13. ADK Holdings Inc; 50.14. Hakuhodo DY Holdings Inc
51 Appendix: 51.1. Methodology; 51.2. About MarketLine
List of Tables: Table 1: Global advertising industry value: $ million, 2018-23; Table 2: Global advertising industry category segmentation: % share, by value, 2018–2023; Table 3: Global advertising industry category segmentation: $ million, 2018-2023; Table 4: Global advertising industry geography segmentation: $ million, 2023; Table 5: Global advertising industry value forecast: $ million, 2023–28; Table 6: Global size of population (million), 2019–23; Table 7: Global gdp (constant 2005 prices, $ billion), 2019–23; Table 8: Global gdp (current prices, $ billion), 2019–23; Table 9: Global inflation, 2019–23; Table 10: Global consumer price index (absolute), 2019–23; Table 11: Global exchange rate, 2019–23; Table 12: Asia-Pacific advertising industry value: $ million, 2018-23; Table 13: Asia–Pacific advertising industry category segmentation: % share, by value, 2018–2023; Table 14: Asia-Pacific advertising industry category segmentation: $ million, 2018-2023; Table 15: Asia–Pacific advertising industry geography segmentation: $ million, 2023; Table 16: Asia-Pacific advertising industry value forecast: $ million, 2023–28; Table 17: Europe advertising industry value: $ million, 2018-23; Table 18: Europe advertising industry category segmentation: % share, by value, 2018–2023; Table 19: Europe advertising industry category segmentation: $ million, 2018-2023; Table 20: Europe advertising industry geography segmentation: $ million, 2023; Table 21: Europe advertising industry value forecast: $ million, 2023–28; Table 22: Europe size of population (million), 2019–23; Table 23: Europe gdp (constant 2005 prices, $ billion), 2019–23; Table 24: Europe gdp (current prices, $ billion), 2019–23; Table 25: Europe inflation, 2019–23; Table 26: Europe consumer price index (absolute), 2019–23; Table 27: Europe exchange rate, 2019–23; Table 28: France advertising industry value: $ million, 2018-23; Table 29: France advertising industry category segmentation: % share, by value, 2018–2023; Table 30: France advertising industry category segmentation: $ million, 2018-2023; Table 31: France advertising industry geography segmentation: $ million, 2023; Table 32: France advertising industry value forecast: $ million, 2023–28; Table 33: France size of population (million), 2019–23; Table 34: France gdp (constant 2005 prices, $ billion), 2019–23; Table 35: France gdp (current prices, $ billion), 2019–23; Table 36: France inflation, 2019–23; Table 37: France consumer price index (absolute), 2019–23; Table 38: France exchange rate, 2019–23; Table 39: Germany advertising industry value: $ million, 2018-23; Table 40: Germany advertising industry category segmentation: % share, by value, 2018–2023; Table 41: Germany advertising industry category segmentation: $ million, 2018-2023; Table 42: Germany advertising industry geography segmentation: $ million, 2023; Table 43: Germany advertising industry value forecast: $ million, 2023–28; Table 44: Germany size of population (million), 2019–23; Table 45: Germany gdp (constant 2005 prices, $ billion), 2019–23; Table 46: Germany gdp (current prices, $ billion), 2019–23; Table 47: Germany inflation, 2019–23; Table 48: Germany consumer price index (absolute), 2019–23; Table 49: Germany exchange rate, 2019–23; Table 50: Australia advertising industry value: $ million, 2018-23; Table 51: Australia advertising industry category segmentation: % share, by value, 2018–2023; Table 52: Australia advertising industry category segmentation: $ million, 2018-2023; Table 53: Australia advertising industry geography segmentation: $ million, 2023; Table 54: Australia advertising industry value forecast: $ million, 2023–28; Table 55: Australia size of population (million), 2019–23; Table 56: Australia gdp (constant 2005 prices, $ billion), 2019–23; Table 57: Australia gdp (current prices, $ billion), 2019–23; Table 58: Australia inflation, 2019–23; Table 59: Australia consumer price index (absolute), 2019–23; Table 60: Australia exchange rate, 2019–23; Table 61: Brazil advertising industry value: $ million, 2018-23; Table 62: Brazil advertising industry category segmentation: % share, by value, 2018–2023; Table 63: Brazil advertising industry category segmentation: $ million, 2018-2023; Table 64: Brazil advertising industry geography segmentation: $ million, 2023; Table 65: Brazil advertising industry value forecast: $ million, 2023–28; Table 66: Brazil size of population (million), 2019–23; Table 67: Brazil gdp (constant 2005 prices, $ billion), 2019–23; Table 68: Brazil gdp (current prices, $ billion), 2019–23; Table 69: Brazil inflation, 2019–23; Table 70: Brazil consumer price index (absolute), 2019–23; Table 71: Brazil exchange rate, 2019–23; Table 72: Canada advertising industry value: $ million, 2018-23; Table 73: Canada advertising industry category segmentation: % share, by value, 2018–2023; Table 74: Canada advertising industry category segmentation: $ million, 2018-2023; Table 75: Canada advertising industry geography segmentation: $ million, 2023; Table 76: Canada advertising industry value forecast: $ million, 2023–28; Table 77: Canada size of population (million), 2019–23; Table 78: Canada gdp (constant 2005 prices, $ billion), 2019–23; Table 79: Canada gdp (current prices, $ billion), 2019–23; Table 80: Canada inflation, 2019–23; Table 81: Canada consumer price index (absolute), 2019–23; Table 82: Canada exchange rate, 2019–23; Table 83: China advertising industry value: $ million, 2018-23; Table 84: China advertising industry category segmentation: % share, by value, 2018–2023; Table 85: China advertising industry category segmentation: $ million, 2018-2023; Table 86: China advertising industry geography segmentation: $ million, 2023; Table 87: China advertising industry value forecast: $ million, 2023–28; Table 88: China size of population (million), 2019–23; Table 89: China gdp (constant 2005 prices, $ billion), 2019–23; Table 90: China gdp (current prices, $ billion), 2019–23; Table 91: China inflation, 2019–23; Table 92: China consumer price index (absolute), 2019–23; Table 93: China exchange rate, 2019–23; Table 94: India advertising industry value: $ million, 2018-23; Table 95: India advertising industry category segmentation: % share, by value, 2018–2023; Table 96: India advertising industry category segmentation: $ million, 2018-2023; Table 97: India advertising industry geography segmentation: $ million, 2023; Table 98: India advertising industry value forecast: $ million, 2023–28; Table 99: India size of population (million), 2019–23; Table 100: India gdp (constant 2005 prices, $ billion), 2019–23; Table 101: India gdp (current prices, $ billion), 2019–23; Table 102: India inflation, 2019–23; Table 103: India consumer price index (absolute), 2019–23; Table 104: India exchange rate, 2019–23; Table 105: Indonesia advertising industry value: $ million, 2018-23; Table 106: Indonesia advertising industry category segmentation: % share, by value, 2018–2023; Table 107: Indonesia advertising industry category segmentation: $ million, 2018-2023; Table 108: Indonesia advertising industry geography segmentation: $ million, 2023; Table 109: Indonesia advertising industry value forecast: $ million, 2023–28; Table 110: Indonesia size of population (million), 2019–23
List of Figures: Figure 1: Global advertising industry value: $ million, 2018-23; Figure 2: Global advertising industry category segmentation: $ million, 2018-2023; Figure 3: Global advertising industry geography segmentation: % share, by value, 2023; Figure 4: Global advertising industry value forecast: $ million, 2023–28; Figure 5: Forces driving competition in the global advertising industry, 2023; Figure 6: Drivers of buyer power in the global advertising industry, 2023; Figure 7: Drivers of supplier power in the global advertising industry, 2023; Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2023; Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2023; Figure 10: Drivers of degree of rivalry in the global advertising industry, 2023; Figure 11: Asia-Pacific advertising industry value: $ million, 2018-23; Figure 12: Asia-Pacific advertising industry category segmentation: $ million, 2018-2023; Figure 13: Asia–Pacific advertising industry geography segmentation: % share, by value, 2023; Figure 14: Asia-Pacific advertising industry value forecast: $ million, 2023–28; Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2023; Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2023; Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2023; Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2023; Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2023; Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2023; Figure 21: Europe advertising industry value: $ million, 2018-23; Figure 22: Europe advertising industry category segmentation: $ million, 2018-2023; Figure 23: Europe advertising industry geography segmentation: % share, by value, 2023; Figure 24: Europe advertising industry value forecast: $ million, 2023–28; Figure 25: Forces driving competition in the advertising industry in Europe, 2023; Figure 26: Drivers of buyer power in the advertising industry in Europe, 2023; Figure 27: Drivers of supplier power in the advertising industry in Europe, 2023; Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2023; Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2023; Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2023; Figure 31: France advertising industry value: $ million, 2018-23; Figure 32: France advertising industry category segmentation: $ million, 2018-2023; Figure 33: France advertising industry geography segmentation: % share, by value, 2023; Figure 34: France advertising industry value forecast: $ million, 2023–28; Figure 35: Forces driving competition in the advertising industry in France, 2023; Figure 36: Drivers of buyer power in the advertising industry in France, 2023; Figure 37: Drivers of supplier power in the advertising industry in France, 2023; Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2023; Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2023; Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2023; Figure 41: Germany advertising industry value: $ million, 2018-23; Figure 42: Germany advertising industry category segmentation: $ million, 2018-2023; Figure 43: Germany advertising industry geography segmentation: % share, by value, 2023; Figure 44: Germany advertising industry value forecast: $ million, 2023–28; Figure 45: Forces driving competition in the advertising industry in Germany, 2023; Figure 46: Drivers of buyer power in the advertising industry in Germany, 2023; Figure 47: Drivers of supplier power in the advertising industry in Germany, 2023; Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2023; Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2023; Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2023; Figure 51: Australia advertising industry value: $ million, 2018-23; Figure 52: Australia advertising industry category segmentation: $ million, 2018-2023; Figure 53: Australia advertising industry geography segmentation: % share, by value, 2023; Figure 54: Australia advertising industry value forecast: $ million, 2023–28; Figure 55: Forces driving competition in the advertising industry in Australia, 2023; Figure 56: Drivers of buyer power in the advertising industry in Australia, 2023; Figure 57: Drivers of supplier power in the advertising industry in Australia, 2023; Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2023; Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2023; Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2023; Figure 61: Brazil advertising industry value: $ million, 2018-23; Figure 62: Brazil advertising industry category segmentation: $ million, 2018-2023; Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2023; Figure 64: Brazil advertising industry value forecast: $ million, 2023–28; Figure 65: Forces driving competition in the advertising industry in Brazil, 2023; Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2023; Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2023; Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2023; Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2023; Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2023; Figure 71: Canada advertising industry value: $ million, 2018-23; Figure 72: Canada advertising industry category segmentation: $ million, 2018-2023; Figure 73: Canada advertising industry geography segmentation: % share, by value, 2023; Figure 74: Canada advertising industry value forecast: $ million, 2023–28; Figure 75: Forces driving competition in the advertising industry in Canada, 2023; Figure 76: Drivers of buyer power in the advertising industry in Canada, 2023; Figure 77: Drivers of supplier power in the advertising industry in Canada, 2023; Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2023; Figure 79: Factors influencing the threat of substitutes in the advertising industry in Canada, 2023; Figure 80: Drivers of degree of rivalry in the advertising industry in Canada, 2023; Figure 81: China advertising industry value: $ million, 2018-23; Figure 82: China advertising industry category segmentation: $ million, 2018-2023; Figure 83: China advertising industry geography segmentation: % share, by value, 2023; Figure 84: China advertising industry value forecast: $ million, 2023–28; Figure 85: Forces driving competition in the advertising industry in China, 2023; Figure 86: Drivers of buyer power in the advertising industry in China, 2023; Figure 87: Drivers of supplier power in the advertising industry in China, 2023; Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in China, 2023; Figure 89: Factors influencing the threat of substitutes in the advertising industry in China, 2023; Figure 90: Drivers of degree of rivalry in the advertising industry in China, 2023; Figure 91: India advertising industry value: $ million, 2018-23; Figure 92: India advertising industry category segmentation: $ million, 2018-2023; Figure 93: India advertising industry geography segmentation: % share, by value, 2023; Figure 94: India advertising industry value forecast: $ million, 2023–28; Figure 95: Forces driving competition in the advertising industry in India, 2023; Figure 96: Drivers of buyer power in the advertising industry in India, 2023; Figure 97: Drivers of supplier power in the advertising industry in India, 2023; Figure 98: Factors influencing the likelihood of new entrants in the advertising industry in India, 2023; Figure 99: Factors influencing the threat of substitutes in the advertising industry in India, 2023; Figure 100: Drivers of degree of rivalry in the advertising industry in India, 2023; Figure 101: Indonesia advertising industry value: $ million, 2018-23; Figure 102: Indonesia advertising industry category segmentation: $ million, 2018-2023; Figure 103: Indonesia advertising industry geography segmentation: % share, by value, 2023; Figure 104: Indonesia advertising industry value forecast: $ million, 2023–28; Figure 105: Forces driving competition in the advertising industry in Indonesia, 2023; Figure 106: Drivers of buyer power in the advertising industry in Indonesia, 2023; Figure 107: Drivers of supplier power in the advertising industry in Indonesia, 2023; Figure 108: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2023; Figure 109: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2023; Figure 110: Drivers of degree of rivalry in the advertising industry in Indonesia, 2023