Advertising in Europe
Summary
Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The European advertising industry had total revenues of $153,865.6 million in 2023, representing a compound annual growth rate (CAGR) of 3.3% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $34,244.9 million, equivalent to 22.3% of the industry's overall value.
- The growth in the European advertising industry is influenced by several macroeconomic factors, such as rising GDP, growing consumer confidence, and an increase in advertising spending. For instance, in April 2023, the GfK Consumer Confidence indicator in the UK increased to -30 from -36 in March, reaching its highest level since February 2022.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Europe
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts by both value and volume
- What was the size of the Europe advertising market by value in 2023?
- What will be the size of the Europe advertising market in 2028?
- What factors are affecting the strength of competition in the Europe advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in Europe's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the industry?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Publicis Groupe SA
- 8.3. Havas SA
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Europe advertising industry value: $ million, 2018-23
- Table 2: Europe advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Europe advertising industry category segmentation: $ million, 2018-2023
- Table 4: Europe advertising industry geography segmentation: $ million, 2023
- Table 5: Europe advertising industry value forecast: $ million, 2023-28
- Table 6: The Interpublic Group of Companies, Inc.: key facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: Publicis Groupe SA: key facts
- Table 11: Publicis Groupe SA: Annual Financial Ratios
- Table 12: Publicis Groupe SA: Key Employees
- Table 13: Publicis Groupe SA: Key Employees Continued
- Table 14: Publicis Groupe SA: Key Employees Continued
- Table 15: Publicis Groupe SA: Key Employees Continued
- Table 16: Havas SA: key facts
- Table 17: Havas SA: Key Employees
- Table 18: WPP plc: key facts
- Table 19: WPP plc: Annual Financial Ratios
- Table 20: WPP plc: Key Employees
- Table 21: WPP plc: Key Employees Continued
- Table 22: Europe size of population (million), 2019-23
- Table 23: Europe gdp (constant 2005 prices, $ billion), 2019-23
- Table 24: Europe gdp (current prices, $ billion), 2019-23
- Table 25: Europe inflation, 2019-23
- Table 26: Europe consumer price index (absolute), 2019-23
- Table 27: Europe exchange rate, 2019-23
- List of Figures
- Figure 1: Europe advertising industry value: $ million, 2018-23
- Figure 2: Europe advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Europe advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Europe advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in Europe, 2023
- Figure 6: Drivers of buyer power in the advertising industry in Europe, 2023
- Figure 7: Drivers of supplier power in the advertising industry in Europe, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Europe, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in Europe, 2023
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook