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Advertising Top 5 Emerging Markets Industry Guide 2019-2028

Best Price Guarantee Length Publisher Published Date SKU
from $995 153 Pages MarketLine April, 2024 MTLN18853864
Best Price Guarantee
Price from $995
Length 153 Pages
Publisher MarketLine
Published Date April, 2024
SKU MTLN18853864

Advertising Top 5 Emerging Markets Industry Guide 2019-2028


Summary

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights
  • These countries contributed $142,540.6 million to the global advertising industry in 2023, with a compound annual growth rate (CAGR) of 3.2% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $186,474.4 million in 2028, with a CAGR of 5.5% over the 2023-28 period.
  • Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $105,357.6 million in 2023. This was followed by Brazil and India with a value of $14,925.2 and $11,683.5 million, respectively.
  • China is expected to lead the advertising industry in the top five emerging nations, with a value of $132,051.5 million in 2028, followed by Brazil and India with expected values of $20,417.8 and $17,374.8 million, respectively.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising industry
  • Leading company profiles reveal details of key advertising industry players’ emerging five operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising industry with five year forecasts
  • Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country
Reasons to Buy
  • What was the size of the emerging five advertising industry by value in 2023?
  • What will be the size of the emerging five advertising industry in 2028?
  • What factors are affecting the strength of competition in the emerging five advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the emerging five advertising industry?


1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 Top 5 Emerging Countries Advertising
2.1. Industry Outlook
3 Advertising in South Africa
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in Brazil
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Advertising in China
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Advertising in India
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Advertising in Mexico
11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
12 Macroeconomic Indicators
12.1. Country data
13 Company Profiles
13.1. Publicis Groupe SA
13.2. Hakuhodo Incorporated
13.3. Dentsu Group Inc.
13.4. The Interpublic Group of Companies, Inc.
13.5. Cheil Worldwide Inc
13.6. WPP plc
13.7. Havas SA
13.8. Omnicom Group, Inc.
13.9. BBDO Worldwide Inc.
13.10. HS Ad Inc
13.11. Innocean Worldwide Inc.
13.12. Lotte Corp
13.13. ADK Holdings Inc
13.14. Hakuhodo DY Holdings Inc
14 Appendix
14.1. Methodology
14.2. About MarketLine
List of Tables
Table 1: Top 5 emerging countries advertising industry, revenue ($m), 2019-28
Table 2: Top 5 emerging countries advertising industry, revenue ($m), 2019-23
Table 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2023-28
Table 4: South Africa advertising industry value: $ million, 2018-23
Table 5: South Africa advertising industry category segmentation: % share, by value, 2018–2023
Table 6: South Africa advertising industry category segmentation: $ million, 2018-2023
Table 7: South Africa advertising industry geography segmentation: $ million, 2023
Table 8: South Africa advertising industry value forecast: $ million, 2023–28
Table 9: South Africa size of population (million), 2019–23
Table 10: South Africa gdp (constant 2005 prices, $ billion), 2019–23
Table 11: South Africa gdp (current prices, $ billion), 2019–23
Table 12: South Africa inflation, 2019–23
Table 13: South Africa consumer price index (absolute), 2019–23
Table 14: South Africa exchange rate, 2019–23
Table 15: Brazil advertising industry value: $ million, 2018-23
Table 16: Brazil advertising industry category segmentation: % share, by value, 2018–2023
Table 17: Brazil advertising industry category segmentation: $ million, 2018-2023
Table 18: Brazil advertising industry geography segmentation: $ million, 2023
Table 19: Brazil advertising industry value forecast: $ million, 2023–28
Table 20: Brazil size of population (million), 2019–23
Table 21: Brazil gdp (constant 2005 prices, $ billion), 2019–23
Table 22: Brazil gdp (current prices, $ billion), 2019–23
Table 23: Brazil inflation, 2019–23
Table 24: Brazil consumer price index (absolute), 2019–23
Table 25: Brazil exchange rate, 2019–23
Table 26: China advertising industry value: $ million, 2018-23
Table 27: China advertising industry category segmentation: % share, by value, 2018–2023
Table 28: China advertising industry category segmentation: $ million, 2018-2023
Table 29: China advertising industry geography segmentation: $ million, 2023
Table 30: China advertising industry value forecast: $ million, 2023–28
Table 31: China size of population (million), 2019–23
Table 32: China gdp (constant 2005 prices, $ billion), 2019–23
Table 33: China gdp (current prices, $ billion), 2019–23
Table 34: China inflation, 2019–23
Table 35: China consumer price index (absolute), 2019–23
Table 36: China exchange rate, 2019–23
Table 37: India advertising industry value: $ million, 2018-23
Table 38: India advertising industry category segmentation: % share, by value, 2018–2023
Table 39: India advertising industry category segmentation: $ million, 2018-2023
Table 40: India advertising industry geography segmentation: $ million, 2023
Table 41: India advertising industry value forecast: $ million, 2023–28
Table 42: India size of population (million), 2019–23
Table 43: India gdp (constant 2005 prices, $ billion), 2019–23
Table 44: India gdp (current prices, $ billion), 2019–23
Table 45: India inflation, 2019–23
Table 46: India consumer price index (absolute), 2019–23
Table 47: India exchange rate, 2019–23
Table 48: Mexico advertising industry value: $ million, 2018-23
Table 49: Mexico advertising industry category segmentation: % share, by value, 2018–2023
Table 50: Mexico advertising industry category segmentation: $ million, 2018-2023
Table 51: Mexico advertising industry geography segmentation: $ million, 2023
Table 52: Mexico advertising industry value forecast: $ million, 2023–28
Table 53: Mexico size of population (million), 2019–23
Table 54: Mexico gdp (constant 2005 prices, $ billion), 2019–23
Table 55: Mexico gdp (current prices, $ billion), 2019–23
Table 56: Mexico inflation, 2019–23
Table 57: Mexico consumer price index (absolute), 2019–23
Table 58: Mexico exchange rate, 2019–23
Table 59: Publicis Groupe SA: key facts
Table 60: Publicis Groupe SA: Annual Financial Ratios
Table 61: Publicis Groupe SA: Key Employees
Table 62: Publicis Groupe SA: Key Employees Continued
Table 63: Publicis Groupe SA: Key Employees Continued
Table 64: Publicis Groupe SA: Key Employees Continued
Table 65: Hakuhodo Incorporated: key facts
Table 66: Hakuhodo Incorporated: Key Employees
Table 67: Hakuhodo Incorporated: Key Employees Continued
Table 68: Dentsu Group Inc.: key facts
Table 69: The Interpublic Group of Companies, Inc.: key facts
Table 70: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 71: The Interpublic Group of Companies, Inc.: Key Employees
Table 72: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 73: Cheil Worldwide Inc: key facts
Table 74: Cheil Worldwide Inc: Annual Financial Ratios
Table 75: Cheil Worldwide Inc: Key Employees
Table 76: Cheil Worldwide Inc: Key Employees Continued
Table 77: WPP plc: key facts
Table 78: WPP plc: Annual Financial Ratios
Table 79: WPP plc: Key Employees
Table 80: WPP plc: Key Employees Continued
Table 81: Havas SA: key facts
Table 82: Havas SA: Key Employees
Table 83: Omnicom Group, Inc.: key facts
Table 84: Omnicom Group, Inc.: Annual Financial Ratios
Table 85: Omnicom Group, Inc.: Key Employees
Table 86: Omnicom Group, Inc.: Key Employees Continued
Table 87: BBDO Worldwide Inc.: key facts
Table 88: BBDO Worldwide Inc.: Key Employees
Table 89: HS Ad Inc: key facts
Table 90: HS Ad Inc: Annual Financial Ratios
Table 91: HS Ad Inc: Key Employees
Table 92: Innocean Worldwide Inc.: key facts
Table 93: Innocean Worldwide Inc.: Annual Financial Ratios
Table 94: Innocean Worldwide Inc.: Key Employees
Table 95: Lotte Corp: key facts
Table 96: Lotte Corp: Annual Financial Ratios
Table 97: Lotte Corp: Key Employees
Table 98: ADK Holdings Inc: key facts
Table 99: ADK Holdings Inc: Key Employees
Table 100: Hakuhodo DY Holdings Inc: key facts
Table 101: Hakuhodo DY Holdings Inc: Annual Financial Ratios
Table 102: Hakuhodo DY Holdings Inc: Key Employees
List of Figures
Figure 1: Top 5 emerging countries advertising industry, revenue ($m), 2019-28
Figure 2: Top 5 emerging countries advertising industry, revenue ($m), 2019-23
Figure 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2023-28
Figure 4: South Africa advertising industry value: $ million, 2018-23
Figure 5: South Africa advertising industry category segmentation: $ million, 2018-2023
Figure 6: South Africa advertising industry geography segmentation: % share, by value, 2023
Figure 7: South Africa advertising industry value forecast: $ million, 2023–28
Figure 8: Forces driving competition in the advertising industry in South Africa, 2023
Figure 9: Drivers of buyer power in the advertising industry in South Africa, 2023
Figure 10: Drivers of supplier power in the advertising industry in South Africa, 2023
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2023
Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2023
Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa, 2023
Figure 14: Brazil advertising industry value: $ million, 2018-23
Figure 15: Brazil advertising industry category segmentation: $ million, 2018-2023
Figure 16: Brazil advertising industry geography segmentation: % share, by value, 2023
Figure 17: Brazil advertising industry value forecast: $ million, 2023–28
Figure 18: Forces driving competition in the advertising industry in Brazil, 2023
Figure 19: Drivers of buyer power in the advertising industry in Brazil, 2023
Figure 20: Drivers of supplier power in the advertising industry in Brazil, 2023
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2023
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2023
Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil, 2023
Figure 24: China advertising industry value: $ million, 2018-23
Figure 25: China advertising industry category segmentation: $ million, 2018-2023
Figure 26: China advertising industry geography segmentation: % share, by value, 2023
Figure 27: China advertising industry value forecast: $ million, 2023–28
Figure 28: Forces driving competition in the advertising industry in China, 2023
Figure 29: Drivers of buyer power in the advertising industry in China, 2023
Figure 30: Drivers of supplier power in the advertising industry in China, 2023
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China, 2023
Figure 32: Factors influencing the threat of substitutes in the advertising industry in China, 2023
Figure 33: Drivers of degree of rivalry in the advertising industry in China, 2023
Figure 34: India advertising industry value: $ million, 2018-23
Figure 35: India advertising industry category segmentation: $ million, 2018-2023
Figure 36: India advertising industry geography segmentation: % share, by value, 2023
Figure 37: India advertising industry value forecast: $ million, 2023–28
Figure 38: Forces driving competition in the advertising industry in India, 2023
Figure 39: Drivers of buyer power in the advertising industry in India, 2023
Figure 40: Drivers of supplier power in the advertising industry in India, 2023
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India, 2023
Figure 42: Factors influencing the threat of substitutes in the advertising industry in India, 2023
Figure 43: Drivers of degree of rivalry in the advertising industry in India, 2023
Figure 44: Mexico advertising industry value: $ million, 2018-23
Figure 45: Mexico advertising industry category segmentation: $ million, 2018-2023
Figure 46: Mexico advertising industry geography segmentation: % share, by value, 2023
Figure 47: Mexico advertising industry value forecast: $ million, 2023–28
Figure 48: Forces driving competition in the advertising industry in Mexico, 2023
Figure 49: Drivers of buyer power in the advertising industry in Mexico, 2023
Figure 50: Drivers of supplier power in the advertising industry in Mexico, 2023
Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2023
Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2023
Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico, 2023

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