Advertising in China
Summary
Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Chinese advertising industry recorded revenues of $105,357.6 million in 2023, representing a compound annual growth rate (CAGR) of 1.1% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $39,051.9 million, equivalent to 37.1% of the industry's overall value.
- The advertising industry in China is undergoing a significant transformation due to the rise of digital platforms and the country's evolving consumer landscape. Tencent's WeChat and Alibaba's Taobao have revolutionized advertising strategies by offering personalized campaigns based on user data. Short video platforms like Douyin have expanded advertising avenues, while social commerce platforms like Xiaohongshu blur the lines between social media and e-commerce.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts
- What was the size of the China advertising market by value in 2023?
- What will be the size of the China advertising market in 2028?
- What factors are affecting the strength of competition in the China advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up China's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. Dentsu Group Inc.
- 8.2. The Interpublic Group of Companies, Inc.
- 8.3. Publicis Groupe SA
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: China advertising industry value: $ million, 2018-23
- Table 2: China advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: China advertising industry category segmentation: $ million, 2018-2023
- Table 4: China advertising industry geography segmentation: $ million, 2023
- Table 5: China advertising industry value forecast: $ million, 2023-28
- Table 6: Dentsu Group Inc.: key facts
- Table 7: Dentsu Group Inc.: Annual Financial Ratios
- Table 8: Dentsu Group Inc.: Key Employees
- Table 9: Dentsu Group Inc.: Key Employees Continued
- Table 10: Dentsu Group Inc.: Key Employees Continued
- Table 11: The Interpublic Group of Companies, Inc.: key facts
- Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 13: The Interpublic Group of Companies, Inc.: Key Employees
- Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 15: Publicis Groupe SA: key facts
- Table 16: Publicis Groupe SA: Annual Financial Ratios
- Table 17: Publicis Groupe SA: Key Employees
- Table 18: Publicis Groupe SA: Key Employees Continued
- Table 19: Publicis Groupe SA: Key Employees Continued
- Table 20: Publicis Groupe SA: Key Employees Continued
- Table 21: WPP plc: key facts
- Table 22: WPP plc: Annual Financial Ratios
- Table 23: WPP plc: Key Employees
- Table 24: WPP plc: Key Employees Continued
- Table 25: China size of population (million), 2019-23
- Table 26: China gdp (constant 2005 prices, $ billion), 2019-23
- Table 27: China gdp (current prices, $ billion), 2019-23
- Table 28: China inflation, 2019-23
- Table 29: China consumer price index (absolute), 2019-23
- Table 30: China exchange rate, 2019-23
- List of Figures
- Figure 1: China advertising industry value: $ million, 2018-23
- Figure 2: China advertising industry category segmentation: $ million, 2018-2023
- Figure 3: China advertising industry geography segmentation: % share, by value, 2023
- Figure 4: China advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in China, 2023
- Figure 6: Drivers of buyer power in the advertising industry in China, 2023
- Figure 7: Drivers of supplier power in the advertising industry in China, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in China, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in China, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in China, 2023
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