Advertising in Brazil
Summary
Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Brazilian advertising industry had total revenues of $14,925.2 million in 2023, representing a compound annual growth rate (CAGR) of 8.9% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $3,157.5 million, equivalent to 21.2% of the industry's overall value.
- The growth in the Brazilian advertising industry is influenced by several macroeconomic factors, such as rising GDP, growing consumer confidence, and an increase in advertising spending. For instance, the Getulio Vargas Foundation's (FGV), seasonally adjusted consumer confidence index of Brazil in 2023 showed a decline to 93.2 in October 2023.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Brazil
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil advertising market with five year forecasts
- What was the size of the Brazil advertising market by value in 2023?
- What will be the size of the Brazil advertising market in 2028?
- What factors are affecting the strength of competition in the Brazil advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Omnicom Group, Inc.
- 8.3. Publicis Groupe SA
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Brazil advertising industry value: $ million, 2018-23
- Table 2: Brazil advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Brazil advertising industry category segmentation: $ million, 2018-2023
- Table 4: Brazil advertising industry geography segmentation: $ million, 2023
- Table 5: Brazil advertising industry value forecast: $ million, 2023-28
- Table 6: The Interpublic Group of Companies, Inc.: key facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: Omnicom Group, Inc.: key facts
- Table 11: Omnicom Group, Inc.: Annual Financial Ratios
- Table 12: Omnicom Group, Inc.: Key Employees
- Table 13: Omnicom Group, Inc.: Key Employees Continued
- Table 14: Publicis Groupe SA: key facts
- Table 15: Publicis Groupe SA: Annual Financial Ratios
- Table 16: Publicis Groupe SA: Key Employees
- Table 17: Publicis Groupe SA: Key Employees Continued
- Table 18: Publicis Groupe SA: Key Employees Continued
- Table 19: Publicis Groupe SA: Key Employees Continued
- Table 20: WPP plc: key facts
- Table 21: WPP plc: Annual Financial Ratios
- Table 22: WPP plc: Key Employees
- Table 23: WPP plc: Key Employees Continued
- Table 24: Brazil size of population (million), 2019-23
- Table 25: Brazil gdp (constant 2005 prices, $ billion), 2019-23
- Table 26: Brazil gdp (current prices, $ billion), 2019-23
- Table 27: Brazil inflation, 2019-23
- Table 28: Brazil consumer price index (absolute), 2019-23
- Table 29: Brazil exchange rate, 2019-23
- List of Figures
- Figure 1: Brazil advertising industry value: $ million, 2018-23
- Figure 2: Brazil advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Brazil advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Brazil advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in Brazil, 2023
- Figure 6: Drivers of buyer power in the advertising industry in Brazil, 2023
- Figure 7: Drivers of supplier power in the advertising industry in Brazil, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in Brazil, 2023
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