Threat Hunting Market Assessment, By Component [Solution, Services], By Deployment Mode [Cloud, On-Premises], By End-use [Banking, Financial Services and Insurance, Telecomm and IT, Government, Healthcare, Education, Manufacturing, Others], By Region, Opp

Threat Hunting Market Assessment, By Component [Solution, Services], By Deployment Mode [Cloud, On-Premises], By End-use [Banking, Financial Services and Insurance, Telecomm and IT, Government, Healthcare, Education, Manufacturing, Others], By Region, Opportunities and Forecast, 2017-2031F

Global threat hunting market is projected to witness a CAGR of 13.70% during the forecast period 2024-2031, growing from USD 3.10 billion in 2023 to USD 8.66 billion in 2031. The rising adoption of advanced cybersecurity services across various end-user industries presents a significant market opportunity within the threat hunting sector.

The global threat hunting market is projected to grow during the forecasted period, driven by the demand for appropriate security against cyber threats in the coming years. Adopting threat hunting practices has become more formalized, as 51% of organizations are using defined procedures. The emergence of bespoke research and curated threat intelligence solutions, in part, also meet demands related to the ongoing shortage of cybersecurity professionals as well as limitations inherent in tools. With increased measures of outsourcing, more and more organizations are outsourcing their threat hunting task, providing scalabilities, and getting specific expertise for the job. The growing adoption of AI for threat detection and proactive defense capabilities is expected to provide significant revenue growth opportunities in the multiphase financial service industry segment. In total, these are the most important factors contributing to the increase in threat detection firepower and maturing cybersecurity defenses everywhere.

For instance, in May 2024, AO Kaspersky Lab established a cybersecurity training program for INTERPOL that focuses on threat identification and incident response. The courses, which include Reverse Engineering and Malware Analysis, aim to strengthen law enforcement's ability to combat cybercrime and improve threat identification skills.

Adoption of Cloud Services Contribute Towards Threat Hunting Market Growth

The global threat hunting market is expanding as enterprises are increasingly adopting cloud-based services. While this adoption enhances operational efficiency, it also introduces new security risks by exposing additional attack surfaces and creating complex configurations. To address these challenges, companies are seeking advanced threat-hunting solutions to mitigate potential threats, especially as federal agencies continue their migration to the cloud. In the United States, businesses are investing in threat hunting due to cybersecurity mandates set by the Office of the National Cyber Director (ONCD) and the National Institute of Standards and Technology (NIST) for cloud contracts. The growing need for threat-hunting solutions is driven by the demand for continuous monitoring and specialized security measures, including those utilizing advanced AI/ML algorithms, as organizations transition to a combination of public and private cloud environments.

For example, in January 2023, Trustwave Holdings, Inc., a prominent cybersecurity and managed security services provider, has relaunched its Advanced Continual Threat Hunting platform using a novel, patent-pending methodology that allows its elite Spider Labs threat hunting teams to undertake many more human-led threat hunts.

Integration of AI and Machine Learning Fuels Market Growth

AI and machine intelligence are changing the world of threat hunting and driving huge revenue growth. Modern security technologies are combating cybercrime, which is expected to cause USD 8 trillion in global losses by 2023. This technology can solve complex issues like phishing and ransomware more swiftly and accurately. Further, the increasing demand for AI-driven threat-hunting technology is driving the expansion of the market as cyber threats become more sophisticated. Organizations are investing heavily in these technologies to defeat advanced cyber attackers, accelerating the growth of business threats.

For example, in May 2023, IBM Corp. announced the latest iteration of its managed detection and response service offerings, which includes the capacity to automatically escalate or close up to 85% of alarms, thereby accelerating security response timeframes for clients.

Government Initiatives Act as a Catalyst

Governments have a major impact on the growth of the global threat market through their actions and investments. In the United States, laws and executive orders such as the Bipartisan Infrastructure Act, the Inflation Reduction Act, and Creating Innovative and Reliable Clean Energy Infrastructure Act (CIRCIA), as well as directives such as Executive Order 14028 and National Security Memorandum -5, provide funding for the development of cybersecurity infrastructure and regulations. Similarly, India’s efforts, including the CERT-In program, Cyber Surakshit Bharat, and the National Cybersecurity Policy, are addressing the growing cyber threats and supporting business growth through increased awareness and improved security. These policies are driving the market by increasing the demand for technologies and services that eliminate threats.

For example, in March 2023, the United States unveiled its International Cyberspace and Digital Policy Strategy, emphasizing collaboration with allies to enhance cybersecurity, promote digital rights, and effectively address global cyber threats.

Dominance of BFSI Sector in Threat Hunting Market

The Banking, Financial Services, and Insurance sector is the leader in the threat hunting market as it is the most targeted by cyber threats and causes the most significant monetary damage. In 2022, the number of financial institutions breached amounted to 566 causing almost 254 million records to be exposed. The countries most affected in 2022 were the United States, Argentina, Brazil, and China. The percentage of ransomware attacks literally doubled from 55% in 2022 to reach 64% in 2023 after the reported 34% in 2021. 81% of organizations experienced data encryption before they were able to stop the attack. Only every tenth attack got contained before encryption. Therefore, the BFSI sector is the source of the second-largest costs of data breaches, totaling around USD 5.9 million. The ever-increasing threat landscape and the costs paid due to unwilling data loss force substantial investments in threat hunting to ensure the best protection and security available.

For instance, in May 2023, Imagination Technologies introduced the IMG CXM GPU family, comprising the smallest graphics processing unit with native high dynamic range capability. These GPUs improve visual experiences in consumer devices ranging from wearables to high-end digital televisions.

North America Dominates with Highest Threat Hunting Market Share

The developed countries from the region employ advanced security technologies that are being rapidly commercialized in high demand; compared to other regions, especially for cybersecurity research/development and investments. The region in 2024 is characterized by its large number of specialized companies performing threat hunting and as a center with high expertise on cyber defense. Notable initiative includes launch of the ""Zero Trust Maturity Model"" by U.S. Cybersecurity and Infrastructure Security Agency in 2023 to create a new hallmark for threat detection, investigation & remediation efforts Moreover, the Joe Biden led administration of nationalist threat hunting is providing growth to the cybersecurity market in North America.

For instance, in March 2024, Eviden, a North American subsidiary of the Atos Group, a leader in digital, cloud, big data, and security, announced the launch of a new Security Operations Center (SOC) in Monterrey, Mexico, to provide sophisticated cybersecurity services to clients throughout North and South America. The Mexico center is Eviden's 17th next-generation SOC worldwide, adding to the formidable global SOC network.

Future Market Scenario (2024-2031F)

Future threat detection and response will be enhanced with AI-driven tools, improving efficiency.

The need for cloud-specific threat-hunting solutions will increase as more businesses adopt cloud services.

Stricter cybersecurity regulations will lead to higher investments in threat-hunting services.

Global platforms for sharing threat intelligence will improve proactive threat-hunting efforts.

Key Players Landscape and Outlook

Industry leaders in the threat hunting market include IBM Corp., CrowdStrike, Inc., and Broadcom, Inc. that have been at the vanguard of innovation focused on competitive strategy. Major Players are making a huge capital investment in emerging technologies such as AI & ML for enhancing threat detection. The market is poised for spectacular growth as cyber threats continue to rise and they need to focus more on proactive security. Therefore, the market may witness even greater focus and development of highly integrated security platforms alongside another push for advanced threat-hunting solutions with the current market as well as a future that will likely have businesses more concerned with cybersecurity.

For instance, in June 2024, Trustwave, an internationally recognized cybersecurity and managed security services provider, announced an extended portfolio of capabilities aimed at helping enterprises realize the full potential of Microsoft Security under their Microsoft 365 corporate plans, including E5 and G5.