Stoma/Ostomy Care Market Assessment, By Product [Ostomy Care Bags, Ostomy Care Accessories], By Surgery Type [Urostomy, Ileostomy, Colostomy], By Application [Cancer, Trauma and Infection, Bowel Obstruction, Inflammatory Bowel Disease, Others], By End-use

Stoma/Ostomy Care Market Assessment, By Product [Ostomy Care Bags, Ostomy Care Accessories], By Surgery Type [Urostomy, Ileostomy, Colostomy], By Application [Cancer, Trauma and Infection, Bowel Obstruction, Inflammatory Bowel Disease, Others], By End-user [Hospitals, Specialty Clinics, Home Care, Ambulatory Surgical Center], By Region, Opportunities and Forecast, 2017-2031F

Global stoma/ostomy care market is projected to witness a CAGR of 4.76% during the forecast period 2024-2031F, growing from USD 3.41 billion in 2023 to USD 4.95 billion in 2031F. The market expansion is supported by novel product launches, advancements in ostomy devices, a growing target patient population, and increasing patient education campaigns in various regions across the globe. The growth of geriatric population is bolstering the demand for stoma/ ostomy care products.

The market growth is supported by the increasing prevalence of various gastrointestinal diseases including inflammatory bowel disease. The increase in cases of gastrointestinal diseases can be attributed to not getting enough exercise and rising uptake of low fiber diets. According to an article published in J Clin Med, the prevalence of inflammatory bowel disease was 200 per 100,000 population in 2006 and 321.2 per 100,000 population in 2021, witnessing an increase at the rate of more than 46%. The growth of the market is further being aided by technological enhancements in the development of ostomy care bags and ostomy care accessories such as development of well-designed and effective accessories and pouching products to prevent leakages. Infections, injuries, and chronic health problems including colorectal cancer are bolstering the stoma/ostomy care market demand.

The increasing accessibility to stoma care products is another major factor supporting the market expansion. Several e-commerce platforms and reputed online pharmacies sell products and accessories essential for effective management of stoma. These platforms ensure fast delivery of the products while offering lucrative discounts to the customers.

Increasing Prevalence of Colorectal Cancer

Increasing instances of colorectal cancer in various regions across the globe is anticipated to support the stoma/ostomy care market growth. According to the American Cancer Society, in 2024 the estimated number of new cases of colon cancer in the United States is 54,210 in men and 52,380 in women and for rectal cancer is 27,330 in men and 18,890 in women. Due to the increasing cases of colorectal cancer, the requirement for stoma/ostomy care is increasing, especially in the cases of bedridden patients. In most cases the patients can use restrooms with ease after the recovery from the surgery is complete, however, if the bowel cannot be immediately reattached or if a large portion of the digestive tract had to be removed, temporary or permanent stoma/ostomy care might be required by the patient.

Increasing Investments in Research and Development Activities Expected to Support Market Growth

Rising investments in research and development activities are expected to offer lucrative growth opportunities to the market over the forecast period. In 2023, Eakin Healthcare, one of the leading suppliers and manufacturers of products and accessories related to respiratory and surgical therapies and ostomy announced an investment of EUR 19 million in research and development for establishing an Ostomy Centre of Excellence. The investment is expected to enable the company to add pilot lines including next-generation ostomy pouches and skin-friendly medical adhesives. The company has specialized in the manufacture of wound and ostomy care products since its establishment.

North America Accounts for Significant Market Share

The presence of a well-established healthcare infrastructure and major market players coupled with increasing prevalence of colorectal cancer in the region is supporting the market expansion. According to American Cancer Society, colorectal cancer is the fourth leading cause of cancer related deaths in women and third in men in the United States. The increase in aging population and growing consciousness about stoma surgeries and ostomy care among the general population is further supporting the growth of North America stoma/ostomy care market.

Meanwhile, the market in Asia-Pacific is expected to witness significant expansion over the forecast period. The growth can be attributed to the growing geriatric population and increased development of gastrointestinal diseases that require ostomy procedures. The rate of colorectal cancer appears to be steadily increasing in different parts of Asia in recent decades.

Ostomy Care Bags Account for Significant Market Share

The increasing efforts of various leading market players and startups towards the development of ostomy bags that enhance comfort while protecting against leakage are supporting the segment growth. For instance, Odapt, a Spanish start-up, developed a 3D printed solution for reducing waste and improving the usage of stoma bags. The ostomy bags designed by the startup have been designed to avoid leaks with the help of 3D printed silicone wafers. They can further eliminate the problems associated with leakages by personalizing the shape of the wafer to that of a stoma. The 3D printed silicone wafers address the different issues related to skin irritation, customization, proper fit, enhancement of aesthetic appeal, and comfort. Silicon offers biocompatibility, flexibility, softness, water resistance, transparency, color variability, and durability, making it the most suitable material for such applications. The innovative product is expected to play a pivotal role in enhancing the quality of life of the patient by ensuring the provision of tailored solutions.

Home Healthcare is Expected to Account for Significant Market Share

The increasing popularity of home healthcare is due to various advantages offered by the system including cost efficiency, comfort for patient, and growing availability of both long and short-term treatment options, supporting the stoma/ostomy care market expansion. As per the US Bureau of Labor Statistics, employment in the home healthcare sector is expected to grow by 21%. The increased preference for home healthcare can be attributed to reduced healthcare fragmentation, limited capacity of healthcare facilities, and increasing aging population.

Furthermore, due to the relatively private nature of ostomy care, several patients prefer to receive treatment and management of their condition in the privacy of their homes, in a comfortable environment. Ostomy care requires the collection of waste by the healthcare professional/caregiver and periodic cleaning. Patients are required to ensure that the pouch remains attached to their skin and protect the wound from waste. At homes, patients can receive treatment and care that are central to them, resulting in improved patient recovery.

Future Market Scenario (2024 – 2031F)

Different studies are being conducted by various research institutions for enhancing the self-sufficiency and quality of life of individuals with stoma along with the determination of the effect of stoma care training provided by various methods. For instance, Necmettin Erbakan University, Konya, Turkey is conducting a randomized controlled interventional trial to determine the effects of stoma care treatment provided by Pecha Kucha method. The inclusion criteria for the study require that the patient with stoma the first time, can understand and speak Turkish, is literate, and volunteers to participate in the study.

Key Players Landscape and Outlook

Key participants in stoma/ostomy care market are Coloplast Corp, Hollister Inc., 3M Company, B. Braun Melsungen AG, and Marlen Manufacturing & Development Co. Strategic collaborations between the key market players, increasing research and development activities, and introduction of novel technologies are expected to offer lucrative growth opportunities to the market.

In 2022, Coloplast Corp launched SenSura Mio in Singapore for stoma care. The product range offers compatible fit for different body profiles of people with stoma including outward, regular, and inward. It features a flexible fit to support movement and secure body contact for providing protection along with a discreet pouching solution.