Smart Pet Feeder Market Assessment, By Type [Dog and Cat Feeders, Bird Feeders, Fish Feeders, Others], By Connectivity [Bluetooth, Wi-Fi, Others], By Capacity [Up to 3L, 5L, 8L, More than 8L], By Meals [2cups, 5cups, 6cups, 12cups, Others], By End-user [Commercial, Residential], By Price Range [Under USD 50, USD 50-USD 100, Over USD 100], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F
Global smart pet feeder market is projected to witness a CAGR of 8.35% during the forecast period 2024-2031, growing from USD 551.6 million in 2023 to USD 1047.74 million in 2031. The smart pet feeder market is witnessing growth in the forecast period due to factors such as rising pet ownership, pet owners' convenience in scheduling and monitoring their pets' feeds remotely, maintaining the health and well-being of the pets by providing dietary recommendations and controlling portions, which prevents overfeeding, and consumers’ growing awareness of pet obesity and the health risks associated with it.
Smart pet feeders enable pet parents to schedule, monitor, and adjust the feeding of their pets. These pet feeders can be controlled remotely through a user-friendly smartphone app, which adds convenience in providing food to pets. They also provide precise feedings along with the pets’ diet reports.
These smart pet feeders are accompanied by smart apps, which enable pet owners to design a personalized feeding schedule customized according to their pets’ unique needs and diet. These smart apps also ensure a consistent and optimal feeding experience by sending notifications in real time to keep the owners updated about their pets' eating habits.
Additionally, advancements in technology and innovation are also majorly driving the growth of the market, such as various connections options, offline functioning during power supply cuts, incorporation of artificial intelligence, personalization of diets and improvement in sensors and movement detection. Incorporation of voice commands in the smart pet feeders is also driving the market as it comforts the pets when the owners are away. For instance, in December 2022, Xiaomi, the third largest smartphone company in the world, launched Xiaomi Smart Pet Feeder. This smart pet feeder automatically dispenses kibble based on preset time and quantity. It is connected to Mi Home, enabling the pet owners to control it from anywhere and anytime. Additionally, it has a built-in power supply for emergency situations which allows it to function even without internet connection or power supply.
These factors are significantly driving the market's growth, increasing the product's popularity among consumers.
Dog and Cat Feeders to Dominate the Market
Dog and Cat Feeders are dominating the smart pet feeder market for several reasons. Some of these reasons include dogs and cats being relatively common compared to other pets, such as birds and fish, being found in most households globally, and having a specific feeding schedule.
Smart pet feeders are designed in such a way that they offer advanced features such as portion control, scheduling of meals and personalized dietary recommendations which appeal to the pet owners for the well-being of their pets. It is because dogs and cats, unlike other pets, have relatively complex dietary needs, which require specialized formulations and portion controls.
Additionally, smart pet feeders incorporate features such as slow feeding mechanism to prevent overeating which is crucial for maintaining the body weight of dogs and cats.
For instance, in November 2022, Aqara, a brand of Lumi United Technology Co. announced the launch of Aqara Smart Pet Feeder C1, its latest innovation which is designed specifically to feed dogs and cats. The device offers feeds for dogs and cats on a schedule, using an app or by voice commands through Alexa, Apple’s Siri, and Google Assistant.
Multi-functional Pet Feeders Acting as a Catalyst
Multi-functional smart pet feeders are gaining popularity in the market for several reasons. They enhance the usefulness of the product and cater to the dynamic needs of pet owners. They offer convenience by incorporating multiple features in a single gadget, such as feeding, pet monitoring, watering, and self-cleaning.
For instance, in May 2023, Pet Marvel Ltd. launched an innovative automatic smart two-in-one pet feeder and water dispenser. The device comes with three essential features in a single device for feeding, watering, and real time monitoring. The device is equipped with a multi-cat facial recognition system and a voice announcement feature and a built-in camera.
Additionally, these smart pet feeders cater to different needs and pets and households, offering versatility to the consumers. It offers tailored feeding schedules, diet plans, customized portion sizes, and notifications to serve pets of all breeds and sizes.
These pet feeders are designed with camera and voice announcement features which allows the pet owners to capture pictures of their pets, provide comfort to their furry mates, and minimize the anxiety of separation whenever the pet owners are away from home.
Convenience for Working Pet Owners to Drive the Market
Smart pet feeders are a convenient solution for working pet owners when it comes to feeding their pets, ensuring that the pets get their meals on time even in the absence of the owners.
The smart pet feeder market is witnessing growth due to its usefulness, especially among the working population, as they are away from their homes most of the time and have to leave their pet behind. In such situations, they require somebody to feed their pet and monitor their activities. These devices provide convenience and flexibility in the management of feedings of pets and scheduling them when they are unavailable for them. As per the data provided by the World Bank in 2023, the global labor force stood at 3.62 million. Working populations spend very minimal time with their pets and maintain consistent routine of feedings can be challenging for them. Thus, smart pet feeders offer remote feeding capability, enabling the pet owners to dispense the meals for the pets anytime and from anywhere through their smart phones. This feature of the smart pet feeders eliminates the irregularities in the feeding of the pets, ensuring their timely and regular consumption of food.
Personalized Pet Meals in Multi Pet Household to Drive the Growth
The smart pet feeders solve the problem of provision of personalized meals for different pets in a single household. This feature is a game changer for commercial places such as dog creches and veterinary hospitals where more than one animal is present. Through smart pet feeders, pet owners can have a stress-free experience when it comes to the specific diets, unique requirements, and different eating habits of the pets.
Moreover, it ensures that each pet in the household receives correct nutrition at the right time addressing the issues such as food thefts, weight management, food aggression, and the requirement of separate prescription diet.
For instance, in January 2024, Petlibro introduced its latest One RFID Pet Feeder. This radio frequency identification (RFID) pet recognition technology enables the pet owners in managing individual requirements of each pet in a multi-pet household. Before opening the food bowl lid for the food to be served to the pet, the device confirms the identity of the pet through an RFID tag which is placed on their collar.
Future Market Scenario (2024 – 2031F)
Smart pet feeders have been revolutionizing the market with the addition of unique features and groundbreaking technology. The key players are incorporating distinct functions to increase the functionality of smart pet feeders and offer more convenience to the consumers. For instance, in August 2023, Furspark launched Furspark Big Eye, a smart pet feeder, and camera combination device. This intelligent pet feeder provides feed for the pets along with privacy protection, AI based pet care and high-definition monitoring.
Key players are innovating dog and cat pet feeders and launching unique products to attract the consumers towards their offerings. For instance, Happy LLama LLC, introduced the world’s first refrigerated smart pet feeder for raw and fresh food diets. The owners do not need to keep ice packs with the pet food after the introduction of such products. Thus, innovation is driving the market growth and creating more opportunities for the key players.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The smart pet feeder market is dominated greatly by the dog and cat pet feeders. It has been observed that there are very few players offering smart pet feeders for birds and fish, creating an opportunity in the market for expansion through the launch of such pet feeders. Moreover, the manufacturers can incorporate unique features in the bird and fish smart pet feeders as well, increasing their functionality and diversifying the market, leading to an overall growth. For instance, in May 2023, Bird Buddy Inc., initiated a crowd funding campaign for the world’s very first AI-powered Smart Bird Feeder for humming bird, following a successful prototype reveal at the CES 2023. This device has been designed with a camera for birdwatching, increasing the functionality of the product further.