Smart Mattress Market Assessment, By Product Type [Innerspring or coil, Foam, Hybrid, Airbeds, Others], By Comfort [Firm, Medium, Soft], By Size [Single, King, Queen, Twin XL, Others], By Price Range [Value Segment, Premium Segment, Luxury Segment], By En

Smart Mattress Market Assessment, By Product Type [Innerspring or coil, Foam, Hybrid, Airbeds, Others], By Comfort [Firm, Medium, Soft], By Size [Single, King, Queen, Twin XL, Others], By Price Range [Value Segment, Premium Segment, Luxury Segment], By End-User [Residential, Commercial], By Distribution Channel [Offline, Online] By Region, Opportunities and Forecast, 2017-2031F

Global smart mattress market is projected to witness a CAGR of 7.3% during the forecast period between 2024-2031, growing from USD 1.67 billion in 2023, to USD 2.93 billion in 2031. Factors like increasing consumers’ awareness regarding the benefits of smart mattresses, and rising popularity of connected devices are driving the demand for smart mattresses globally. Other factors that are resulting in the growth of the smart mattress market are concerns about improved quality of sleep, healthy lifestyle, and customizations available in terms of firmness and temperature. Also, technological advancements, the introduction of IoT and AI-enabled mattresses, rising work-from-home culture, and favorable trends of luxury and aesthetic homes are further driving the market growth.

Manufacturers continuously innovate their products and use advanced technology to deliver unmatchable products to their consumers to earn a competitive edge in the market. They are incorporating new and distinct features in their product to brand themselves in a highly clustered market. Some smart mattresses offer temperature control, the ability to adjust firmness, and position control features. Some models are designed to prevent snoring by gently raising the sleeper’s head.

For instance, in November 2023, a Chinese mattress company, De Rucci International Holdings Ltd. launched DeRUCCI T11 Pro Smart Mattress, an Artificial Intelligence of Things (AIoT) intelligent mattress. The DeRUCCI T11 Pro Smart Mattress instantly adjusts to the individual's health for optimal sleep, warning the user proactively about potential health issues. It is based on extensive sleep/health research that DeRUCCI conducted with international universities and institutions.

Increasing Health Concerns Fuel the Growth of the Market

Consumers have become increasingly aware about the underlying health benefits of sleeping on a smart mattress. The rising health concerns due to work pressure, lack of sleep, incorrect sleeping positions, and busy lifestyles have led to the smart mattress market witnessing a surge in demand as consumers aim to improve their sleep quality and lead healthier lives. Consumers are ditching their old traditional mattresses and switching to smart mattresses as they use sensors to measure the duration and quality of sleep. These mattresses are designed to identify sleep patterns and provide information on walks during the night, restless sleep, insomnia, duration of deep sleep, breath rate, heart rate variability, circadian rhythm, and REM stage of sleep. The information becomes extremely valuable for consumers to improve their sleep quality and routine to maintain a healthy lifestyle.

For instance, in July 2023, Tempur Sealy International, Inc., announced the launch of the biggest product innovation in the smart mattress industry, which is scheduled to hit the market officially in February 2024. After considerable research conducted by the company on sleep hygiene and issues trends among consumers, it innovated a smart mattress, Tempur Pro SmartCool mattress, to address the concerns. The company claims its newly developed product is the best pressure relief mattress, which effectively and evenly distributes the body weight, resulting in a feeling of weightlessness and supporting the entire body further throughout the night, mitigating joint pain and aiding muscle recovery.

Technological Advancements Acting as a Catalyst

Technological advancements are fueling the expansion of smart mattresses, revolutionizing the sleep industry. With features like sleep tracking, temperature regulation, and personalized comfort settings, these mattresses cater to individual preferences, enhancing overall sleep quality. Additionally, applications in healthcare, with smart mattresses monitoring patient health, further broaden the market.

Integration of IoT connectivity allows seamless control through smartphones, contributing to the growing demand for smart bedding. For instance, ANSSil, a Korean smart mattress startup, launched a mattress in the digital healthcare segment. It debuted its ""Smart String i4"", the sleep solution specialist, which won the Innovation Award in the Digital Health category at the 2024 CES. A distinct feature of the mattress is that it enables the consumers to adjust the texture of the mattress from hard to soft depending upon their preference and comfort. The product allows users to collect data and analyze their sleep quality using an AI. It is made possible by the integration of String Supporter with IoT controllers, pressure sensors, the 'ANSSil Link App' and a smart scale that is installed on their smartphone or smartwatch.

As technology evolves, the smart mattress industry is poised for significant growth. It offers innovative solutions for improved sleep experiences and healthcare applications.

Premium Segment Drives the Demand in the Market

With a rise in hybrid and work from home working models, people spend more time at their homes. They prefer premium options that are durable and provide superior comfort. Premium mattresses offer numerous advantages, such as improved room aesthetics and better sleep quality. The rising trend of luxury lifestyles and the increasing disposable income of consumers are driving the demand for premium mattresses. Moreover, the rising awareness of the importance of good quality sleep and its effect on overall health has led to the growth in the demand for premium mattresses.

In January 2023, Tempur Sealy International, Inc., under its brand Tempur-Pedic, launched its new TEMPUR-Ergo Smart Base collections and TEMPUR-Breeze mattresses. With the launch of these products, Tempur-Pedic continues to ace offerings of premium bedding with innovative product offerings to cater to the needs of the consumers. The brand aims to invest in game-changing and superior innovations, further repositioning the company as a market leader in the premium bedding segment.

TEMPUR-Ergo Smart mattress presents improved ergonomic design and provides extra comfort and support to consumers lower back whether they're lying flat or sitting straight. It provides AI enabled Sleeptracker, Automatic Snore Response for a relaxed experience developed to calm consumers’ mind and body before going to sleep.

The TEMPUR-Breeze mattress helps consumers experience measurably cooler sleep, highlighting the company's advanced cooling technology, which pulls away heat from the body.

The commercial Sector Dominates the Market

The global smart mattress market is expected to grow with a rise in tourism and the expanding hospitality sector. The surge is creating a substantial demand for technologically advanced accessories, such as smart mattresses, to enhance the overall customer experience at these establishments.

Moreover, the healthcare sector is increasingly incorporating smart mattresses into hospitals to monitor patient health efficiently. The integration benefits patients with arthritis, ligament injuries, scoliosis, and paralysis. Consequently, these trends are presenting growth opportunities for the smart mattress market in the commercial sector dominating the market.

For instance, in June 2023, Baxter launched a new generation of ICU beds for the healthcare industry, with smart mattress technology that assists nurses in looking after their patients. These ICU beds are incorporated with advanced features that address issues such as minimizing the strain on nursing resources, reducing the hazards of pressure injuries, and helping with patient positioning. The product gives in-bed percussion, continued lateral rotation therapies, and vibration, which help reduce the pulmonary complications associated with the patient's immobility.

Future Market Scenario (2024 – 2031F)

Smart mattresses will be able to help consumers to detect the initial signs of heart disease even before any symptom is visible. It helps the consumers cure and prevent diseases before they become incurable. Various companies have already started incorporating smart technology in their mattresses which uses inbuilt ballistocardiograph, combined with signal processing, network connectivity, and machine learning, to detect heart rate (HR), breathing rate (BR), and sleep quality. In the coming future, innovation will happen wherein smart mattresses will measure the overall health of the users and will be able to track other ailments before they start appearing.

In April 2023, Sleep Number Corporation launched its next generation Sleep Number smart beds. These mattresses monitor consumers’ personal health data which include average heart rate, breathing rate, motion, and sleep cycle with the help of research-grade sensors. The data thus analyzed is provided to the consumers in their smartphones which help them measure the quality of their sleep. Above this, the mattress balances temperature and adjusts automatically to sleeper’s shape, movements, and sleeping positions on each side of the bed basing their distinct sleep needs. It has the ability to track the future health risks, like insomnia or sleep apnea, and support sleepers’ circadian rhythm.

Key Players Landscape and Outlook

Key participants in the smart mattress market are driving the market's growth through product innovation, technology advancement, and strategic partnerships.

Bryte, Inc. announced the launch of its newest AI-powered offering, Sleep Concierge in November 2023. The new capability integrates in the Bryte smart mattresses, which helps the consumers to adjust their comfort level and ensure optimal sleeping experience customized as per the preference of the individual. The latest advancements collaborate with artificial intelligence through OpenAI’s GPT-4, delivering a personalized sleeping experience that adapts and evolves over time.

In January 2022, Coway Co., Ltd. unveiled its latest Smart Care Air Mattress and Smart Sleep Solution, integrated with its new Sleep and Air Care innovation. The launch was revealed at the Consumer Electronics Show (CES) 2022. The product is designed to provide better sleep to consumers by detecting their body pressure and positions while sleeping. The smart mattress adjusts by itself from any one of the nine levels of firmness through the air cells. These air pockets control the air pressure to modify the firmness of the mattress depending on the body pressure exerted by an individual.