Smart Bathroom Products Market Assessment, By Type [Toilets, Basins, Mirrors, Showers, Faucets, Bathtubs, Others], By Application [Commercial, Residential], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F

Smart Bathroom Products Market Assessment, By Type [Toilets, Basins, Mirrors, Showers, Faucets, Bathtubs, Others], By Application [Commercial, Residential], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F

Global smart bathroom products market is projected to witness a CAGR of 9.1% during the forecast period 2024-2031, growing from USD 5.92 billion in 2023 to USD 11.89 billion in 2031. Technological innovation in smart bathroom products is expected to create an incremental market growth in the forecast years.

Smart bathroom products refer to a vast range of smart products that incorporate technology to give a comfortable and luxurious user-friendly experience. Smart bathroom products consist of sensor-based hand driers, touchless faucets, temperature-controlled smart showers, and other innovative goods which improve hygiene and convenience in the bathroom. Innovation in these products is propelling consumers to buy innovative smart bathroom devices.

Expansion of smart home eco-systems, increasing demand for personalized hygiene experience, rising preference for eco-friendly design and water-saving features in smart bathroom products, demand from aging population, and urbanization drive global smart bathroom products market growth.

Expansion of Smart Home Eco-Systems Drives the Market Growth

The expansion of the smart home ecosystem has indicated a rise in demand for hygienic products. Smart bathroom products cater to the trend by presenting innovative features such as voice-controlled faucets, self-cleaning toilets, and adaptable lighting to create a customizable and comfortable experience. These products integrate flawlessly into the broader smart home network, allowing users to control them remotely via smartphone apps or smart assistants such as Alexa.

As consumers are seeking easy to use and user-friendly personalized bathroom products for their daily routines for maintaining their hygiene, manufacturers are introducing smart technologies to create smart bathroom products to enhance the user experiences.

In April 2023, Roca launched In-Wash Insignia toilet, which combines Roca Connect technology to provide comfort and hygiene. By accompanying mobile app called In-Wash Insignia, users can conveniently customize and regulate various operational modes and daily functionalities. In addition, the app provides valuable insights into water usage and toilet utilization, empowering users with informative data.

Rising Preference for Eco-Friendly Design and Features For Water-Saving

The rising preference for eco-friendly design and features for water-saving in smart bathroom products reveals a strengthening awareness of ecological sustainability among consumers. People are increasingly concerned about minimizing their environmental footprint and maintaining natural resources. Smart bathroom products offer innovative solutions to address these concerns by incorporating sensor-based water usage monitoring. These products improve in reducing water consumption and give the convenience of usage.

In addition, eco-friendly materials and energy-efficient factors align with the broader trends of eco-conscious utilizations. The preference encompasses other aspects of smart bathroom design, such as recyclable materials, energy-saving lightning, and smart water management systems that monitor usage and detect leaks. Ultimately, the rise of eco-friendly features in smart bathrooms signifies a commitment to sustainability and responsible resource management in day-to-day life.

According to an article published by KBBFocus in August 2023, Aqualisa, a shower manufacturing company, launched Aqualisa’s Quartz Touch Smart Shower. This shower is operated by connecting to Wi-Fi and controlled by smart home products, such as Alexa or Hey Google, voice activation. It has a temperature control feature, and selecting ‘Eco mode’ decreases water flows by 33%, which helps in water management.

Increasing Aging Population and Urbanization Drives Market Growth

The increasing aging population and urbanization contribute to the growth of the smart bathroom products market. Urban areas are densely populated; therefore, there is a growing demand for space-saving solutions, prompting the adoption of compact and multifunctional bathroom appliances. The aging population often searches for products that enhance accessibility and safety in the bathrooms such as automated flushing and built-in bridges. In addition, smart bathroom products provide accessibility and effectiveness, which aligns with a fast-paced urban lifestyle. As a result, the convergence of urbanization and demand from aging population creates productive grounds for expanding smart bathroom products market growth.

For instance, in August 2022, Moen introduced a ‘king midas’ marketing campaign to introduce the world’s first completely touchless sensor-based smart faucet. Moen's Smart faucet with motion control uses the new sensor technology to allow users to turn the water on and off and control temperature without touching it. Its touchless design and voice innovation make the faucet more accessible for users with disabilities and old age, helping it remain germ-free.

North America Dominates Smart Bathroom Products Market

North America dominates the global smart bathroom products market due to high disposable income, which gives consumers a strong foundation for smart home technology such as smart products for bathrooms. An increasing number of commercial buildings in the region, owing to the growth of the hotel industry, is expected to boost the demand for smart bathrooms. The commercial sector, including hotels, restaurants, and malls, has invested in remodeling projects to enhance the consumer experience. It includes improving public restrooms, which is contributing to market growth.

In 2022, Kohler announced the availability of a smart tech PerfectFill CES technology which fills the bathtub with a voice command. It consists of a drain kit and a digital valve that work together to manage the temperature and depth, attracting consumers with their enhanced technology.

Future Market Scenario (2024 – 2031F)

Integration of AI for personalized user experience is expected to drive the market growth in upcoming years.

Expansion in water purification, filtration system, smart lighting, and user-friendly ambience control will drive the market growth.

Reducing the cost of smart products and customization is expected to boost the demand for smart products in the global market.

Key Players Landscape and Outlook

Global smart bathroom products market is expected to grow positively with the rising adoption of strategies by key players. Manufacturers of smart bathroom products are concerned with supply chain problems, which will pose a slight threat to the industry. Collaborations and developing technologies are projected to increase competition in the fast-paced market.

For instance, in February 2022, Kohler collaborated with Harman Kardon to launch the KOHLER Moxie Hand shower with sound by Harman Kardon. This new hand shower is designed to be installed onto a standard shower arm, much like a showerhead, offering two-in-one functionality.