Saudi Arabia Footwear Market Assessment, By Product Type [Loafers and Mules, Shoes and Sneakers, Sandals, Clogs, Boots, Others], By Material [Leather, Rubber, Textile, Suede, Others], By Application [Athletic, Formal, Casual, Others], By Price [Luxury, Ec

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Saudi Arabia footwear market was valued at USD 1.27 billion in 2023, expected to reach USD 2.27 billion in 2031, with a CAGR of 7.50% for the forecast period between 2024 and 2031. The growth of market depends on various factors such as increased young population size, rising disposable income levels and growing people’s awareness about fashion. The market features a broad spectrum of product types ranging from conventional shoes to expensive fashion labels.

Urbanization and the Western way of life have largely influenced consumer preferences in such a way that there has been a surge in demand for fashionable and branded footwear. Moreover, young people, who form a good proportion of the population, are trendsetters in the market and prefer trendy and comfortable shoe types.

The convenience of online shopping offering a broader choice of options has made e-commerce a major avenue for selling footwear. Although international brands are the most prominent players in the market, there is a substantial presence of local manufacturers producing footwear according to traditional preferences. Moreover, the availability of different types of shoes for religious observances and traditional events has an impact on footwear demand in the market, taking into consideration religious and cultural influences. Vision 2030 initiatives meant to diversify the economy will elevate this sector by creating a conducive atmosphere for business and improving people's purchasing power. Saudi Arabia footwear industry is expected to maintain its growth momentum due to a vibrant combination of customer tastes, technological advancements and economic restructuring.

In September 2023, New Balance signed a Saudi comedian as its latest brand ambassador. The personality will be featured in the brand’s local campaign series, promoting sneakers such as 550 and 530.

Urban Youth Fuels Market Demand

The rising increase in the demand for footwear is primarily driven by the urban youth in Saudi Arabia. As per 2023 census, 83.5 % of Saudi population is urban and the median age is 30.6 years. This populace that makes up a large portion of the general population, tends to pay more attention to global trends and considers style over other things when it comes to their footwear. As such, there has been an increase in demand for various types of shoes including sneakers, sandals, and other forms which are considered sporty and trendy at the same time.

Moreover, the urbanization pace of cities such as Riyadh, Jeddah, and Dammam contribute to the trend, thus making young consumers exposed to varied cultural diversities and developing a more stylish approach. Social media and digital platforms significantly influence their preferences, as the tech-savvy generation readily embraces footwear fashion trends set by influencers and celebrities.

In urban areas, e-commerce has gained a lot of popularity, especially among young people who cherish its ease of access and diverse range of product offerings. Consequently, the country’s young population is in great demand for fashionable and comfortable footwear.

In September 2023, Allied Enterprises LLC, trading as Level Shoes, staged the highly anticipated pre-launch pop-up of New Balance's latest range, The Art of Classic Running, at Riyadh. In addition to other comfortable footwear that were available for sale, guests were given an exclusive look at New Balance's redesigned 2002R and 1906 sneakers during the two-day pre-launch activity.

Footwear Stores Expansion Catalyzes Market Expansion

In Saudi Arabia, the increase in footwear stores is a major driving force. Retail giants and local brands are increasingly establishing new outlets in key urban centers to capitalize on the rising consumer demand. Moreover, this expansion has facilitated customers’ access to all types of shoe products ranging from expensive designer items to inexpensive ones which can be used on a daily basis.

High-traffic areas such as shopping malls and commercial districts have become home to several strategic stores that provide accessibility, attracting a wide range of shoppers. Furthermore, many stores embrace creativity through their innovative designs while using sophisticated gadgets including augmented reality to enable customers conduct virtual fittings which enhances the buyer’s shopping experience.

The targeted marketing campaigns and seasonal promotions supporting the store expansion strategy are crucial in driving foot traffic and sales. Moreover, the government’s Vision 2030 initiative seeks to diversify the economy, aimed at increasing the physical retail presence.

In September 2023, the well-known global brand of Apparel Group LLC, Crocs, announced the launch of its newest location in the Riyadh Park Mall in Saudi Arabia. With this expansion, the brand completed its remarkable 37 locations in the country and 80 stores across the GCC.

Online Distribution Channel is Gaining Momentum

The online distribution channel in Saudi Arabia footwear market is rapidly evolving as the preferred channel for buying goods. The increasing internet usage and widespread adoption of mobile devices have changed the shopping habits of buyers, making e-commerce an important part of retail. The online platforms provide unique convenience that enables customers to check through and buy different types of shoes from the comfort of their homes.

Several major local and global shoe brands have been observed putting more money into their websites as a part of their investment strategies. They create websites that have content which is easy to navigate through mobile applications, containing thousands of products listed with several customer reviews being included on them as a part of the wider description. The entry of online retailing platforms, such as Amazon and Noon, have created business alternatives, broadening the choices for consumers and offering competitive prices.

Furthermore, online media facilitates the creation of special offers, price reductions, and tailored suggestions that appeal to technology-friendly and budget-conscious buyers. Additionally, advertising on social networks along with digital marketing has played key roles in driving online commerce, with influencers and focused ads reaching a large number of people.

In April 2024, Christian Louboutin launched its first-ever e-commerce platform in Saudi Arabia. The website offers an entire range of renowned red-soled shoes for men, women, and children. Additionally, the website featured the house's latest Ramadan 2024 collection, which features gemstone-inspired sapphire blue tones.

Future Market Scenario (2024 – 2031F)

The young population will remain a major driver of market trends as they admire trendy products and technological innovations.

Utilizing technologies such as augmented reality for virtual try-ons and artificial intelligence-enhanced personalized shopping experience will transform the purchasing patterns of consumers.

The emphasis on sustainability will be significant since consumers and brands are becoming more aware of environmental impacts. Thus, it is expected that there will be a growing consumer demand for environmentally friendly footwear, urging brands to use sustainable supplies and methods of production.

Key Players Landscape and Outlook

Dominated by a combination of global giants and prominent local brands, the growth of footwear market in Saudi Arabia has been attributed to the established retail networks and aggressive marketing campaigns conducted by these market players. Companies are forming strategic alliances and partnerships to gain traction. For instance, in August 2024, the world's leading sports brand, PUMA SE, announced a ground-breaking three-year collaboration with Eastern Flames FC, the first and only all-women's football team in Saudi Arabia. As the exclusive apparel provider for Eastern Flames FC, PUMA SE will create home, away, and third kit designs that showcase the team's distinct brand identity and cultural influence.

The market being quite dynamic, companies are expected to witness heightened levels of competition as both national and global brand players widen their online footprints and improve their product portfolios. Investment in technology, such as AI-driven personalization and augmented reality, will be crucial for maintaining competitiveness. Additionally, sustainability will be a key focus, with brands likely to adopt eco-friendly materials and production methods to meet the growing demand for sustainable footwear.