Pet Grooming Products Market Assessment, By Product Type [Shampoos and Conditioners, Trimming Tools, Combs and Brushes, Deodorizers and Colognes, Towels and Wipes, Others], By Pet Type [Dogs, Cats, Birds, Others], By Price Range [Economy, Premium], By End

Pet Grooming Products Market Assessment, By Product Type [Shampoos and Conditioners, Trimming Tools, Combs and Brushes, Deodorizers and Colognes, Towels and Wipes, Others], By Pet Type [Dogs, Cats, Birds, Others], By Price Range [Economy, Premium], By End-user [Household, Commercial], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F

Global pet grooming products market was valued at USD 15.15 billion in 2023, expected to reach USD 28.25 billion in 2031, with a CAGR of 8.1% for the forecast period between 2024 and 2031. Some of the key reasons expected to drive market expansion are the increase in pet adoption globally and the rising demand for pet supplies, grooming tools, and services. Pet grooming products are a broad category that includes a variety of items made to meet different grooming needs, including shampoos, conditioners, brushes, clippers, wipes, and deodorizers, and others.

The American Pet Products Association estimates that people spent around USD 147 billion on pets in the United States in 2023, with USD 12.3 billion on other services, including grooming. The organization expects the expenditure to rise to USD 150.6 billion in 2024, with USD 12.6 billion spent on other services.

Many pet owners have grown accustomed to purchasing online, even for pet grooming supplies, since the pandemic. The rise of subscription-based business models and the development of e-commerce platforms have enabled companies to offer customized and unique customer experiences. With the improvement, customers can enjoy the extra convenience of expedited home delivery frequently.

Pet owners are beginning to embrace the growing trend of technological integration in pet grooming items. Smart grooming equipment is becoming more popular. Examples include electric trimmers with adjustable settings and linked grooming gadgets which offer real-time monitoring. The convenience and effectiveness that these products provide to pet owners has led to a growth in the market for intelligent pet grooming products. When it comes to the visual appeal of items, pet owners search for grooming tools that work well and provide a fun grooming experience for both pets and their owners. It includes eye-catching packaging, pleasing fragrances, and thoughtful designs.

In June 2023, Petco Health and Wellness Company, Inc. launched the Union Square flagship, a unique one-stop shop for pet health and wellbeing in New York City, as its most recent venture. To honor the occasion, Petco, along with Petco Love, organized an adoption event and grand opening party. There were free pet-friendly games, freebies, and pet adoption options at the event.

Innovation Fuels Market Growth

Innovation is a key driver in the pet grooming products market, continually shaping and propelling the industry’s growth. New technologies, formulations, and product designs modernize grooming routines, offering solutions that cater to evolving consumer needs and preferences. Innovative grooming tools and products enhance efficiency, effectiveness, and ease of use, streamlining pet care processes for both owners and professionals. Advanced formulations incorporate natural and beneficial ingredients, addressing pet health and safety concerns while delivering superior grooming results. For instance, in November 2023, Woof Gang Bakery & Grooming, in collaboration with Pet Society, unveiled an exclusive range of in-house professional pet grooming supplies. The Pet Society's professional grooming line, Hydra, introduced a new line of products to enhance the grooming experience at Woof Gang salons and further solidify the company's reputation of offering the best possible care for pets. The new collection comprises a dematting and finishing spray, a multifunctional and replenishing conditioner, a multifunctional and revitalizing shampoo, and a Pawfect Love cologne spray.

Moreover, innovation drives differentiation and competitive advantage among brands, fostering creativity and ingenuity in product development. Additionally, innovation extends beyond product development to encompass packaging, marketing strategies, and distribution channels, enhancing brand visibility and market reach. For instance, in September 2023, one of SynergyLab's subsidiary brands, Veterinary Formula, unveiled a rebranding initiative at SUPERZOO, one of the biggest pet retail shows in North America, by showing updated packaging designs for several products including grooming products. The redesigned packaging has a modern look, with a clean design, better content, and a more readable logo.

Shampoos and Conditioners Lead to Market Growth

Shampoos and conditioners are a key component of the pet grooming products market due to their essentiality in pet care routines and their wide-ranging benefits. These products are fundamental for maintaining pet hygiene, cleanliness, and overall health, making them indispensable for pet owners.

Furthermore, the diversity of shampoos and conditioners tailored to specific pet needs drives the market growth. Brands offer formulations targeting various coat types, skin sensitivities, and specific concerns such as flea and tick control or allergy relief. For instance, in February 2024, Dogtopia, a top daycare and spa provider for dogs in the United States, introduced shampoos, conditioners, and deodorizing sprays especially made for dogs. It included aloe vera and oatmeal-based shampoos and conditioners, aimed at promoting lustrous and silky dog coats.

Additionally, the trend towards natural and organic ingredients in grooming products has surged, leading to the development of eco-friendly and hypoallergenic options. The convenience of using shampoos and conditioners at home, coupled with the increasing emphasis on pet wellness and grooming routines, further contributes to their market leadership.

Asia-Pacific as the Fastest Growing Market

Asia-Pacific is emerging as a significant market in the pet grooming products industry due to rising pet ownership, increasing disposable incomes, and changing lifestyles. As more households welcome pets, the demand for grooming products has surged. The region's adoption of Western pet care trends and humanization practices further drives the demand for premium grooming solutions. The booming e-commerce sector facilitates accessibility to a wide range of products, enabling brands to reach a broader audience. With these factors in play, Asia-Pacific is poised to become a key player in the global pet grooming products market, offering opportunities for both local and international brands to capitalize on the growing pet care industry. In October 2023, to eliminate odor-causing germs and provide a fresh scent for companion animals, Korea-based company, PALMBEE, introduced WIS4PET, an odorless sterilizing deodorant based on minerals that is produced entirely of natural minerals and contains no alcohol, chlorine, surfactants, or oil.

Future Market Scenario (2024 – 2031F)

The demand for natural and organic grooming products is projected to rise as pet owners prioritize pet health and wellness, leading to the development of eco-friendly and sustainable grooming solutions.

Innovations in grooming technology, such as advanced clippers, trimmers, and grooming devices, are expected to enhance efficiency, precision, and convenience in pet grooming routines.

The proliferation of online retail platforms will continue to drive the accessibility and availability of grooming products, offering consumers a convenient way to purchase a wide range of products from the comfort of their homes.

Key Players Landscape and Outlook

The landscape of key players in the pet grooming products market is characterized by a mix of established multinational corporations and innovative niche players. Companies dominate the market share with their extensive product portfolios, strong brand recognition, and global distribution networks. These industry giants continually invest in research and development to introduce new and improved grooming solutions, ensuring their competitiveness in the market. Meanwhile, smaller players score on niches with their focus on natural ingredients, premium quality, and specialized grooming tools. The outlook for key players in the pet grooming products market appears positive, driven by factors such as the growing pet humanization trend, increasing consumer awareness of pet health and wellness, and the expansion of e-commerce platforms. Innovation, sustainability, and customization are expected to remain key focus areas as players compete for market share in the dynamic and evolving industry.