Personalized Nutrition Market Assessment, By Type [Dietary Supplements, Functional Foods, Functional Beverages, Others], By Form [Tablets, Capsules, Powder, Liquid, Others], By Source [Animal, Plant, Microbial], By Category [Standard Supplements, Disease

Personalized Nutrition Market Assessment, By Type [Dietary Supplements, Functional Foods, Functional Beverages, Others], By Form [Tablets, Capsules, Powder, Liquid, Others], By Source [Animal, Plant, Microbial], By Category [Standard Supplements, Disease Based], By Application [Health Benefits, Personal Care, Sports, Energy and Weight Management, Others], By Distribution Channel [Specialty Stores, Pharmacies, Online Retail Stores, Hypermarkets/Supermarkets, Convenience Stores], By End-user [Direct-to-consumer, Hospitals and Clinics, Wellness and Fitness Centres], By Region, Opportunities and Forecast, 2017-2031F

Global personalized nutrition market was valued at USD 14.33 billion in 2023, expected to reach USD 42.83 billion in 2031, with a CAGR of 14.67% for the forecast period between 2024 and 2031. ‘The market is fueled by factors such as a desire to maintain appropriate weight, increasing awareness towards maintaining optimum health, and preventing chronic diseases, rather than curing them. Considering the market drivers, the personalized nutrition market incorporates products based on factors like genetics, metabolism, lifestyles, and dietary preferences.

Technological advancements in these products with the use of artificial intelligence and data analytics help in developing more specific and tailored products. Growing focus on the preventive healthcare concept is further driving the growth of the market, acting as a proactive approach to improving and managing health conditions. Numerous products are offered by the market including dietary supplements, functional foods, and functional beverages among others. The product choices depend on the specific health goals of individuals or their nutritional deficiencies.

Being integrated into the healthcare system, the market has a vast scope for growth, as many practitioners are recommending personalized nutrition products along with patient care plans. Manufacturers are rigorously investing in the research and development of product formulations fulfilling the regulatory requirements of various regions. New product developments and evolving consumer choices are majorly driving the personalized nutrition industry. For instance, Probi launched a mental health supplement, Probi Sensia, in October 2023, aimed at addressing the cognitive function, sleep, mood and stress of the consumers. The product is a probiotic concept that improves learning and working memory along with mood and sleep. Such products targeting the general contemporary issues of individuals are the base of the market.

Rising Awareness for Weight Management to Drive the Market Growth

Weight management has emerged as a severe issue all over the world. People are keen on looking fit and keeping their bodies in shape. The growing awareness is leading to a surge in demand for personalized nutritional products. Consumers seek products that are in line with their requirements which are generally related to metabolism, genetics, and other lifestyle factors. Wearables and health apps are much in demand these days which make it easy for individuals to track their dietary intake. Also, the trend aligns with the broader trend of buying products that are beneficial for weight management and overall health improvement.

In August 2023, Germany-based Mom’s Garden GmbH launched a new supplement for weight management in China. The product formulation involves botanical extracts and postbiotics that act as AMP-Activated protein kinase activators. The product acts on the metabolism of the body, reducing the body fat consequently.

Preventive Healthcare Trend Fueling the Market

Earlier, healthcare used to be reactive, which means, it was focused on treating diseases and illnesses. Nowadays, it is much more elaborative than just getting a treatment for an already existing disease. A notable shift towards preventive healthcare is posing as a significant driver of the global personalized nutrition market. People are more inclined to taking proactive and preventive measures before developing any specific health issues. Personalized nutrition products come into force with the realization. They take control of health and well-being of people by providing them with tailored dietary products, depending upon the individual characteristics. Personalized nutrition products help people make informed choices about their diet to prevent chronic diseases beforehand. In August 2023, Nutritional Research Company introduced a range of supplements, Absorbable, to provide better and improved immunity to consumers. The products contain three exclusive blends of vitamin C and D3, 1000 international units (IU) and 2000 IU, to help individuals gain optimal health.

North America Holds the Largest Market Share

North America holds a dominant position in global personalized nutrition market. The dominance is due to several prominent factors. The number of health-conscious consumers in the region is on the rise which drives the demand for customized dietary solutions. Moreover, improved and advanced healthcare facilities in the region support the adoption and growth of personalized nutrition products. Remarkable investments in research and development of these products facilitate innovative and advanced product solutions. Furthermore, several market players are contributing to the region’s dominance, which includes a mix of renowned companies as well as startups.

In December 2023, Acreage Holdings, Inc. launched an innovative product, The Botanist THC-infused gummies, in New York. The product is available in natural fruit flavors and colors incorporating various cannabinoid blends. 10-pack formats are available for the gummies in three flavors, Mandarin Orange (1:1 THC:CBD), Peach Nectarine (5:1 CBD:THC), and Red Raspberry (10mg THC). This product trio claims to have organic ingredients along with balanced ratios of CBD and THC.

Products with such innovative ingredients are the reason behind the region’s dominance in the market. Other forms of innovations are anticipated in the coming future, expanding the scope of the personalized nutrition industry.

Standard Supplements to be Preferred More

As compared to the disease-based supplements, which are mainly targeted at curing disease and generally contain specialized formulations, standard supplements hold the larger market share in the personalized nutrition market. These supplements have a broader scope and a vast target audience. Minerals, protein powders, and multivitamins are among the most widely used standard supplements in the market. These products offer convenience and are considered as a one-size-fits-all kind of solution by the consumers.

Disease-based supplements are a significant contributor to the clinical nutrition market but do not hold a larger share in the personalized nutrition industry. The major focus is on overall health development due to which the consumers of personalized nutrition products tend to buy standard supplements. In August 2023, Rhinofit launched a standard supplement range including amino energy formulas, pre-workout formulas, BCAAs, and other recovery formulas. The products are aimed at providing sports nutrition to consumers by helping them improve their performance, enhance their strength, and expedite their recovery. The products are made in the United States and are tested for purity by third-party.

Future Market Scenario (2024 – 2031F)

• With the use of artificial intelligence and data analytics, more precise and personalized dietary supplements are expected to spur the market.

• Growing consumer awareness towards maintaining optimum health displays expanding scope of the market including more products, such as personalized supplements, functional foods, and meal plans as per the needs and preferences of the consumers.

• Healthcare professionals are actively integrating personalized nutrition products with the patient care plans, further enhancing the scope of the market in the future.

Key Players Landscape and Outlook

Global personalized nutrition market players play an important role in shaping the landscape of the market by bringing in innovative formulations appealing to the masses. For instance, in February 2024, Herbalife International of America Inc. launched Herbalife GLP-1 Nutrition Companion, a variety of food and supplement product combos, named Classic Product Combo and Vegan Product Combo, both aimed at providing weight loss medications to individuals. Both the combos provide adequate protein to the body that helps maintaining mean muscle mass and simultaneously providing energy and fiber to the body to boost the digestive system.

Other niche players are competing to gain the market share by launching distinguished products and creating brand loyalty. With growing use of personalized nutrition products worldwide, the market is poised for expansion.