Oral care Market Assessment, By Product Type [Dental Floss and Tapes, Mouthwashes and Rinses, Toothbrushes, Toothpastes, Others], By Age [Adults, Children, Infants], By End-user [Residential, Commercial], By Price Range [Mass, Premium], By Distribution Ch

Oral care Market Assessment, By Product Type [Dental Floss and Tapes, Mouthwashes and Rinses, Toothbrushes, Toothpastes, Others], By Age [Adults, Children, Infants], By End-user [Residential, Commercial], By Price Range [Mass, Premium], By Distribution Channel [Offline Online], By Region, Opportunities and Forecast, 2017-2031F

Global oral care market is projected to witness a CAGR of 7.18% during the forecast period 2024-2031, growing from USD 46.36 billion in 2023 to USD 80.74 billion in 2031. Factors such as consumers preference for natural and organic oral care products, rising awareness of importance of oral health among the consumers, and growing prevalence of dental diseases are driving the market growth.

Biodegradable and organic oral care products are gaining popularity among consumers as they are increasingly preferring products that are sustainable and environmentally friendly. Manufacturers are introducing technologically advanced products which can be used multiple times before disposing off, making the product durable and sustainable, by reducing the landfills. For instance, in September 2023, SmartLifeCo introduced their biodegradable dental floss picks which is an environmentally friendly alternative for a traditional plastic dental floss stick. The product has been developed from a plant-based material and is designed to decompose naturally within six months, which helps in the reduction of environmental impact drastically as compared to conventional plastic floss picks.

Advancements in technology, such as the introduction of tele dentistry platforms break barriers to dental care through remote consultations and monitoring. It is especially useful in underserved areas where professional guidance is provided along with individualized oral care advice digitally.

An increase in the elderly population, especially in the developed countries is fostering the market growth as the aged population demand specialized oral care products which are designed to cater the issues such as denture care, dry mouth, and other infections which are associated with aging.

Technological Advancements Gains the Global Oral Care Market Relevance

The oral care products market is witnessing a rise in the demand due various innovations and technological advancements in the oral care products market such as creation of smart toothbrushes equipped with embedded sensors and Bluetooth connectivity, which allows in tracking brushing habits and real-time feedback, synchronization with mobile applications providing personalized oral hygiene tips to give more effectiveness to the brushing routine and user engagement.

Advancing toothpaste formulas is a driving force of the oral care market. Nanotechnology is applied in the development of toothpastes with nano-hydroxyapatite, which offers remineralization of tooth enamel and the repair of early-stage cavities. Moreover, probiotic toothpastes and mouthwashes allow to balance oral microbiomes and thereby alleviate potential dental problems more naturally.

Another technological leap which has been witnessed in the market relates to the design of electric toothbrushes and electric flossers. More people use ultrasonic toothbrushes today. These toothbrushes have high-frequency vibrations which significantly work against the main causes of gum disease, plaque, and bacteria. In November 2022, State Dental, Inc. launched the first electric flosser which makes the process of flossing easier and more effective. The flosser helps the consumers in improving oral health by increasing the accessibility of the product in cleaning the hard-to-reach areas between the teeth.

Consumers’ Preference for Maintenance of Oral Health to Foster Market Growth

Consumers prefer to maintain oral health and hygiene as it helps prevent oral diseases and promotes a healthy smile. Consumers also prefer using the disease preventive oral care products as they help in the promotion of good oral hygiene and prevent common dental problems such as inflammation in gums, cavities, bad breath, tooth decay and other oral diseases.

Moreover, maintenance of oral hygiene is linked with the prevention of diabetes and respiratory infections, which make the consumers more inclined toward maintenance of oral health.

Manufacturers are formulating the oral care products with the ingredients which promote the oral health such as Dental-Lac is important for maintaining a balanced oral microbiome, which promotes the periodontal health, and helps in maintaining a healthy balance of bacteria in the mouth. Moreover, other ingredients such as CoQ10 contribute to healthy gum health and grape seed extract offers inflammatory support in the mouth which is why these products are added in the oral care products by the manufacturers.

In November 2023, Designs for Health, Inc., a Nutraceutical company, launched PerioBiotic Silver which is a fluoride-free probiotic toothpaste for consumers seeking to improve the oral health. The product contains various key ingredients such as nano-hydroxyapatite, kalident, purified silver, grape seed extract, CoQ10, and Dental-Lac. These ingredients help in maintaining overall oral health.

Oral Care Products for Adults to Dominate the Market

The oral care products for adults are gaining more relevance in the oral care products market and dominating the children and infant oral care products due to several reasons. The older and aging global population is likely to be more prone to various oral health issues such as dry mouth, gum recession, and tooth loss, which leads to higher demand amongst consumer for such products. Moreover, the adult population is more aware of the significance of oral health and its impact in prevention of systemic diseases. Adults are relatively more likely to suffer from chronic conditions such as periodontitis, xerostomia, tooth sensitivity, and halitosis which require more specialized oral care products, driving the growth of the market.

Apart from this, adults undergo orthodontic, surgical treatments, and dental works such as fillings, implants, and tooth capping which further fuels the demand for specific and medicated oral care products among adults.

Besides, the adult population is higher than the children and infant population in the world, leading to a higher demand for oral care products for adults, fueling market growth. As per the data of the United Nations Population Fund, in 2024, the global population is 8.1 billion, among which 25% are aged 0-14 years, 65% fall under the age group of 15-64 years, and 10% of people are 65 years and older. Thus, the total adult population would contribute to 85%, making the adults demand more oral care products than children and infants.

Asia-Pacific to Hold the Significant Global Oral Care Market Share

Various factors contribute to the higher demand for oral care products in Asia-Pacific. The large and growing population in the region, especially in countries, such as China and India, fosters a considerable demand in the region. Greater awareness about oral health due to government health campaigns and ease of access to information, has further supported the market demand. Government campaigns on public health and other education campaigns on the importance of general health and oral hygiene; has facilitated the consumers to spend more on oral care.

In October 2023, Pepsodent, a Unilever PLC brand, launched a campaign to raise awareness of dental hygiene among the B40 communities in Klang Valley through a 2-2-10 campaign at PPR Lembah Subang. The campaign aimed to educate the Malaysian community on the importance of basic oral hygiene and simple steps to an effective everyday practice.

In March 2023, Dabur India Limited launched its first ever advertisement in India for Dabur Herb’l Charcoal Toothpaste which targeted Gen-Z and millennials. The company highlighted the importance of activated charcoal for maintaining oral health and achieving whiter teeth.

Future Market Scenario (2024 – 2031F)

Nanotechnology has been revolutionizing dentistry by transforming the oral care products market as it offers pain management, alleviates dental hypersensitivity, and offers tooth restoration.

Integration of technology in the oral care products market such as incorporation of features like real-time feedback brushing technique, personalized recommendations, and oral hygiene habits is expected to increase the market growth.

Customization of dental products such as aligners, crowns, and dentures using the 3D printing technology is anticipated to increase the market demand in the forecast period.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

Key players are introducing innovative products which cater to the specific needs of the consumers by blending into their lifestyle effortlessly. For instance, in April 2024, Lion Corporation launched the latest brand, “OCH-TUNE” which offers toothpastes, toothbrushes, and mouthwashes in two different ranges, FAST and SLOW. FAST products have been developed for consumers who prefer working quickly, and get a refreshing feeling and efficiency. While the SLOW products have been developed for the consumers who prefer products which thoroughly and slowly clean the mouth.