India Pet Market Assessment, Pet Product Market [By Pet Type (Dog, Cat, Bird, Fish, Tortoise, Others), By Pet Ownership Type (Gen Z, Millennial, Gen X, Baby Boomer, Builder), By Product Type (Food, Apparel & Accessories, Health & Wellness, Others), By Poi

India Pet Market Assessment, Pet Product Market [By Pet Type (Dog, Cat, Bird, Fish, Tortoise, Others), By Pet Ownership Type (Gen Z, Millennial, Gen X, Baby Boomer, Builder), By Product Type (Food, Apparel & Accessories, Health & Wellness, Others), By Point of Sale (E-Commerce-Mobile Device, Web/Laptop/PC; Pet Shops; Supermarkets/Hypermarkets; Specialty/Brand Stores; Others)] Pet Service Market [By Service Type (Grooming, Health & Wellness, Training, Entertainment, Boarding & Walking, Others), By Point of Sale (Online; Offline-Pet Cafes, Veterinary Clinics, Training and Grooming Centres, Others)], By Region, Opportunities, and Forecast, 2017-2031F

The India Pet Market, in terms of pet products and services, has experienced an escalation in recent years and reached a value of USD 9.95 billion in FY2023. The market is showing signs of growth owing to the increase in the number of pets and pet owners' incomes. Pet care means something different to every pet parent, but at its core, it covers pets’ health, apparel & accessories, grooming, training, and nutritious food, and entertainment.

The market is anticipated to witness a CAGR of 5.65% during the forecast period and is estimated to reach USD 14.62 billion by FY2031 on account of rising elementary family set-ups, pet humanization, change in perceptions towards pet ownership, double-income households, urbanization, and increasing awareness of pet food & management. Furthermore, India pet market is driven by human health and emotional benefits. Pet companionship reduces anxiety, stress, and depression, and even improves cardiovascular health. Quality exercising with pets not only boosts dopamine and serotonin but lowers triglyceride and cholesterol levels. Pet owners get to socialize with new people in pet stores, training classes, and medical places, therefore pets are considered as a social lubricant for their owners.

Pet Humanization Has Resulted in Pet Premiumization

The concept of treating pets as a human is called pet humanization. Growing focus on sustainable products, organic food, and naturally sourced ingredients boosts pet industry revenue, and for that reason pet parents seek higher quality goods and luxurious accessories. Product marketers are sharpening their emphasis on their portfolios to meet customized pet owners’ demands like customized beds, grooming products, chic leashes, and collards. New profitable segments have been discovered because of the most recent insights and projections. Additionally, food players focus is to build premium-level, human-grade, organic, hypoallergenic, and holistic pet food for their customers.

Burgeoning Opportunities in India Pet Market

The robust growth of the pet market provides a lot of employment opportunities along with increasing the country's revenue with many entrepreneurs opting to join the recession-free pet industry. Numerous start-ups in pet healthcare, specialty pet food, pet insurance, and related fields are competing for pet parents' attention with their unique products and service offerings. For instance, Heads up for Tails (Delhi), Licks and Crunch (Indore), Captain Zack (Mumbai), Dogsee Chew (Bengaluru), etc are some budding startups with the mission to create a personalized journey for pets in different segments.

Impact of COVID-19 on India Pet Market

COVID-19 has negatively impacted many industries, but the Pet industry is an exception. People were experiencing stress and anxiety at the time of the pandemic, due to which there was a rise in demand for pets and increased adoption rates. Restrictions in mobility and remote working trends have increased the demand for pets. Due to the outbreak, many related industries such as pet food market witnessed significant growth owing to the transition towards packaged food products. Moreover, during these times, empathy level of people towards pet increased and this trend seem to continue.

Key Players Landscape and Outlook

International pet care brands are currently making a substantial breakthrough in the Indian Market due to the western market becoming saturated, thereby, creating a significant scope and commercial potential for the Indian market. For instance, in early 2022, Purina Petcare India Pvt. Ltd. (now acquired by Nestle India Limited) has recently started selling wet cat food under the Fancy Feast brand. Since 2017, the company has been focusing on marketing and sales of only dry food for pets under internationally renowned brands like Purina Supercoat, Purina Pro Plan, and Purina Friskies. Similarly, Kolkata-based Emami Limited has acquired 30% stakes in Cannin Lupus Services India, the owner of The Fur Ball Story brand in July 2022. The aim is to provide a natural ayurvedic range of solutions for pets, particularly dogs.

The market for pet food in India is led by Mars International India Private Limited followed by Royal Canin India. Pedigree Petfoods, Whiskas, IAMs are famous subsidiary brands of Mars Petcare Inc.