India Dairy Market Assessment, By Product Type [Liquid Milk, Dry Milk, Ghee/Clarified Butter, Butter, Cheese, Yogurt, Ice Cream, Others], By End-User Industry [Households, Hotels/Restaurants/Cafes, Offices, Educational Institutions/Hostels, Others], By Ma

India Dairy Market Assessment, By Product Type [Liquid Milk, Dry Milk, Ghee/Clarified Butter, Butter, Cheese, Yogurt, Ice Cream, Others], By End-User Industry [Households, Hotels/Restaurants/Cafes, Offices, Educational Institutions/Hostels, Others], By Market Type [Organized, Unorganized], By Distribution Channel [E-Commerce, Supermarkets/Hypermarkets, Brand Stores (E.g., Mother Dairy Outlets, etc.), Convenience/Departmental Stores, Others], By Area [Rural, Urban], By Region, Opportunities, and Forecast, FY2017-FY2031F

India Dairy Market was valued at USD 199.61 billion in FY2023 and is anticipated to reach to USD 489.62 billion by the year end FY2031 growing at a CAGR of 13.68% during the forecast period FY2024-FY2031. The rise in diet consciousness among generation Z and millennials, has led to an increased preference of high-protein diets that tends to boost sales of dairy products such as cheese and yogurt. Also, the trend of door-step deliveries, e-commerce, and many new-age advancements have propelled the much-anticipated growth of the dairy market in India.

The dairy market has a varied range of products such as milk and many value-added products like butter, ghee (clarified butter), paneer, khoa, curd, and skim milk powder and modern dairy products with additional value, such as ice cream, cheese, yoghurt, and whey. Regardless of region, milk consumption is a routine part of the diet in India because of its healthy nutrient contents like calcium, proteins, phosphorus, and vitamins. More than 80 million farmers are directly supported by the industry and contributes 5% to the national economy.

Technological Transformation

The Indian dairy business has seen considerable growth in the last few years owing to the new-age technology-driven solutions. Such solutions are helping in transformation of dairy market with the introduction of health tracking devices for cattle, robotic milking machine, e-commerce marketplaces and Biotechnology. Among this, biotechnology is the young and growing technology of all.

Consumers are highly becoming health-conscious and informed about the process involved in preparation of what they consume. Product traceability is another way that helps consumer know about the process pf collection, packaging, shipped and sorting of the milk or other dairy products that they consume, by using a QR code.

Expansion in Demand for Specialty Dairy Products

The dairy business in India has been exclusively focused on milk from cows and buffaloes and milk-based products for many years. This established tradition has turned over in the last few years by rise in internet usage and increased consumer awareness. Consumers today are extensively moving toward better, healthier options like camel or goat milk. Consumers are becoming more interested in specialty dairy goods like goat milk ghee and flavour-infused camel milk powder.

Government Schemes

For the growth of the milk industry in India, the government has launched several schemes and programmes. Some of them are designed to increase opportunities in India's dairy industry such as NPDD aiming to boost systematic milk production and improve the quality of milk products and milk. The Rastriya Gokul Mission and Dairy Entrepreneurship Development Scheme (DEDS) are few among many other schemes launched by the Indian government.

Impact of COVID-19 on India Dairy Market

The dairy business encountered challenges in the early period of the COVID-19 pandemic, painting a changed market outlook in terms of demand and supply. Early on, there was a rapid transition in supply from small-scale dairy farmers to huge co-operatives, which led to this supply demand imbalance. Many producers and cooperatives had to forcibly exit the marketplace due to unavailability or affordability of the facility requirements.

Additionally, Covid-19 has revolutionised the purchasing pattern of the consumers moving more towards online purchases due to enforced policies of lockdown and no-touch point sales. Several dairy players recognise that food safety has fuelled a growing preference among consumers for packaged and branded goods.

Impact of Russia-Ukraine War on India Dairy Market

The dairy market in India witnessed a diverse impact of the prolonged war between Russia and Ukraine directly impacting the shipments of raw materials to manufacture the animal feed, as a result Indian suppliers surging the costs of the final goods sold leading to a change in the dairy market landscape.

Key Player Landscape and Outlook

Dairy market in India is more regional rather than being a national one with a highly fragmented supply. The market is characterised by the presence of a few significant small- to medium-sized local firms in addition to the major players.