Identity Security Posture Management (ISPM) Market Assessment, By Component [Software, Services], By Deployment Mode [On-premises, Cloud-based], By Company Size [Large Enterprises, Small and Medium Enterprises], By End-user [Banking, Financial Services an

Identity Security Posture Management (ISPM) Market Assessment, By Component [Software, Services], By Deployment Mode [On-premises, Cloud-based], By Company Size [Large Enterprises, Small and Medium Enterprises], By End-user [Banking, Financial Services and Insurance, Retail and E-commerce, IT and Telecom, Government and Defense, Energy and Utilities, Healthcare, Education, Others], By Region, Opportunities and Forecast, 2017-2031F

Global identity security posture management (ISPM) market is projected to witness a CAGR of 19.50% during the forecast period 2024-2031, growing from USD 11.50 billion in 2023 to USD 47.82 billion in 2031. The market is growing fast as enterprises are dealing with increasing cyber threats. As per the Identity Defined Security Alliance (IDSA) report, 84% of those in control for identity experienced incidents that impacted their operations reality from last year, up from 68% the previous year. The surge in these cyberthreats illustrates the new imperative surrounding robust identity security.

93% of owners believe that quality security improvements could help offset these effects. In addition, 99% of all respondents reported being worried about new privacy laws which may impact identity security. The identity security posture management (ISPM) market has significant momentum on its side as organizations race to protect digital identities, with 52% of businesses set to invest more in security during the forecasted period.

For instance, in June 2023, BeyondTrust Corporation expanded its identity security insights to a new EU cloud region, enhancing data residency options for EMEA organizations. This move supports General Data Protection Regulation (GDPR) compliance and local data regulations, bolstering identity security with AI/ML analysis.

Adoption of Zero-Trust Security Models Drive ISPM Market Growth

Zero Trust security models mainly drive the global identity security posture management (ISPM) market. According to Okta, Inc.’s State of Zero Trust report, over 71% of financial services and nearly 70% of software companies are deployed Zero Trust initiatives. While the health care sector has decreased active programs from 47% to just under half, plans a 38% implementation within six-to-12 months. The focus on Multi-Factor Authentication and API security highlights the increasing importance of identity security posture management (ISPM) in strengthening digital ID protection as 80% of organizations expanded their Zero Trust budget for 2023.

For instance, in May 2024, CyberArk Software Ltd. unveiled new updates to its Identity Security Platform at CyberArk IMPACT 24. These enhancements, powered by AI and Identity Threat Detection and Response (ITDR) aims to boost security, efficiency, and user experience for all types of users.

Remote Work and Bring Your Own Device (BYOD) to Fuel Market Growth

There is a tremendous expansion taking place in the ISPM market worldwide as cyber threats escalate to new heights across borders with the increasingly prevalent rise of remote work and Bring Your Own Device (BYOD) policies. Multipurpose malware targets 31% of organizations in North America and South America, dropping to 32% across EMEA according to Check Point Software Technologies Ltd.’s report. Further, digital identities have taken center stage as more users are becoming dependent on personal devices. This change has driven an increased emphasis on multi-factor authentication and continuous monitoring, other key elements of Intelligent Security Posture Management (ISPM) to implement a very strong defense against infostealers and ransomware and other malware types that threaten remote work environments.

For instance, in March 2024, CyberArk Software Ltd. introduced CyberArk Secure Browser, the first identity-centric secure browser, enhancing security and privacy. It offers seamless access to on-premises and SaaS applications, giving security teams better control and governance.

Government Initiatives Acting as a Catalyst

Increasing number of government initiatives all over the globe is fueling identity security posture management (ISPM) market growth. The IT Security Act 2.0 improves the security standards of IT systems due to increasing cyber risks in Germany. Japan's updated National Cybersecurity Strategy hints at information warfare and active cyber defense, which is likely to drive the importance of strong identity management. The 2021 Executive Order (EO) on improving the Nation's Cybersecurity in the United States mandates Zero Trust Architecture and Multi-Factor Authentication. These regulations, alongside stringent penalties for non-compliance, propel businesses to adopt advanced identity security measures, ensuring comprehensive protection against evolving cyber threats and fostering market growth.

For instance, in July 2023, the Zero Trust Principles and Guidance for Identity and Access Management (IAM), emphasizes using risk-based access and diverse identity signals to enhance cybersecurity. This framework advocates for a technology-agnostic approach, improving risk-based decisions and reducing reliance on single access control methods.

BFSI Sector Leading in Identity Security Posture Management (ISPM) Market

The banking, financial services and insurance (BFSI) sector leads as businesses elevate their identity security posture management due to the proliferation of advanced cyber threats. The sector is focusing on cybersecurity controls due to 54% of scam surge and voice scams by almost double (200%) from 2023. It includes improvements to customer authentication, cross-border transfer limit confirmation, and new session management controls. The proactivity of regional efforts like those by the Hong Kong Monetary Authority is one such example in safeguarding against digital fraud. BFSI sector will continue to lead, and set the standard for identity protection across industries, establishing a new norm by 2024.

North America Dominates Identity Security Posture Management (ISPM) Market Share

North America continues to dominate the identity security posture management market as it is a data-sensitive region with strict regulatory mandates, driven by growing investment in technology highlighting an underlying policy focusing on mitigating threats. Australia's emphasis on Zero Trust architecture and multi-factor authentication driven by efforts such as the United States Executive Order 14028 is testament to the region ensuring it remains a secure way for identity. Sizable investments in AI/ML and automation technologies additionally advance ISPM adoption, establishing North America as a definite leader addressing increased digital identity security from improved cyber threats worldwide. The region's firm stance provides widest reaching identity protection safeguards above other global markets.

For instance, in July 2024, Okta introduced identity security posture management, a new tool designed to help organizations tackle identity risks and improved security. It offers real-time risk assessment and actionable insights to manage identity threats across cloud and SaaS platforms.

Future Market Scenario (2024 – 2031F)

The ISPM organizations will continue to streamline their process and progress throughout the next 12 months as stricter data protection regulations come into force worldwide, resulting in further fines for businesses that fail to comply.

AI and machine learning arrangements for group network settings are expected to permit proactive investigation and auto probability identification that supports security stuff.

ISPM solutions will expand to implement end-to-end identity verification, and continuous monitoring for Zero Trust.

Passwordless technologies, such as biometrics and security keys, will gain traction, reducing reliance on traditional passwords and improving security.

Key Players Landscape and Outlook

The global identity security posture management market key players leading the charge have launched advanced models that are able to self-detect errors and make corrections. IBM Corp. and Oracle Corporation maintain some of the hardest competition from long standing analytics subsidiaries. Moody's Analytics, Inc. is a financial analytics unit and AWS provides scalable cloud services contributing to the market.

In April 2024, BeyondTrust Corporation has acquired ENTITLE I.O LTD, enhancing its Privilege Identity Security platform with advanced just-in-time access and identity governance across cloud and hybrid environments, addressing modern Privileged Access Management (PAM) and Cloud Infrastructure Entitlement Management (CIEM) challenges.