Global Water Heater Market Assessment, By Storage [Tank Storage, Tankless, Hybrid/Heat Pump], By Power Source [Electric, Solar, Gas, Others], By Capacity [Less Than 50 Litres, 50 Litres to 150 Litres, 150 Litres to 300 Litres, More than 300 Litres], By En

Global Water Heater Market Assessment, By Storage [Tank Storage, Tankless, Hybrid/Heat Pump], By Power Source [Electric, Solar, Gas, Others], By Capacity [Less Than 50 Litres, 50 Litres to 150 Litres, 150 Litres to 300 Litres, More than 300 Litres], By End-user [Domestic/Residential; Commercial-Hotels and Restaurants, Hospital and Clinics, Hostels, Dormitories & Guest Houses, Salon and Spa Services, Health Clubs and Sports Complex, Others; Industrial], By Sales Channel [Online; Offline-Multi-Brand Stores, Brand Stores/ Kiosks, Others], By Distribution Channel [Original Equipment Manufacturers (OEMs), Distributors and Dealers, Wholesalers and Retailers], By Region, Opportunities and Forecast, 2016-2030F



The global market for water heaters is significantly growing and evolving owing to the rising demand for hot water for residential applications such as bathing, washing, and cooking. In addition to residential water heaters, the need for hot water in sectors including hospitality, healthcare, and food service is driving market expansion for commercial water heaters. Global Water Heater Market size was valued at USD 25.29 billion in 2022 which is expected to reach USD 35.92 billion in 2030. Additionally, the market is expected to grow at a CAGR of 4.48% for the forecast period between 2023 and 2030 due to factors including rising need for energy-efficient water heaters and emerging advanced technologies that have benefitted the expansion of the water heater market on a global level.

Furthermore, an increase in the number of residences, hotels, hospitals, and other buildings, as well as population growth and better infrastructure in rural regions, are some of the reasons that are fueling the growth of the worldwide water heater market. Also, in order to cut down on energy use and carbon emissions, several nations have enacted energy efficiency requirements and guidelines for equipment, including water heaters. Regions with a strong emphasis on energy efficiency and sustainability, such as Scandinavia, Germany, and certain states in the U.S. like California, have witnessed a growing demand for high-efficiency water heaters. Consumers in these areas prioritize eco-friendly options and often seek out water heaters that meet stringent energy efficiency standards, such as Energy Star certification. However, the expansion of the worldwide water heater market is anticipated to be hampered by rising power prices, high operating expenses, and technical problems related to water heaters.

Integration of Smart and Advanced Technology

The global water heater market is expanding because of technical improvements which provide customers with more convenience, and energy-efficiency alternatives. The integration of smart technology in water heaters is gaining momentum. Manufacturers are incorporating features such as Wi-Fi connectivity, mobile app controls, and smart home integration into their water heater models. In the upcoming years, manufacturers are expected to continue to thrive if they make investments in R&D to enhance their products and integrate them with cutting-edge technology.

For instance, Noritz specializes in producing a range of high-quality yet affordable tankless water heaters that represent great value for money. The company focuses on providing efficient and effective products to its customers. Its latest models are also compatible with the Noritz Wi-Fi Adapter, which can send data readouts directly to the customer’s smartphone and is marketed as the only such device that can be mounted both indoors and outside.

Increased Application in Commercial Settings

The demand for water heaters in the commercial industry is predicted to rise exponentially due to increasing government expenditure on the development of tourism and healthcare facilities, which would in turn considerably boost the number of water heater installations. Increased consumption of hot water in hospitals, hotels, spas, salons, restaurants and laundry setups drives the market growth. Moreover, the market is also predicted to expand because of the growing popularity of tankless systems in commercial settings. The total number of hotels worldwide is more than 7,00,000 and growing even higher with new inventory plans by international hospitality groups including Accor, IHG and Marriott. In December 2022, Marriott International Inc. announced its plan to introduce 35 new luxury hotels across the globe in 2023. Saudi Arabia is planning to increase the number of cafes from 258 per million of population to 1000 cafes as part of its Vision 2030 program. Booming real estate sector in India where the developers are going providing fully furnished units and growing number of washrooms and restrooms in residential spaces are leading to a higher demand for water heaters.

Government Regulations

Government regulations often focus on energy efficiency, safety standards, and environmental considerations. Labels or certifications, such as the CE mark in Europe, indicate that the product meets specific criteria and can help consumers make informed purchasing decisions. Furthermore, In India, Energy Efficiency and Renewable Energy Management Centre of Delhi introduced a Rs 6,000 rebate on the purchase of solar water heaters (SWH) for domestic consumers. SWHs cost roughly Rs 18,000 but save money in the long term because they do not require power. Moreover, the United States Department of Energy (DOE) has established energy efficiency standards for different types of water heaters. These standards are aimed at promoting the use of more efficient water heating technologies and reducing energy consumption. For storage tank water heaters, the DOE has set Energy Factor (EF) standards.

Rising Popularity of Tankless Water Heaters

Tankless water heaters have gained traction due to their energy efficiency and continuous hot water supply. With cost savings, space-saving design, and longer lifespans, many people are opting for environmentally friendly units. The majority of tankless water heaters have a lifespan of more than 20 years. They also contain easily replaceable parts, which allow them to last for many more years. Storage water heaters, on the other hand, have a lifespan of 10-15 years. According to the U.S. Department of Energy, tankless water heaters can be up to 24-34% more energy-efficient than storage tank models, leading to lower utility bills and reduced environmental impact. Whereas, in developing countries such as India, tankless water heater penetration is currently quite low. Acceptance and uptake will rise when the accompanying advantages reach end users. Growth over the next year is expected to be spectacular (51.7%), owing to low penetration and huge market size.

Increasing Demand for Solar Water Heaters in Sunbelt Regions

Sunbelt regions with ample sunshine, such as Southern U.S. states, parts of Europe, and Australia, have seen a rise in the adoption of solar water heaters. These systems utilize solar thermal collectors to harness solar energy for heating water. The availability of abundant sunlight makes solar water heaters a viable and eco-friendly option in these regions. Many companies offer solar water heaters to sunbelt regions. Rheem is a global manufacturer that offers a wide range of solar water heaters. Their products include both solar thermal collectors and complete solar water heating systems. Rheem provides solutions for residential, commercial, and industrial applications in various countries.

Impact of COVID-19

The COVID-19 outbreak had a conflicting effect on the global water heater market. The market was positively impacted by the rising demand for residential water heaters as per the stay-at-home orders and remote work. Moreover, the growth of water heaters is influenced by increased usage of water for showering and cleaning to prevent the spread of the virus. On the other hand, market expansion has been limited due to supply chain disruptions and diminished production capacity. Supply chain of main components used in manufacturing of water heaters like stainless steel and other casing components took an impact due to lockdown restriction which impacted overall market development.

Furthermore, reduced demand from the commercial sector as many commercial setups including hotels, restaurants, and offices were either closed or were operating at reduced capacity. Hence, Covid-19 had a considerable impact on Global Water Heater Market, nevertheless the market showed dramatic recovery as restrictions were lifted during the fall of 2020.

Impact of Russia-Ukraine War

The conflict between Russia and Ukraine has a variety of effects on the global water heater market. Russia provides a significant amount of the raw materials which is required to make water heaters, including steel and copper. Interruptions in the flow of these supplies from Russia to other nations have resulted in a scarcity of such raw resources and a rise in their cost, thereby limiting the supply and market expansion of water heaters.

Key Players Landscape and Outlook

Water heater manufacturers across globe are continuously involved in research and development to improve their products and integrate with new technologies like Internet of Things(IoT) to sustain growth and market expansion. For instance, Rheem, a leading manufacturer of water heaters, introduced a line of smart water heaters integrated with their EcoNet technology. These water heaters allow users to remotely control and monitor their devices through a mobile app, providing features such as temperature adjustment, energy monitoring, and leak detection. Similarly, A. O. Smith, a water heating and water treatment industry pioneer, announces the addition of the Voltex AL (anti-leak) hybrid electric heat pump water heater to its home product line. The model tops the water heating market in efficiency, with the 66-gallon unit having the greatest overall Uniform Energy Factor (UEF) of 4.02 and the 50-gallon unit having the highest UEF of 3.8. It's also available in an 80-gallon version. Utilization of pump technology to extract heat from the air and transfer it to the water, making them highly energy efficient.

Market Xcel’s reports answer the following questions:

What is the current and future market size of the product/service in question globally or specific to different countries?

How are the markets divided into different product/service segments and the market size and growth of each segment?

What is the market potential of different product segments and their investment case?

How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

What is the business environment and regulatory landscape specific to the product/service?


1. Research Methodology
2. Project Scope & Definitions
3. Impact of COVID-19
4. Impact of Russia-Ukraine War
5. Executive Summary
6. Voice of Customer
6.1. Demographics (Geography, Income, etc.)
6.2. Product and Market Intelligence
6.3. Factors Considered in Purchase Decision
6.3.1. Costs Involved
6.3.2. Purpose of Application
6.3.3. Product Specifications
6.3.4. Energy Efficiency
6.3.5. Lifespan
6.3.6. After-Sales Services & Maintenance
6.3.7. Reviews and Recommendations
6.4. Purchase Behaviour Analysis
6.4.1. Medium of Purchase
6.4.2. Existing/Intended Purchase
6.5. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption
7. Global Water Heater Market Outlook, 2016-2030F
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. By Storage
7.2.1. Tank Storage
7.2.2. Tankless
7.2.3. Hybrid/Heat Pump
7.3. By Power Source
7.3.1. Electric
7.3.2. Solar
7.3.3. Gas
7.3.4. Others
7.4. By Capacity
7.4.1. Less Than 50 Litres
7.4.2. 50 Litres to 150 Litres
7.4.3. 150 Litres to 300 Litres
7.4.4. More than 300 Litres
7.5. By End-user
7.5.1. Domestic/ Residential
7.5.2. Commercial
7.5.2.1. Hotels and Restaurants
7.5.2.2. Hospital and Clinics
7.5.2.3. Hostels, Dormitories & Guest Houses
7.5.2.4. Salon and Spa Services
7.5.2.5. Health Clubs and Sports Complex
7.5.2.6. Others
7.5.3. Industrial
7.6. By Sales Channel
7.6.1. Online
7.6.2. Offline
7.6.2.1. Multi-Brand Stores
7.6.2.2. Brand Stores/ Kiosks
7.6.2.3. Others
7.7. By Distribution Channel
7.7.1. Original Equipment Manufacturers (OEMs)
7.7.2. Distributors and Dealers
7.7.3. Wholesalers and Retailers
7.8. By Region
7.8.1. North America
7.8.2. Europe
7.8.3. South America
7.8.4. Asia-Pacific
7.8.5. Middle East and Africa
7.9. By Company Market Share (%), 2022
8. Global Water Heater Market Outlook, By Region, 2016-2030F
8.1. North America*
8.1.1. By Storage
8.1.1.1. Tank Storage
8.1.1.2. Tankless
8.1.1.3. Hybrid/Heat Pump
8.1.2. By Power Source
8.1.2.1. Electric
8.1.2.2. Solar
8.1.2.3. Gas
8.1.2.4. Others
8.1.3. By Capacity
8.1.3.1. Less Than 50 Litres
8.1.3.2. 50 Litres to 150 Litres
8.1.3.3. 150 Litres to 300 Litres
8.1.3.4. More than 300 Litres
8.1.4. By End-user
8.1.4.1. Domestic/ Residential
8.1.4.2. Commercial
8.1.4.2.1. Hotels and Restaurants
8.1.4.2.2. Hospital and Clinics
8.1.4.2.3. Hostels, Dormitories & Guest Houses
8.1.4.2.4. Salon and Spa Services
8.1.4.2.5. Health Clubs and Sports Complex
8.1.4.2.6. Others
8.1.4.3. Industrial
8.1.5. By Sales Channel
8.1.5.1. Online
8.1.5.2. Offline
8.1.5.2.1. Multi-Brand Stores
8.1.5.2.2. Brand Stores/ Kiosks
8.1.5.2.3. Others
8.1.6. By Distribution Channel
8.1.6.1. Original Equipment Manufacturers (OEMs)
8.1.6.2. Distributors and Dealers
8.1.6.3. Wholesalers and Retailers
8.1.7. United States*
8.1.7.1. By Storage
8.1.7.1.1. Tank Storage
8.1.7.1.2. Tankless
8.1.7.1.3. Hybrid/Heat Pump
8.1.7.2. By Power Source
8.1.7.2.1. Electric
8.1.7.2.2. Solar
8.1.7.2.3. Gas
8.1.7.2.4. Others
8.1.7.3. By Capacity
8.1.7.3.1. Less Than 50 Litres
8.1.7.3.2. 50 Litres to 150 Litres
8.1.7.3.3. 150 Litres to 300 Litres
8.1.7.3.4. More than 300 Litres
8.1.7.4. By End-user
8.1.7.4.1. Domestic/ Residential
8.1.7.4.2. Commercial
8.1.7.4.2.1. Hotels and Restaurants
8.1.7.4.2.2. Hospital and Clinics
8.1.7.4.2.3. Hostels, Dormitories & Guest Houses
8.1.7.4.2.4. Salon and Spa Services
8.1.7.4.2.5. Health Clubs and Sports Complex
8.1.7.4.2.6. Others
8.1.7.4.3. Industrial
8.1.7.5. By Sales Channel
8.1.7.5.1. Online
8.1.7.5.2. Offline
8.1.7.5.2.1. Multi-Brand Stores
8.1.7.5.2.2. Brand Stores/ Kiosks
8.1.7.5.2.3. Others
8.1.7.6. By Distribution Channel
8.1.7.6.1. Original Equipment Manufacturers (OEMs)
8.1.7.6.2. Distributors and Dealers
8.1.7.6.3. Wholesalers and Retailers
8.1.8. Canada
8.1.9. Mexico
*All segments will be provided for all regions and countries covered
8.2. Europe
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. United Kingdom
8.2.5. Russia
8.2.6. Netherlands
8.2.7. Spain
8.2.8. Turkey
8.2.9. Poland
8.3. South America
8.3.1. Brazil
8.3.2. Argentina
8.4. Asia-Pacific
8.4.1. India
8.4.2. China
8.4.3. Japan
8.4.4. Australia
8.4.5. Vietnam
8.4.6. South Korea
8.4.7. Indonesia
8.4.8. Philippines
8.5. Middle East & Africa
8.5.1. Saudi Arabia
8.5.2. UAE
8.5.3. South Africa
9. Market Mapping, 2022
9.1. By Storage
9.2. By Power Source
9.3. By Capacity
9.4. By End-user
9.5. By Sales Channel
9.6. By Distribution Channel
9.7. By Region
10. Macro Environment and Industry Structure
10.1. Supply Demand Analysis
10.2. Import Export Analysis – Volume and Value
10.3. Supply/Value Chain Analysis
10.4. PESTEL Analysis
10.4.1. Political Factors
10.4.2. Economic System
10.4.3. Social Implications
10.4.4. Technological Advancements
10.4.5. Environmental Impacts
10.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
10.5. Porter’s Five Forces Analysis
10.5.1. Supplier Power
10.5.2. Buyer Power
10.5.3. Substitution Threat
10.5.4. Threat from New Entrant
10.5.5. Competitive Rivalry
11. Market Dynamics
11.1. Growth Drivers
11.2. Growth Inhibitors (Challenges, Restraints)
12. Key Players Landscape
12.1. Competition Matrix of Top Five Market Leaders
12.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
12.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
12.4. SWOT Analysis (For Five Market Players)
12.5. Patent Analysis (If Applicable)
13. Pricing Analysis
14. Case Studies
15. Key Players Outlook
15.1. A. O. Smith Corporation
15.1.1. Company Details
15.1.2. Key Management Personnel
15.1.3. Products & Services
15.1.4. Financials (As reported)
15.1.5. Key Market Focus & Geographical Presence
15.1.6. Recent Developments
15.2. Rinnai Corporation
15.3. Toshiba Corporation
15.4. Rheem Manufacturing Company
15.5. Havells India Limited
15.6. Midea Group
15.7. Ferroli S.p.A.
15.8. The Jaquar Group
15.9. Stiebel Eltron GmbH & Co.
15.10. Noritz Corporation
15.11. Ariston Holding NV
15.12. Saudi Ceramic Company
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
16. Strategic Recommendations
17. About Us & Disclaimer

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