Generators Market Assessment, By Type [Standby Generators, Portable Generators, Inverter Generators, Others], By Fuel Type [Diesel, Gas, Hybrid, Others], By Voltage [Below 250 kW, 250 kW to 500 kW, 501 kW to 750 kW, 750 kW to 1 MW and Above 1 MW], By End-

Generators Market Assessment, By Type [Standby Generators, Portable Generators, Inverter Generators, Others], By Fuel Type [Diesel, Gas, Hybrid, Others], By Voltage [Below 250 kW, 250 kW to 500 kW, 501 kW to 750 kW, 750 kW to 1 MW and Above 1 MW], By End-user [Commercial, Industrial, Residential, Others], By Region, Opportunities and Forecast, 2017-2031F



Global generators market is projected to witness a CAGR of 5.49% during the forecast period 2024-2031, growing from USD 35.89 billion in 2023 to USD 55.04 billion in 2031. The several factors that boost demand for generators in the market are high demand for power grid instability and growing energy demand from industry and commercial sectors. Moreover, generators are a kind of solution which can supply steady energy to residential, commercial, and industrial sectors for different applications. As the world faces continuous issues in energy reliability and climate-related disruptions, the demand for generators will rise in the forecasted period.

Furthermore, the generator plays an essential role in the development of the economy. Sectors such as manufacturing, construction, and mining require continuous power for critical operations. Hence, generators are vital for preventing costly downtime and ensuring business continuity which drive the generator market size in coming years. Generators are used in different industries for backups which driving the demand for the industrial generators market trend in coming years.

Industrial and Commercial Growth to Boost Market Growth

In developing countries, the government and private sector are investing in different sectors such as manufacturing and construction. Large industries are heavily dependent on power to keep equipment, and systems operational without fail. Power outages may lead to production downtime leads to significant financial losses. For the continuous operations in industries and to lower the financial losses during power interruptions, generators are the best options for maintaining backup.

Developing countries are highly investing in the development for efficient power backup solutions for industrial applications. Large generators are frequently used to supply reliable power to commercial buildings, factories, and other infrastructure projects, which ensures continuous operations and development. Moreover, several commercial businesses, such as restaurants, retail outlets, and hotels, may result in significant revenue loss due to small power outages. Large power generators ensure business for continuing production operations during blackouts, which fosters the generator's market size.

For instance, in August 2023, Mitsubishi Heavy Industries Engine & Turbocharger, Ltd. decided to launch a new generator named MGS3100R with a capacity of 3,000 kVA class generator set for commercial and mission-critical facilities. This development helped the company to increase revenue and product portfolio.

Rise in Demand for Reliable Power Sources in Healthcare

Healthcare facilities, including hospitals, medical labs, and clinics, require continuous power to ensure efficient operations. Life-saving equipment such as ventilators, dialysis machines, heart monitors, and surgical equipment are fully dependent on electricity, which creates a high demand for generators in multispecialty hospitals. Generators are the best solution for providing a power backup facility to ensure the devices continue functioning during grid failures.

Frequent power fluctuations cause damage to sensitive medical equipment, vaccines, blood products, and other medicines which leads to high-cost repairs and replacements of affected equipment or products. Generators assist in preventing such issues by providing stable backup power and protecting the equipment and products during downtime. Furthermore, in several regions, power infrastructure is lacking, such as healthcare facilities that depend on generators to ensure continuous care. The need for generators in big facility areas is significant in maintaining reliable access to healthcare services.

In developing countries, the demand for healthcare services is on the rise, which leads to the need for reliable power backup. This results in a high demand for generators in healthcare applications.

For instance, in November 2023, Hitachi Energy launched a new emission-free generator for remote sites and hospital applications. The development will help the company to increase its revenue in the coming years.

Technological Advancements in Generator Design to Pave Market Demand

The upcoming innovations in manufacturing generators improve efficiency, sustainability, and convenience, so the demand for generators is rising among consumers and industries. Innovative technologies are creating generators that lower fuel consumption and increase productivity. Fuel-efficient generators are valuable for sectors such as construction and manufacturing, which have high energy demands.

The latest generator designs focus on portability and ease of use, allowing products to be more compact and lightweight without compromising power output. Increasing noise reduction technology has led to quieter generators, making products more acceptable for home use, outdoor events, hospitals, and businesses. The advancement in generator features opens opportunities for expanding generator adoption in various sectors.

Recent developments related to hybrid generators that can operate on traditional fuel-based renewable energy sources, such as solar or wind power, are becoming more popular in the market. The rise of hybrid systems creates opportunities for the generator market, particularly in regions adopting renewable energy solutions.

Thus, technological advancements in generator design are creating numerous opportunities for growth in the generator market over the forecast years. For instance, in February 2023, Caterpillar Inc. company announced the launch of a new Cat XQ330 mobile diesel generator set. The solution is for standby and prime power applications which meet U.S. EPA Tier 4 Final emission standards.

Standby Generators to Dominate the Global Market Share

Presently, standby generators have a high adoption rate, which makes the segment dominate the global market share. Standby generators ensure essential services, such as lighting, refrigeration, and IT systems, aiding in continuing functioning during blackouts. For some businesses, the power factor is very critical to maintaining operations, working to prevent revenue loss, and avoiding damage to equipment. Moreover, the newly developed standby generators are being designed according to new laws to meet stricter environmental regulations, including lower emissions and better fuel efficiency, driving the growth of the generators market.

In most countries, policy support facilitates standby generators, thereby making the product economically feasible for homeowners and businesses. Thus, several beneficial aspects of standby generators sustain their dominance in the generators market.

Asia-Pacific to Lead the Generators Market Share

Asia-Pacific dominated the share of the global generators market, owing to countries that are largely investing in reliable energy sectors, driving the market in the region. Several countries in the region face power supply issues due to aging infrastructure and inadequate energy production. India, China, Japan, and Thailand are focusing on the manufacturing sector and electrification, which fosters the demand for generators in the region. Additionally, the rise in investments related to infrastructure is expected to be a major factor for market growth during the forecast period. Governments across the region are investing heavily in infrastructure development, including smart cities, industrial parks, and energy projects, which require reliable power sources.

Future Market Scenario (2024 – 2031F)

Advanced generators are expected to be required for commercial applications, helping to shape the future of the generators market.

As environmental concerns push for more sustainable generator technological solutions, energy-efficient generators are expected to gain significance.

The hybrid systems generators is becoming more popular in the residential and commercial sectors which drive the market share for hybrid systems generators in coming years.

As industries and homeowners continue to seek cleaner, efficient, and reliable power solutions which drive the demand for generators in the forecast period.

Key Players Landscape and Outlook

Key players in the generators market are continually developing innovative technologies and working on improvements to meet evolving consumer demands, environmental regulations, and technological advancements. Manufacturers are concerned with supply chain resilience, energy efficiency, and environmental practices, defining the industry's future. Product launches, acquisition, agreement, collaborations, and developing technologies are projected to increase competition in the fast-paced market.

For instance, in April 2024, Cummins Inc. company has decided to launch two new models, C2750D6E and C3000D6EB, with power output of 2750kW and 3000kW, respectively. The products have been engineered specifically for applications such as data centers, healthcare facilities, and waste-water treatment plants.

In June 2024, DEUTZ Company decided to acquire Blue Star Power Systems, Inc. Blue Star Power Systems, Inc. produces generators and gensets in North Mankato, Minnesota, in the United States.


1. Project Scope and Definitions
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Product and Market Intelligence
4.2. Brand Awareness
4.3. Factors Considered in Purchase Decisions
4.3.1. Features and Other Value-Added Service
4.3.2. Efficiency and Output
4.3.3. Power Rating
4.3.4. Fuel Type
4.3.5. Price
4.3.6. After-Sales Support
5. Global Generators Market Outlook, 2017-2031F
5.1. Market Size Analysis & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share Analysis & Forecast
5.2.1. By Type
5.2.1.1. Standby Generators
5.2.1.2. Portable Generators
5.2.1.3. Inverter Generators
5.2.1.4. Others
5.2.2. By Fuel Type
5.2.2.1. Diesel
5.2.2.2. Gas
5.2.2.3. Hybrid
5.2.2.4. Others
5.2.3. By Voltage
5.2.3.1. Below 250 kW
5.2.3.2. 250 kW to 500 kW
5.2.3.3. 501 kW to 750 kW
5.2.3.4. 750 kW to 1 MW
5.2.3.5. Above 1 MW
5.2.4. By End-user
5.2.4.1. Commercial
5.2.4.2. Industrial
5.2.4.3. Residential
5.2.4.4. Others
5.2.5. By Region
5.2.5.1. North America
5.2.5.2. Europe
5.2.5.3. Asia-Pacific
5.2.5.4. South America
5.2.5.5. Middle East and Africa
5.2.6. By Company Market Share Analysis (Top 5 Companies and Others – By Value, 2023)
5.3. Market Map Analysis, 2023
5.3.1. By Type
5.3.2. By Fuel Type
5.3.3. By Voltage
5.3.4. By End-user
5.3.5. By Region
6. North America Generators Market Outlook, 2017-2031F*
6.1. Market Size Analysis & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share Analysis & Forecast
6.2.1. By Type
6.2.1.1. Standby Generators
6.2.1.2. Portable Generators
6.2.1.3. Inverter Generators
6.2.1.4. Others
6.2.2. By Fuel Type
6.2.2.1. Diesel
6.2.2.2. Gas
6.2.2.3. Hybrid
6.2.2.4. Others
6.2.3. By Voltage
6.2.3.1. Below 250 kW
6.2.3.2. 250 kW to 500 kW
6.2.3.3. 501 kW to 750 kW
6.2.3.4. 750 kW to 1 MW
6.2.3.5. Above 1 MW
6.2.4. By End-user
6.2.4.1. Commercial
6.2.4.2. Industrial
6.2.4.3. Residential
6.2.4.4. Others
6.2.5. By Country Share
6.2.5.1. United States
6.2.5.2. Canada
6.2.5.3. Mexico
6.3. Country Market Assessment
6.3.1. United States Generators Market Outlook, 2017-2031F*
6.3.1.1. Market Size Analysis & Forecast
6.3.1.1.1. By Value
6.3.1.1.2. By Volume
6.3.1.2. Market Share Analysis & Forecast
6.3.1.2.1. By Type
6.3.1.2.1.1. Standby Generators
6.3.1.2.1.2. Portable Generators
6.3.1.2.1.3. Inverter Generators
6.3.1.2.1.4. Others
6.3.1.2.2. By Fuel Type
6.3.1.2.2.1. Diesel
6.3.1.2.2.2. Gas
6.3.1.2.2.3. Hybrid
6.3.1.2.2.4. Others
6.3.1.2.3. By Voltage
6.3.1.2.3.1. Below 250 kW
6.3.1.2.3.2. 250 kW to 500 kW
6.3.1.2.3.3. 501 kW to 750 kW
6.3.1.2.3.4. 750 kW to 1 MW
6.3.1.2.3.5. Above 1 MW
6.3.1.2.4. By End-user
6.3.1.2.4.1. Commercial
6.3.1.2.4.2. Industrial
6.3.1.2.4.3. Residential
6.3.1.2.4.4. Others
6.3.2. Canada
6.3.3. Mexico
*All segments will be provided for all regions and countries covered
7. Europe Generators Market Outlook, 2017-2031F
7.1. Germany
7.2. France
7.3. Italy
7.4. United Kingdom
7.5. Russia
7.6. Spain
8. Asia-Pacific Generators Market Outlook, 2017-2031F
8.1. India
8.2. China
8.3. Japan
8.4. Australia
8.5. Vietnam
8.6. South Korea
8.7. Indonesia
9. South America Generators Market Outlook, 2017-2031F
9.1. Brazil
9.2. Argentina
10. Middle East and Africa Generators Market Outlook, 2017-2031F
10.1. Saudi Arabia
10.2. UAE
10.3. South Africa
11. Porter’s Five Forces Analysis
12. PESTLE Analysis
13. Pricing Analysis
14. Market Dynamics
14.1. Market Drivers
14.2. Market Challenges
15. Market Trends and Developments
16. Case Studies
17. Competitive Landscape
17.1. Competition Matrix of Top 5 Market Leaders
17.2. SWOT Analysis for Top 5 Players
17.3. Key Players Landscape for Top 10 Market Players
17.3.1. Cummins Inc.
17.3.1.1. Company Details
17.3.1.2. Key Management Personnel
17.3.1.3. Products and Services
17.3.1.4. Financials (As Reported)
17.3.1.5. Key Market Focus and Geographical Presence
17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
17.3.2. GE Vernova Inc.
17.3.3. Caterpillar Inc.
17.3.4. Rehlko (Kohler Energy)
17.3.5. AKSA POWER GENERATION
17.3.6. Generac Power Systems, Inc.
17.3.7. ABB Ltd.
17.3.8. Mitsubishi Electric Corporation
17.3.9. Atlas Copco UK
17.3.10. Briggs & Stratton, LLC
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
18. Strategic Recommendations
19. About Us and Disclaimer

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