Electric Whisks Market Assessment, By Product Type [Handheld Whisks, Stand Whisks], By Power Source [Corded Electric Whisks, Cordless Electric Whisks], By Power Rating [Low Power, Medium Power, High Power], By End-user [Residential, Commercial], By Price

Electric Whisks Market Assessment, By Product Type [Handheld Whisks, Stand Whisks], By Power Source [Corded Electric Whisks, Cordless Electric Whisks], By Power Rating [Low Power, Medium Power, High Power], By End-user [Residential, Commercial], By Price Range [Mass Segment, Premium Segment], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2017-2031F

Global electric whisks market is projected to witness a CAGR of 7.34% during the forecast period 2024-2031, growing from USD 1008 million in 2023 to USD 1776.45 million in 2031. Factors such as consumers’ preference for quick and efficient kitchen appliances which significantly reduces the time for whisking and mixing, innovations in electric whisk such as ergonomic designs, multiple speed settings, and rechargeable batteries is driving the market growth. For instance, in February 2024, Varimixer introduced the ERGO series of mixers which are designed to revolutionize large-scale mixing in commercial bakeries and kitchens. Commercial whisks provide efficiency and comfort with the ability to program up to 24 multistep recipes. Manufacturers are introducing aesthetic appeal and functional designs in electric whisks which appeal to the consumers as they are compact in sized, sleek designs, and variety of colors.

Consumers prefer electric whisks as they provide consistent and uniform mixing, which ensures better texture and quality in the baking recipes. This is crucial for baking and cooking as it requires precise and accurate mixing. Moreover, it offers versatility in different culinary tasks such as beating eggs, whipping cream, and mixing batter. The multifunctionality makes them indispensable in modern kitchens.

According to the Federation of Bakers Ltd. report of March 2023, the United Kingdom Bakery Market is worth USD 4.02 billion with the dominance of large-scale bakers, contributing to 85% by volume. It gives rise to commercial and large-scale bakeries, creating the demand for commercial electric whiskers. Thus, the manufacturers of the electric whisks are developing and launching whiskers for large-scale mixing to ensure proper flow of production of baked goods.

People’s increasing interest in home baking has driven the demand for electric whisks. As a result, home bakers prefer high-quality kitchen appliances which makes their baking process quick and efficient. These emerging bakers demand the latest introduced innovative products as they experiment with new recipes and cooking methods to improve their cooking skills and the quality of products. An electric whisk minimizes a lot of personal physical efforts involved in whisking by hand. Manual whisking is tiring and might stress the wrist and arm muscles for a long time, which can present difficulty in whisking the mixture to its fullest, like in thick mixtures of bakers or large quantities, thus, driving the demand for electric whisks in the market.

Technological Advancements to Drive the Market Growth

The technological advancements taking place in the global electric whisks market are driving the growth. These advanced electric whisks incorporate features such as voice control which offers hands-free experience of mixing to the users. Upgraded modern whisks are empowered by powerful motors and advanced blade designs to ensure faster mixing, beating, and whisking. Due to the ever-growing consumer needs and desires to have quicker solutions, modern whisks have developed to perform much better in fast cooking and baking processes.

These technological inventions have paved the way for the development of many user-friendly features, which generally include several speed settings, easily controlled operations, and comfortable ergonomic designs. Therefore, these features make electric whisks more accessible and easier to use for many people, from novice cooks to professional chefs.

Advances in battery technology have introduced cordless electric whisks featuring long-lasting, rechargeable batteries. Cordless whisks are convenient, allowing a person to have more mobility and flexibility while whisking ingredients, without the need of a power outlet. It minimizes clutter but maximizes safety in the kitchen.

Some of the latest electric whisks models, feature mixing speeds and durations that are pre-set. More complex whisks feature digital displays together with digital setting programs. The integration of smart technology may add features such as timers and automatic shut-off, thereby making the process very simple with consistency to boot. For instance, in December 2022, Crate & Barrel announced the launch of its latest GE Profile Smart Mixer which is equipped with Auto Sense. The stand mixer incorporates cutting-edge technology to offer customers different features such as mixing, whipping, and emulsifying. The electric whisk contains automatic shut-off feature to avoid overmixing or undermixing.

Reduced Duration of Preparation of Recipes to Increase the Demand for Electric Whisks

Electric whisks are much faster than traditional whisks, ensuring consistent and uniform mixing of the ingredients. Such traits of the electric whisks reduce the total time needed to prepare recipes, especially being handy and useful for busy individuals and commercial kitchens, where food preparation needs to be fast and efficient.

Most electric whisks come with different speed settings which allow users to have control over the whisking speed, based on their ingredients what the recipe calls for. As fast electric whisks save lots of hours in the kitchen for users, compared to manual whisks, it provides quicker meal preparation. Electric whisks give both ease and functionality to the cooking and baking experience. They enable home cooks and professional chefs to have time for creativity and precision, rather than the labor of mixing.

The key players are introducing electric whisks which offer convenience to the consumers and makes the process of cooking simplified and quick. They are incorporating different technologies to enhance the usability of their products. For instance, in January 2022, Hamilton Beach Brands, Inc. launched Magnolia Bakery Hand Mixer. The hand mixer is perfect to whisk bakery items. It offers 5 different speeds due to its patented QuickBurst technology. Moreover, its Slow Smart Technology increases the mixing speed gradually, without creating any splatters.

Cordless Electric Whisk to Gain Prevalence in the Market

Consumer prefer cordless electric whisks due to its benefits over the corded whisks. One of the benefits associated with cordless electric whisks is their portability. They can be used everywhere in the kitchen and outside the kitchen in the absence of a power cord. It allows users to move around without being restricted and use the whisk in a variety of settings, not worrying about proximity to an electrical outlet.

Cordless whisks are easier to handle, especially in small areas or around big bowls. There isn't a cord that will result in a tangle or get caught on appliances within the kitchen, hence providing a smooth and effective whisking experience. Moreover, they become easier to clean and maintain since no cord can trap food particles or liquids to make the appliance less hygienic.

Improvements in battery technology have caused longer-lasting and more powerful cordless whisks. The rechargeable batteries can provide enough power for multiple uses on one charge. For instance, in September 2023, Whirlpool Corporation’s Kitchen Aid launched KitchenAid Go Cordless System which includes KitchenAid Cordless Hand Mixer which offers whisking without connecting the device to power. The whisk is equipped with a removable and rechargeable battery for cord-free convenient baking. The whisk has a 12-volt MAX battery and a USB-C charging cable.

North America to Hold a Greater Market Share

A surge in the number of artisan and specialty bakeries in North America has driven the market growth as consumer demand for superior quality electric whisks. Artisanal bakeries and specialty bakeries make use of an electric whisk to ensure appropriate mixing, whipping, and beating of bakery ingredients, which helps the bakers in achieving the perfect sweet dishes. As per the estimates of the U.S. Bureau of Labor Statistics, May 2023, a total of 220,230 bakers were employed in the nation, with 72,650 being working in Bakeries and Tortilla Manufacturing, 58,270 bakers involved in food and beverage retailers and 49,570 in restaurants and other eating places.

A surge in home-baking has been witnessed in North America, making the consumers demand professional-grade kitchen appliances that would enable easy preparation of bakery-quality foodstuffs at home. Electric whisks are hassle-free and provide consistent results making them an essential appliance in home kitchens, further fueling the growth of the market.

With consumers becoming more health conscious, there is an increased demand for baked products using organic or gluten-free components, among other special inclusions. Electric whisks provide the ability to mix products with delicate and diversified ingredients, guaranteeing mixing that promotes bakery businesses to follow health trends.

Higher disposable incomes in North America allow both consumers and businesses, to afford quality kitchen appliances, which in turn enables higher adoptions of electric whisks in commercial and residential settings in the region.

Future Market Scenario (2024 – 2031F)

Introduction of sleek and modern cordless whisks which are designed to be displayed in modern, classy, and contemporary kitchens are increasingly gaining popularity among consumers. Moreover, their compact and streamlined forms are quite pleasing and easier to look at and store.

Advancement in technology such as improvements in battery life in cordless models and smart integrations with digital controls and programable settings are expected to prevail.

The surging trends in home baking and cooking, along with rise in social media and the huge variety of cooking programs, is expected to augment the demand for versatile and powerful kitchen appliances.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolios, increasing the base of the customers, and catering to their evolving needs.

Consumers increasingly seek for designs which complement their kitchen interiors, appealing to urban consumers. Thus, the key players are introducing aesthetic designs which blend well with the preferences of the consumers.

For instance, in September 2022, KitchenAid, a brand of Whirlpool Corporation unveiled its latest Blossom Stand Mixer, which is designed in soft thyme green color, inspired by the aromatic herbs and edible flowers. The stand mixer has a copper bowl which develops patina over time to symbolize baking.