Dog Harness Market Assessment, By Harness Type [Back-Clip Harness, Dual-Clip Harness, Front-Clip Harness, Others], By Features [Adjustable, Lightweight, Padded, Others], By Material [Neoprene, Polyester, Leather, Hemp, Cotton, Others], By End-user [Reside

Dog Harness Market Assessment, By Harness Type [Back-Clip Harness, Dual-Clip Harness, Front-Clip Harness, Others], By Features [Adjustable, Lightweight, Padded, Others], By Material [Neoprene, Polyester, Leather, Hemp, Cotton, Others], By End-user [Residential, Commercial], By Price Range [Value Segment, Premium Segment], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F

Global dog harness market is projected to witness a CAGR of 12.55% during the forecast period 2024-2031, growing from USD 2.74 billion in 2023 to USD 7.05 billion in 2031. The global dog harness market is flourishing due to the increasing pet ownership across the globe, along with a rising focus on dog comfort, safety, and overall wellbeing. Since harness reduce the tension on the neck by distributing the weight of the dog, giving them comfort and eliminating the restriction in the airways, they are preferred over traditional collars. The product also provides ease in controlling the dogs during training and walks, which is significantly contributing to the positive demand for dog harness. Additionally, the easy product availability through different distribution channels in stylish and customized options, while ensuring functionality, is propelling the market growth. This is also influenced by the convenience of online shopping, which has enabled access to a diverse range of product variants, giving consumers multiple options to choose from, depending on their use. Furthermore, the presence of strict regulatory frameworks regarding animal welfare, supported by the increasing consumer awareness regarding the benefits of dog harness over traditional collars, is acting as a major growth-inducing factor.

In March 2023, Rover, the largest e-commerce platform in the world for pet care products, announced the launch of Rover Gear’s very first range of walking collection. The collection included No-Pull Dog Harness and The Better Walk. Among these, the No-Pull Dog harness is a “Y” shaped durable harness, which is designed to have leash attachments at the back and chest, along with padded straps that helps prevent chafing and provides better range of motion, a more comfortable fit, and minimized pulling. Additionally, it comes with fit tags to make the wearing process of harness simpler. Starting at a price of USD 32.99, Rover Gear’s No-Pull Dog Harness and Better Walk was made available in six sizes viz., extra small, small, medium, medium-slim, large, and extra-large. Additionally, it is marketed in four unique colors, including teal, royal blue, red, and hot pink. It was available for consumers to purchase from amazon.com and store.rover.co. Rover’s dog harness has been developed using the information received from pet parents, pet experts, and real dog walkers to ensure the safety of dogs.

Anxiety and Fear Relief Dog Harness Driving the Market Growth

Dogs face anxiety and fear due to illness, separation from owners, loud noises, and their visits to unknown places. Items having familiar scents help dogs calm down and reduce their stress and anxiety. To solve such problems and expand the base of potential customers, Sleepypod launched its latest calming harness designed for dogs in October 2023. Martingale Calming Harness for dogs is a two-in-one harness, which is specifically designed to cater to problems such as relieving anxiety and ease in walking the dogs. The dog harness is made from a breathable mesh that wraps around the body of the dog like a reassuring hug, which helps in soothing the fear and anxiety of a pet. Moreover, the harness contains a martingale feature, which provides owners control over the dog when the harness is being used for walking, ensuring the prevention of escaping. Catering to the dog trainers as well and expanding its applicability, a martingale strap gently cinches onto the harness around the pet’s torso during the pull of the D-ring in the leash.

Advancements in the Market are Appealing to Consumers

Innovation and smart technology like GPS trackers, reflective trims, custom tags, and other technological advancements have been witnessed in the dog harness market. Such technological advancements provide dog owners with more control over their dogs, ensuring their safety.

In August 2021, EzyDog announced the launch of its latest edition to its dog harness, The Express Harness. The Express Harness represents an over-the-head, easy, single buckle design, and an angled form for more comfort. Additionally, the product has been refined with a molded grab handle having a magnetic lock, reflective trim that ensures safety during night, and a sliding leash attachment. Apart from these features, the Express Harness is also designed with high-grade materials, which includes strong yet soft polypropylene (PP) webbing and an ethylene-vinyl acetate (EVA) inner lining, which fits the dog for a more customized fit. Additionally, a front leash attachment has been added which provides increased control during the training. Side velcro panels are added to enable the dog owners to add personal messages like “DO NOT PET” or “SERVICE DOG”. The Express Harness has a minimal and comfortable design and includes a separate attachment for ID tags.

Promoting Dog Harness as a Lifestyle Product Propelling the Growth

Dog harness have now become a lifestyle product rather than being essential. Traditional and basic harness for dogs are being replaced by quirky and colorful modern harness. Fast fashion brands are launching accessories for dogs, making them a lifestyle and fashion product. The dog harness have also become a style statement and the consumers want to make their dogs look good with luxurious accessories.

For instance, in March 2023, Tommy Hilfiger launched a collection featuring dog accessories and apparel, in collaboration with Kanine, which is a premium brand that markets top pet products globally. The collection provides brand's signature white, red, and blue color palette. The main item includes a lightweight sport set consisting of harness, which highlights the brand's patented stripe fabric and TH logo at the front and the center. The harness is available in various sizes. The collection is developed in the brand's signature and classic style, which is designed especially for consumer's favorite four-legged friends. The harness adds a luxurious style to the wardrobe of the dog.

Dog Harness for K9 Training is Showing a Greater Presence in the Market

Dog harness are essential for providing training to active and working dogs since they need to be controlled by the trainers. To ensure this rising demand, key players are adding the latest harness to their collections.

For instance, in September 2023, Tactical announced the launch of Mission Ready Dog and AROS K9 Collections dog harness. These harness are designed for working and active dogs, prioritizing features such as durability, comfort, and functionality. The Mission Ready Dog Harness is priced to be retailed at USD 45. It is designed with a lightweight 330D nylon, having a padded chest panel. It also has adjustable straps, which were designed to provide comfort to training dogs. Additionally, a quick-release buckle has been added with dual V-ring attachments. A MOLLE loop panel and a grab handle have also been provided for additional convenience for consumers.

The AROS K9 Harness, priced at USD 150, presents a minimalistic and low-profile design, which allows free motion for K9s. The harness provides chest panel padding and adjustable straps, which distribute weight evenly on the body to minimize strain and provide a secure and comfortable fit. Durability of the harness is ensured by the webbing made up of nylon with reinforced construction, an AustriAlpin COBRA buckle, and a metal V-ring. More features have been added, which include a removable loop ID panel and a handle to provide maximum control.

Future Market Scenario (2024 – 2031F)

Technology is advancing and the dog harness market has already witnessed various unique launches. The key players are striving more to bring something new for their consumers. AI driven collars are already on the market. Thus, it is anticipated that in near future, the market will witness the launch of various AI-enabled harness too. These innovative products are crucial in the dog harness market to ensure better safety for dogs such as locating them when they are away, understanding their emotions by their movements and body temperature., etc. Moreover, information on pet ownership trends, regulatory changes, consumer demands, and competition will be beneficial for companies in expanding their businesses across the globe. In line with this, the future will see an increased concern for pet safety and comfort, thereby accelerating the demand for high-quality, efficient, ergonomic, and durable dog harness. Thus, there is a positive outlook for such harness in the market.

Key Players Landscape and Outlook

Key players in the dog harness market are focusing on continuous product innovations, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

In August 2022, Ruffwear announced the launch of fall and winter collection for 2022 and 2023. The collection included Webmaster dog harness, which is a multi-use, structured body harness featuring a belly strap, padded handle, and two leash attachment points on the back. The foam-padded construction, an anatomical design, and handle provides balanced lifting and comfort to the dogs for extended wear. An update has been done to the chassis foam, which provides increased flexibility and breathability. Additionally, the new bluesign approved polyester fabric has been used to design the harness to provide improved resistance for fading. The harness has been made available in sizes ranging from extra-extra small to large or extra-large. It has been launched in colors like Purple Rain, Slate Blue, Blaze Orange, Blue Pool, Lichen Green, and Red Sumac. It has been marketed at the price of USD 69.95.