Commercial Display Market Assessment, By Type [Digital Signage, Monitors, Interactive Displays], By Technology [LED, LCD, OLED], By End-user [Retail, Hospitality, Entertainment, Healthcare, Others], By Region, Opportunities and Forecast, 2016-2030F

Commercial Display Market Assessment, By Type [Digital Signage, Monitors, Interactive Displays], By Technology [LED, LCD, OLED], By End-user [Retail, Hospitality, Entertainment, Healthcare, Others], By Region, Opportunities and Forecast, 2016-2030F

Global commercial display market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 39.91 billion in 2022, the market is forecasted to reach a value of USD 74.42 billion by 2030, displaying a robust CAGR of 8.1% from 2023 to 2030.

Global commercial display market is a dynamic sector encompassing a wide array of digital display solutions tailored for commercial applications. These displays, including digital signage, interactive kiosks, video walls, and professional-grade monitors, find extensive use across diverse industries such as retail, healthcare, hospitality, education, and corporate sectors. Key components like digital signage play a pivotal role in modern advertising and information dissemination, enhancing customer engagement and brand visibility in retail stores, airports, and public spaces.

Video walls are created by seamlessly integrating multiple screens, and are employed for data visualization, entertainment, and promotional activities, especially in control rooms and entertainment venues. Interactive displays, ranging from touchscreen panels to interactive kiosks, are revolutionizing customer experiences by enabling interactive learning, self-service transactions, and collaborative work environments in education, retail, and corporate settings. Moreover, advancements in display technologies, including OLED, 4K, and LED, continue to enhance the visual quality, energy efficiency, and flexibility of commercial displays, driving their adoption. As businesses increasingly focus on digital transformation, the demand for innovative display solutions rises, propelled by factors such as the need for engaging customer experiences, efficient communication, and data visualization. With the integration of smart technologies, these displays are becoming more interactive, data-driven, and tailored to specific commercial needs, ensuring the continuous growth and evolution of global commercial display market.

Expansion of Retail Industry Driving Commercial Display Market

The expansion of the retail industry is a significant driver behind the growth of the commercial display market. Retailers worldwide are leveraging advanced display technologies to create immersive and interactive customer shopping experiences. Digital signage, interactive kiosks, and video walls are widely adopted in retail spaces to showcase products, deliver targeted advertisements, and provide real-time information. These displays enhance customer engagement, influence purchasing decisions, and create a visually appealing store atmosphere. Retailers use digital displays for wayfinding and promoting exclusive offers, enhancing customer satisfaction and boosting sales. As the retail industry continues to expand globally, the demand for commercial displays is rising, making them an essential tool for modern retail environments. The ability of commercial displays to captivate consumers, deliver personalized content, and drive sales makes them indispensable for retailers seeking innovative ways to enhance the customer shopping journey and stay competitive in the market.

In August 2023, Avalue Technology, renowned for its comprehensive line of computing solutions, made the strategic decision to introduce a series of fresh color e-displays. The novel color e-paper display encompasses four dynamic color choices: black, red, white, and yellow. These displays feature vivid saturation and color vibrancy, rendering them exceptionally suitable for digital signage and promotional posters. Additionally, they incorporate an enhanced refresh rate, ensuring a smooth and uninterrupted reading experience. Furthermore, these displays have advanced features such as flash alert technology, which can effectively alert individuals to potential warnings or important notifications.

Increasing Smart Transportation Influencing Commercial Display Market

The rising integration of smart technologies in transportation systems significantly influences the commercial display market. Smart transportation solutions, including digital signage, interactive kiosks, and information displays, are becoming fundamental components in modern public transit hubs, airports, and train stations. These displays provide real-time travel information, wayfinding assistance, emergency notifications, and advertising opportunities. In smart buses and trains, interactive displays offer route details, schedules, and onboard amenities to enhance passenger experience.

Moreover, digital displays are instrumental in managing traffic flow and communicating essential information on highways and roads, contributing to overall transportation efficiency and safety. As cities globally invest in smart transportation infrastructure to improve urban mobility, the demand for commercial displays in these applications is soaring. Businesses are capitalizing on expanding smart transportation networks, deploying digital displays for passenger engagement, safety, and efficient operations. This trend enhances the passenger experience and drives the innovation and growth of the commercial display market.

For instance, in November 2021, E Ink, a leading digital paper technology provider, collaborated with TPV Technology, a manufacturer of PC monitors and LCD TVs, to create a 25.3-inch E Ink Spectra 3100 display specifically designed for applications in the transportation and retail sectors.

North America Dominates the Commercial Display Market

North America emerged as the market leader, boasting the highest revenue share in 2022. Key players like SAMSUNG and TCL North America have established strong regional customer bases, driving their market dominance. The region has witnessed widespread adoption of advanced display solutions across various sectors, further fueling the market growth. Specifically, the United States holds the largest market share in North America's commercial display market. Growing environmental concerns related to energy conservation have prompted the adoption of innovative display technologies like micro-LED and OLED, driving the demand for commercial displays in the United States. Furthermore, the region's proactive approach to significant advertising expenditure, aimed at launching products on a large scale due to intense market competition, has contributed significantly to the substantial market share held by the United States.

Government Initiatives

New European Union regulations are enforcing stringent energy efficient standards for displays from 2023. The regulations, part of an EU eco-design initiative, employ an energy efficiency index based on display size and luminance. While professional displays, like those used in digital signage, are exempt, these rules are expected to influence new product development in the business-to-business sector. The regulations, which cap energy consumption, present challenges for 8K displays as they consume more than double the energy of 4K counterparts. Manufacturers selling 8K devices will likely need to implement energy-saving presets to comply, potentially limiting the use of 8K capabilities. Samsung, a proponent of 8K TVs, plans to ship devices with default brightness-limiting eco modes, allowing users to switch to higher brightness settings, remaining within regulations' bounds.

The Indian government has introduced new regulations in 2023 allowing giant digital LED billboards to be installed across the city and state. The rules empower officials to review applications and address irregularities. These digital displays can be placed at various public locations like bridges, bus stands, parks, and railway stations. Licenses are valid for three years, with renewal required two years in advance. Printed displays can scroll with a dwell time of 10 seconds and a transition time of one second, but animated displays and moving videos are prohibited in busy areas. Design approval from local bodies is mandatory. Application fees for hoardings are USD 24.02 (INR 2,000) with a license fee of USD 72.07 (INR 6,000), which can be increased by up to 20% for LED or LCD advertisements.

Impact of COVID-19

The increased emphasis on automation and remote monitoring, driven by the need for social distancing and minimizing physical presence on factory floors, boosted the demand for commercial displays. Industries sought advanced displays to facilitate remote control, real-time data analysis, and predictive maintenance, which drove the market's recovery. Moreover, the healthcare sector's demand for medical grade displays surged due to the need for diagnostic equipment and telemedicine solutions. The pandemic underscored the importance of reliable display systems in healthcare, leading to increased investments in this sector. While the initial stages of the pandemic posed challenges to the commercial display market, the industry's adaptability and the increasing need for automation and remote monitoring solutions ultimately led to a rebound in demand, shaping the market's trajectory amidst the pandemic's challenges.

Key Players Landscape and Outlook

The commercial display market is witnessing a swift growth trajectory due to the increasing emphasis placed by companies worldwide on establishing advanced digital infrastructure. Furthermore, the market expansion is greatly facilitated by industrial automation, along with significant investments made by companies to enhance research and development resources, engage in collaboration projects, bolster marketing efforts, and expand distribution networks. These factors collectively contribute to the rapid expansion of the market.

In March 2022, Planar introduced two innovative LED video wall display lines tailored for dynamic events and areas with high ambient light: the Planar Luminate Pro Series and Planar Venue Pro Series. These families incorporate mechanical features that streamline the setup and dismantling processes for temporary and mobile events. Additionally, they offer full front installation and serviceability, making them suitable for both temporary setups and more enduring wall-mounted installations.