Cider Market Assessment, By Product Type [Sparkling Cider, White Cider, Hard Cider, Blended, Others], By Flavor [Fruit, Herbs, Honey, Flower, Others], By Type [Alcoholic, Non-Alcoholic], By Source [Organic, Conventional], By ABV [Below 5%, 5% to 10%, Abov

Cider Market Assessment, By Product Type [Sparkling Cider, White Cider, Hard Cider, Blended, Others], By Flavor [Fruit, Herbs, Honey, Flower, Others], By Type [Alcoholic, Non-Alcoholic], By Source [Organic, Conventional], By ABV [Below 5%, 5% to 10%, Above 10%], By Packaging Type [Bottles, Cans, Pouches, Others], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031

Global cider market is projected to witness a CAGR of 3.84% during the forecast period 2024-2031, growing from USD 9.68 billion in 2023 to USD 13.09 billion in 2031. The cider market is experiencing notable growth driven by evolving consumer preferences and innovative product offerings. Traditionally, cider is rooted as apple-based beverages but, now the market features a diverse range of flavors including pear, berry, and tropical options appealing to the consumer’s taste. The rise in health consciousness has prompted demand for low alcohol and alcohol-free ciders, broadening the market's appeal. Many consumers are looking for low calorie and less sweetness, as there has been an increased demand for light and low-calorie products.

For instance, in May 2023, Carlsberg launched sugar-free ‘Somersby Apple Lite’ with 52% fewer calories than original apple cider. It is a refreshing sugar-free cider with a mild sweetness complimented with fruity apple.

E-commerce platforms have significantly boosted sales of ciders providing consumers with easy access and a diverse variety of ciders, fostering brand discovery through reviews and detailed product information, seasonal limited-edition releases generate excitement and loyalty among customers, and strengthening the market growth.

Innovative Cider Flavor Attracting Consumers

Traditionally, cider has been made purely with apples, yielding a familiar taste profile. However, producers are now experimenting with a variety of ingredients to create unique and enticing flavors. For instance, they are incorporating fruits such as pears, berries, and tropical options such as mangoes, blackcurrants, and pineapples. In November 2023, Thatcher Cider Company Limited, introduced new apple and blackcurrant flavor by expanding their product portfolio in cider range. The new flavor addition in cider contains fresh berry aroma and bold blackcurrant flavor, with sweetness of dessert apple in the range of 4% alcohol by volume.

Also, spices such as cinnamon, ginger, and lemon are added to provide a distinctive taste. These innovative flavors appeal to consumer looking for new and exciting drink experiences. For instance, in March 2024, Heineken N.V. owned brand Strongbow to expand its flavor cider portfolio with a new flavor of Strongbow Zest. It is an apple cider blend with lime, orange, and lemon flavors. The new flavor has ABV of 4% and is suitable for gluten-free and vegan diets.

Younger generation are known for their adventurous likings and preference for divers flavored options. Cider manufacturers capture the interest of these consumers by offering a wider range of taste, not allowing them to opt for other beverages such as flavored beer or cocktails. Furthermore, the introduction of seasonal and limited-edition flavors can generate buzz and anticipation, encouraging consumers to try the new offerings before they are gone. It drives sales and boosts brand loyalty, as consumers look forward to upcoming releases. Hence, continuously introducing innovative sides of flavors, producers can attract a broader audience to meet the evolving consumer preferences and stay competitive in the dynamic beverage market.

Expanding Online Platforms Boosts Global Cider Market Sales

Expanding online platforms are significantly boosting cider sales by making it easier for consumer to discover and purchase their favorite drinks. Traditionally, buying cider from stores unease the comfort but with the rise of e-commerce, customers can buy the product from the comfort of their homes. Online platforms offer a vast range of cider from different brands and regions often including rare or limited-edition flavors, which might not be available in local stores. The variety attracts consumers who enjoy trying new and unique ciders. Also, detailed product description, customer reviews, and ratings help shoppers to make informed choices, increasing the customer’s confidence in purchasing online.

Subscription services and curated cider boxes are becoming popular. These services regularly deliver a selection of cider to customers, providing a convenient way to discover new flavors and find their favorites. Furthermore, online sales are often complimented with promotions, discounts, and special offers, making it an attractive option for budget-conscious consumers. Fast shipping and reliable delivery ensure that customers receive their orders promptly, enhancing their overall shopping experience. Therefore, the growth of online platforms is expanding the reach of producers, increasing consumers’ access towards diverse range of ciders and driving sales through convenience and variety.

For instance, in December 2023, Thatcher Cider Company Limited introduced their 485 Cider crafted with varieties of apples, which are available on their online Cider Shot at Myrtle Farm platform.

Surge in Demand for Low Alcohol and Alcohol-Free Beverages

As more people seek healthier lifestyle choices, there is a growing demand for low alcohol and alcohol-free beverages such as cider. The trend is driven by consumers who want to enjoy social drinking without the effect of high alcohol content. Many people become more health conscious and prefer beverages which align with their goals of moderate or no alcohol consumption. Cider producers are responding to this demand by creating low alcohol and alcohol-free option that do not compromise on taste. These ciders are crafted to offer the same refreshing and flavorful experience as traditional ciders work with reduced or no alcohol. It allows consumers to enjoy cider without worrying about the negative effects of alcohol such as hangover or impaired judgement. By offering these alternatives, brands can attract new customers and retain exciting ones, who might be cutting back on alcohol. Thus, the surge in demand for low alcohol and alcohol-free beverages is leading cider producers to innovate and expand their healthier lifestyles while enjoying the taste of cider.

According to an article published by Thatcher Cider Company Limited in January 2024,theirThatchers Zero is the first choice for those consumers who do not want to compromise on their taste and enjoyment. Also, Thatchers Zero is the first choice in the United Kingdom in no-low alcohol apple cider, and has seen 30% growth last year, as it contains 0% alcohol content.

Europe Dominates Cider Market

Europe dominates the cider market, holding a significant share of global production and consumption. It is largely due to the region’s long history and cultural ties to cider making especially in countries such as the United Kingdom, France, and Spain. These countries have established a tradition of cider production with specific regions known for high-quality apples and unique cider varieties. The United Kingdom is the largest cider market in the world with a wide range of styles from sweet to dry and strong pubs culture that support cider consumption.

For instance, in January 2024, Thatchers Cider organized a ‘Running Haze Session’ for pubs in which three winning venues received investment into a suggested event featuring either a brand, DJ, or a solo artist. Also, in April 2024, Thatchers releases new cider Juicy Apple (4% ABV) exclusively for pubs.

France is renowned for its artisanal ciders from reasons Normandy and Britanny, which are known for their sophisticated flavors and traditional production methods. Also, Europeans cider producers are known for their innovation continually introducing new flavors and brands together to modern days while maintaining traditional method. Collectively, these factors drive the market growth.

Future Market Scenario (2024 – 2031F)

Enhancing the market reach and convenience by expanding the sales channels digitally helps in strengthening the market growth.

Availability of low-alcohol cider with customized flavors and promoting it with food pairings helps in driving the market growth.

Diversification into non-traditional cider market such as canned and ready-to-drink format

Key Players Landscape and Outlook

Continuous innovation by the key players characterizes the competitive landscape of the global cider market. The market is dominated by major players leading through their extensive portfolios, strong brand recognition, product launch, acquisition, and brand evolution.

For instance, in December 2022, Carlsberg Group acquired Waterloo Brewing Ltd., and strengthened its market position in Canada. The acquisition anticipated significant supply chain and revenue synergies and complements its international cider and beer portfolio.

The companies have strong hold in traditional market such as the United Kingdom, France, and Spain, where cider has a long history and high consumer demand, focusing on unique high-quality cider for health-conscious consumers. The market is driven by increasing demand for innovative flavors and healthy beverages option. Limited addition ciders have become a popular trend for generating excitement and urgency among consumers. Thus, market is set to expand with traditional and new players continually adapting to evolving consumer tastes.

For instance, in November 2023, Thatcher Cider Company Limited introduced their Cider Barn limited edition ‘Three Counties’ which is a full flavored, single variety cider with a richness of color and bittersweet taste.