Cheek Makeup Market Assessment, By Product Type [Blush, Bronzer, Highlighter, Contour, Cheek Palates, Tints, Others], By Formulation [Powder, Liquid, Cream], By Finish [Matte, Dewy, Glitter, Natural], By Packaging [Stick, Tub, Others], By Category [Organi

Cheek Makeup Market Assessment, By Product Type [Blush, Bronzer, Highlighter, Contour, Cheek Palates, Tints, Others], By Formulation [Powder, Liquid, Cream], By Finish [Matte, Dewy, Glitter, Natural], By Packaging [Stick, Tub, Others], By Category [Organic, Conventional], By End-user [Residential, Commercial], By Price Range [Mass Segment, Premium Segment, Luxury Segment], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2017-2031F

Global cheek makeup market is projected to witness a CAGR of 7.11% during the forecast period 2024-2031, growing from USD 7.99 billion in 2023 to USD 13.85 billion in 2031.

Factors such as development of wide variety of shades and incorporation of skin care ingredients to increase the functionality of the product to cater to a larger audience is resulting in a rapid market growth. Moreover, the development and availability of precise and effective tools and applicators such as blending brushes, beauty blenders, and cushion compacts have made the process of applying cheek makeup precisely and conveniently appealing to the consumers, driving the market growth.

As some cheek makeup formulations are not long lasting, a constant reapplication is required, which is why consumers prefer products that are convenient to carry. Consumers are increasingly preferring pocket-sized blushes which can be easily carried in the bag while traveling. In response to the growing consumer demand for travel friendly packaging, the key players are introducing travel-sized packaging cheek makeup products which can easily fit into their pockets. For instance, in June 2024, Rhode, a brand of HRBeauty LLC, announced the launch of pocket blush. This cream blush has a satin texture and melts smoothly onto the cheeks and lips. Possessing a lightweight formula, it hydrates the skin, leaving a shining finish.

Makeup products are predominantly used by women worldwide, thus, driving the growth of cheek makeup. According to the estimates of World Bank, in 2023, globally, the population of women was 3.99 billion.

Clean beauty and sustainable products are quickly advancing in the cheek makeup market. Today, more shoppers are drawn towards cheek makeup made of naturally derived ingredients and free from harmful chemicals in the formulation.

Advancements in the formulation, such as development of better textures, the incorporation of ingredients that are long lasting and offer skincare benefits, are preferred by consumers. Moreover, multifunctional products take precedence as most women are gravitating toward dual-purpose cheek tints that can be applied on the cheeks as well as lips.

Waterproof Formulation to Gain Momentum in Market

Consumers are increasingly preferring waterproof makeup due to several significant reasons. Waterproof makeup is more long-lasting and resistant. It stays on the face throughout the day, amidst adverse conditions like high humidity, pouring rain, and excessive sweating. In February 2023, MAC Cosmetics (part of The Estée Lauder Companies Inc.) unveiled its latest Skinfinish Sunstruck Bronzer which has a waterproof formula that lasts up to 24-hours and has a sweat and humidity-resistance. The product is buildable and blendable as it has a cream-like powder formulation featuring double processed pigments.

Advancements in formulations have made waterproof makeup comfortable and less harsh on the skin. New waterproof products develop lightweight formulae that make it breathable and easily removable without the concerns associated with previous products where irritation was an issue and removal processes were difficult for consumers.

Also, waterproof makeup is extremely popular in countries near the equator with a summer climate, whereby regular makeup products run and fade. Withstanding heat and moisture in the skin, without letting it fade, appeals to consumers, driving the growth for waterproof makeup.

Plant-derived Ingredients in Cheek Make-up to be Preferred by Consumers

Consumers increasingly prefer makeup with plant-based ingredients, driven by increasing awareness of health, sustainability, and ethical considerations. The main reasons are perceived safety and mildness of cheek makeup which are formulated with plant-based ingredients. Such products are, therefore, associated with fewer chances of causing skin irritation, allergic reactions, or any other side effects which are a critical concern for people with sensitive skin or dermatological conditions.

Increasingly, consumers are being more careful about their skin applications, with specific preferences for products that do not contain harsh chemicals, parabens, sulfates, and artificial fragrances. Plant-derived ingredients such as aloe vera, chamomile, green tea extract, and essential oils possess nourishing, soothing, and antioxidant properties to ensure good skin and overall well-being.

In June 2023, Attitude announced the expansion of its latest Oceanly collection with the introduction into the makeup category, featuring 28 products. The products included blushes, bronzers, and highlighters in the category of cheek makeup. The products have been formulated with Phytoglycogen, which is a 100% plant-derived ingredient.

Most plant-based ingredients are generally more sustainable and biodegradable, making cosmetic products more environmentally friendly. Brands that pay more attention to eco-friendly sourcing and packaging appeal more to such environmentally conscious consumers.

Blush to Dominate the Cheek Makeup Market Share

Consumers prefer blushes over highlighters and bronzers due to several significant reasons. Blushes give the cheeks an outstanding blush of health and youth. This natural enhancement is often very subtle and universally flattering for routine makeup looks.

The application of blushes over highlighters or bronzers is an added advantage when compared to highlighters and bronzers. While highlighters need to be precisely applied to enhance the attributes of a face and bronzers require careful blending for a subtle application, blushes can be freely swiped.

The manufacturers of cheek makeup products are introducing blushes with different formulation from cream to powder, shimmer to matte, and cater to a broader spectrum of consumers. Moreover, the introduction of a broader variety of colors which suit it different skin tones and undertones, making easier for the consumers to choose what suits them best. For instance, in February 2023, Haus Labs by Lady Gaga revealed their latest collection, Color Fuse Blush in five stunning shades, such as berry purple, cool pink, mauve pink, soft coral, and universal red. The blush has a hybrid gel powder formula which seems like a powder but melts into skin like a cream.

North America to Hold the Largest Market Share

North America holds a significantly larger share of cheek makeup market due to several important factors and beauty trends in the region. Due to strong social media network, robust distribution channel, infrastructure, and popularity of Hollywood in the world, the region stands as a pioneer of fashion and beauty industry, making the world follow its beauty trends.

A significant trend is attaining an all-natural look in the cheek area. Customers had been embracing cream and liquid blushes that are easy to blend into the skin to provide a smooth, natural finish. Natural finish formulas are preferred among consumers as they deliver a fresh and youthful look.

Highlighters have evolved toward more subtle, refined applications than intense and blinding highlighting. This trend bends toward softer and luminous glows that actually enhance the skin's own inherent glow.

Also, bronzing is changing, as people prefer sun-kissed and natural-looking tans over heavy contouring. The trend in how bronzers are used for warmth and dimension on the face, showing healthy, natural color as opposed to dramatic sculpting.

In April 2024, The Kroger Co. announced that MCoBeauty brand, making its debut in the United States with its exclusive availability at Kroger Family of Stores, launching more than 250 beauty and skincare products. MCoBeauty’s Instant Contour Cream Bronzer, Super Glow Bronzing Drops and Liquid Highlighting & Glow Beauty Wand having a heightened demand due to accessibility across the nation.

Future Market Scenario (2024 – 2031F)

The global cheek makeup market has been witnessing exponential growth. The market is expected to witness the same pace of growth in the forecast period due to several significant reasons.

The reason for this rapid growth is the innovation and development in the formulation of cheek makeup to make them more long lasting, gentle on skin, and suit consumers with different skin issues. This is driven by the rise of dermatological cheek makeup products, which is a rising opportunity for key players to grow in the market, as consumers are continuously seeking cosmetic products that offer skin care benefits as well.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing their customer base, and catering to evolving needs.

The global cheek makeup market players are continuously innovating their products to introduce better formulations to their consumers. From incorporation of hydrating ingredients to organic and plant-based ingredients, the key players are making their products for the dynamic needs of consumers.

In April 2024, Revolution Beauty PLC introduced bright light bronzing drops available in two shades. These bronzers offer a sun-kissed glow without the exposure of harmful UV rays. As per the claims of the brand, it is a go-to solution for sun-kissed and radiant look, regardless of the season. It is infused with hydrating skincare ingredients such as squalane, hyaluronic acid, and grapeseed oil.