CBD Wine Market Assessment, By Source [Hemp based, Marijuana based], By Type [Red CBD Wine, White CBD Wine, Rose CBD Wine, Others], By Packaging [Glass Bottles, Can], By End-users [Commercial, Residential], By Price Range [Value Segment, Premium Segment],

CBD Wine Market Assessment, By Source [Hemp based, Marijuana based], By Type [Red CBD Wine, White CBD Wine, Rose CBD Wine, Others], By Packaging [Glass Bottles, Can], By End-users [Commercial, Residential], By Price Range [Value Segment, Premium Segment], By Distribution Channel [Offline, Online] By Region, Opportunities and Forecast, 2017-2031F

Global CBD wine market is projected to witness a CAGR of 25.6% during the forecast period 2024-2031, growing from USD 20.96 million in 2023 to USD 129.81 million in 2031. Important factors such as CBD’s health benefits like stress relieving properties and promoting relaxation contribute to the overall well-being of the consumers, organic wine production through natural agricultural practices and its versatility as it can be consumed by a non-alcoholic segment of consumers due to the availability of a dealcoholized alternative to the traditional wines, premium packaging, and unique formulations and flavors, such as rose, is majorly inducing the growth in the global demand of CBD wine.

In November 2023, Chateau De’Kush announced the launch of its latest Hemp-Infused Alcohol-Free Wines, Liberta, and Spirit Flower. These wines were made available in two sizes, 250 ml cans and 750 ml bottles. These wines contain CBD, delivering the taste without the harmful effects of alcohol. These latest product offerings are a blend of California Central Coast grapes and ancient medicinal plants of Africa.

Moreover, the availability of CBD wine through traditional retail channels, online platforms, and specialized CBD stores expands market reach and accessibility. As distribution networks expand and retail partnerships grow, the consumers get more opportunities to purchase CBD wine, driving the market growth.

North America Dominates the Market

North America dominates the global CBD wine market. The dominance can be seen due to the legalization of hemp-based CBD in the region. Since hemp tends to have a lower THC content, it was legalized under US Farm Bills in 2018, if it has 0.3% or less of THC, using a dry weight measure. Thus, consumers can purchase CBD-infused products made from industrial hemp in North America. Although a few states have not removed hemp from their state’s-controlled substances acts, so legality of CBD products differs across states in the region.

CBD infused products are illegal and banned in other regions such as certain countries of Europe, including, Georgia, Albania, Slovakia, Monaco, Montenegro, and other nations. Additionally, CBD is restricted from sale in Asian nations as well, such as China, which is the largest hemp cultivating nation, CBD and CBD infused products were made completely forbidden in 2022.

The other factors that contribute to the dominance of the region are consumers’ awareness of the health benefits of CBD and the product innovation made by the manufacturers. Thus, North America in comparison with the other regions in the world, has greater consumption of CBD wine.

For instance, Cann revealed the launch in New York market in April 2023. With its expansion of operations in New York, it marks 33rd U.S. state where the product offerings of the brand Cann is made available for the consumers through their website, and the seventh state where the product has been made available for purchases in-stores. Thus, North America remains the highest consumption center worldwide for CBD wine.

White CBD Wine to Have Greater Share in the Market

White CBD wines dominate the market due to various factors. The reason for the dominance is the raw material variety, such as Chardonnay, Sauvignon Blanc, or Pinot Grigio, which tend to have more subtle flavor profiles compared to other types of wines. The versatility allows CBD producers to infuse them with CBD without majorly altering the wine's taste profile, making it appealing to a wider range of consumers who may be sensitive to strong flavor preferences.

Some consumers perceive white wine as a healthier option compared to red wine due to its lower tannin content and potentially lower calorie count. When infused with CBD, white wine may be seen as even more beneficial, as CBD is often associated with various health and wellness benefits, such as stress relief and relaxation. Thus, the two ingredients when infused together, become an unbeatable combination and lead to dominance in the market.

For instance, Herbacée and Evans launched Herbacée Sparkling Blanchette, a cannabis-infused non-alcoholic sparkling white wine in Spring 2022. The CBD infused wine drew inspiration from the traditional Blanc de Blancs Champagne. Additionally, they specified to unveil a collection of non-sparkling cannabis-infused wines and other wine-based elixirs, offered in both 750 ml bottles and cans. Every can of Herbacée contains a unique emulsion blend, developed by Vertosa, the premier partner in advanced infusion technology in the cannabis industry, comprising 5 mg of THC and 5 mg of CBD.

CBD’s Relaxation Properties to Surge the Popularity of CBD Wines

CBD wine market has been expanding due to the health benefits provided by CBD. It is a substance that helps in reducing anxiety and insomnia, relaxing and calming the consumers after its consumption. It helps consumers fall and stay asleep. CBD has a calming effect, thus, reducing consumers’ anxiety levels, epilepsy, and schizophrenia, thus, helping them relax.

The property of CBD gives an innovation opportunity for manufacturers and wineries to expand their outreach to the consumers by offering CBD infused wines and disrupt the market with their innovations. Combining CBD with wine induces manufacturers to join the health-conscious trends, potentially expanding the consumer base for both the products.

For instance, 66° Beverage Company, announced the launch of CBD infused wine in August 2022. The product is a de-alcoholized wine which has been developed in three variants by the company, including White, Red, and Rose variants and each of them have premium flavor with low alcohol level. The drink has been infused with 25 mg of CBD in each 8.4 ounce which gives a relaxing experience to the consumers. The alternative drink for alcohol caters to the consumers who refrain from consuming the conventional alcohol options available in the market.

Rising Trend of Organic Wine Boosts the Growth of CBD Wine Market

There's a growing preference among consumers for natural and organic products, including wine. Organic CBD wine fits into this trend by offering a product made from grapes grown without synthetic pesticides, herbicides, or fertilizers, and CBD being a plant extract adds more value. Organic wine provides a natural and complementary base for incorporating CBD, enhancing its appeal to consumers interested in natural remedies.

For instance, Vino Herb CBD Wine, a premium organic wine maker, announced the launch of its latest line of CBD-infused alcohol-free wines in May 2022. The launch presented a premium range of CBD Chardonnay, Sangria, Rosé, Cabernet Sauvignon, and Pinot Grigio. Vino Herb’s new range of CBD wines were introduced to provide consumers with greater options over the kinds of adult beverages consumed. These CBD infused wines enable the consumers to avail the health benefits of CBD without any negative consequences on health from alcohol. Vino Herb CBD wines have been crafted by best vintners by making use of organic and ingredients grown in the United States.

Thus, CBD wine appeals to health-conscious consumers seeking natural remedies. In an increasingly crowded wine market, offerings like CBD-infused wine, particularly when made with organic ingredients, can help the key players differentiate in a competitive market and appeal to consumers seeking unique and premium products.

Future Market Scenario (2024 – 2031F)

There is a growing trend towards health and wellness, with consumers increasingly interested in products that offer potential health benefits. CBD, with its calming and stress-relieving properties, aligns well with this trend. As people become more health-conscious, they are seeking out healthier options of functional beverages inclining manufacturers towards CBD-infused wines as a way to incorporate wellness into their lifestyle. Some consumers are looking for alternatives to traditional alcoholic beverages like wine. CBD-infused wine offers a unique option that provides the relaxing and social aspects of wine consumption without the potential negative effects of alcohol.

Key Players Landscape and Outlook

Key participants in CBD wine market are driving the growth through product innovation, technological advancement, and strategic partnerships. The manufacturers are innovating and launching new products to cater to the dynamic needs of the consumers.

In May 2022, House of Saka, Inc. producer of cannabis-infused, alcohol free wines from the Napa Valley, notified that they have received North American rights from Vintage Wine Estate to produce Gem+Jane Cannabis-infused Beverage. The latest addition of Gem + Jane to the House of Saka portfolio enables the company to expand its operations in California and the infused beverage sector, providing an alternative to their alcohol-free luxury cannabis-infused wines.

Flaunting more than 200 points of distribution, and more than half a million in retail sales in the early 6 months, Gem + Jane's distinct blend of cannabinoids and refreshing flavors have attracted the retailers and consumers towards them. The agreement depicts a strategic move for House of Saka, shifting from a 'branded-house' solely operating in luxury segment with the cannabis-infused wine to a 'house of brands' dealing across various functional beverage verticals and sectors.