Body and Hair Mist Market Assessment, By Product [Body Mist, Hair Mist], By Fragrance [Scented, Unscented], By Gender [Men, Women, Unisex], By Price Range [Mass Segment, Premium Segment, Luxury Segment], By Distribution Channel [Offline, Online], By Regio

Body and Hair Mist Market Assessment, By Product [Body Mist, Hair Mist], By Fragrance [Scented, Unscented], By Gender [Men, Women, Unisex], By Price Range [Mass Segment, Premium Segment, Luxury Segment], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2017-2031F

Global body and hair mist market is projected to witness a CAGR of 6.9% during the forecast period 2024-2031, growing from USD 8.56 billion in 2023 to USD 14.64 billion in 2031.

The factors contributing to the growth of the body and hair mist market are consumers’ preference for different ranges of fragrances on different occasions, increasing demand for body and hair mists that are free from chemicals such as parabens and sulfates, which cause skin irritation, aesthetic and functional packaging, and rising demand for long-lasting fragrances. Moreover, consumers’ surging preference for multi-functional body and hair mist further supports the market growth as consumers are required to purchase just one product to cater to various requirements.

Hair mists' convenience for daily use and easy incorporation into any hair care regimen are driving the global body and hair mist market growth. Their lightweight and non-greasy formulas make them perfect for refreshing and revitalizing any time of the day without weighing down, appealing to consumers leading busy lives who prefer solutions to maintain the health and beauty of their hair with minimum time and effort.

The rise in the demand for body and hair mists is driven by the popularity of natural and organic beauty products. Manufacturers are increasingly offering mists with formulas developed from clean and eco-friendly ingredients, aligning with consumers' preference for clean, green, and non-toxic products. This is in line with the prevailing trend of wellness and self-care, where consumers look out for products that promote their overall well-being.

The expansion of retail stores and e-commerce websites is offering accessibility to consumers, enabling them to try out the latest products introduced by manufacturers in various regions. For instance, in February 2024, Fine’ry declared the extension of its latest collection of body mists with the launch of new fragrances. The company made the latest addition to the product line exclusively available at Target to make it accessible to shoppers in the United States.

Hair Mists with Functional Benefits to Gain Momentum

Hair mists are gaining popularity among consumers due to their functional benefits, such as hair growth, strengthening, scalp clarifying, and hydration. Such hair mists are appealing to consumers as they are multifunctional and convenient and, thus, fit into increasing awareness of hair health. These mists provide a versatile yet easy-to-use solution for several hair care concerns with one product, much in line with modern consumers’ preference for efficiency and simplicity in beauty routines.

Consumers today are more educated about maintaining a healthy scalp and strong follicles to support overall hair growth and health. Thus, consumers’ preference for more holistic hair health increases the demand for hair mists. They often contain beneficial ingredients, such as biotin, keratin, and essential oils, which help to nourish the scalp, strengthen the strands, and enhance hydration, resulting in healthier and more robust hair, driving the market growth. For instance, in March 2024, Queensanity introduced its latest hair growth products, including hair mist sprays, which have been developed to cater to different hair types and multicultural needs. The offering has been developed with three different ingredients: aloe vera, rosemary, and fenugreek. These hair mists are infused with a blend of botanical extracts known for their hair-strengthening and scalp-stimulating properties.

Travel-size Packaging to Drive the Market Growth

Travel-size packaging is gaining immense popularity among consumers for several reasons, such as portability and convenience. They are compact, making them easier to use on the go without occupying a lot of space in a handbag or gym bag. It allows the consumer to be fresh and groomed without carrying a bulk with full-sized products. Ease and freedom of movement are particularly important to consumers who travel often or are busy professionals, thus inducing the demand for travel-sized body and hair mists. Additionally, travel-sized mists are airline-friendly and comply with airport security restrictions on liquid carry-ons, further appealing to consumers and fostering market growth.

Consumers like to collect and try new fragrances or hair treatments in small sizes to avoid waste and have variety. This serves the purpose of meeting the needs of individuals who prefer changing scents frequently or hair treatment methods with a change in moods and occasions. These small travel-friendly body and hair products are designed in durable and attractive packaging, appealing more to consumers. Thus, travel-sized mists are practical, convenient, flexible, and luxurious for consumers.

In March 2023, Bath & Body Works, Inc. introduced a 5-piece set of Gingham travel-sized fine fragrance mists. The offerings in the set include fragrances such as fruity, floral, and earthy tones. The fragrances in the set are Gingham Gorgeous, Gingham Vibrant, and Gingham Fresh.

Women to Hold a Greater Market Share

Women prefer body and hair mists more than men due to personal grooming, and beauty practices emphasized more in women's everyday lives. Women tend to use various personal care products to enhance their appearance and keep hygiene, and body and hair mists fit into those practices. Women are likely to choose multifunctional products that provide practical benefits, such as moisturizing and strengthening the hair, including a nice aroma. These mists provide a quick and easy way of refreshing the body and hair with their scent, which appeals to the consumers.

The beauty and personal care industry has targeted women through heavy marketing and diversification. Most body and hair mists are formulated with fragrances and ingredients that appeal to women's preferences, such as floral, fruity, or sweet scents that fulfill their desire for personalized and pleasant aromas. In contrast, men prefer more traditional grooming products such as deodorants and colognes. It is why, women still compose a majority of the consumer base in the expanding market for body and hair mists.

For instance, in February 2024, Starco Brands, Inc. announced the launch of Skylar’s Broadwalk Delight Hair and Body Mist for women. The mist is essentially designed for travel purses and can be conveniently carried. It can be spritzed on hair, skin, and fabrics, enabling consumers to enjoy fragrance in various ways.

North America to Hold a Significant Position in the Market

North America holds a significant market share of the global body and hair mist market over other regions due to cultural, economic, and market factors. Consumers in North America, especially in the United States and Canada, prefer maintaining personal care and hygiene. The cultural emphasis on maintaining a fresh and pleasing appearance to others pushes the use of many personal care items, including body and hair mists, in the region.

The region has higher disposable incomes per capita relative to other regions, enabling consumers to demand and invest in non-essential lifestyle products, such as body and hair mists. This fosters growth and diversity in the beauty and personal care products market.

North America is a fast-paced, urban market in which consumers highly prefer convenient and time-saving products. Thus, body and hair mists perfectly fit into consumers’ routines as they can be applied quickly and offer multi-functional benefits. Moreover, the region boasts a robust e-commerce sector, making these body and hair mists readily available for purchase by the consumer.

For instance, in March 2024, Le Monde Gourmand, a brand of Tru Fragrance & Beauty, notified its newest retail partnership with Ulta Beauty, a beauty retailer in the United States. Since the beginning of March 2024, Le Monde Gourmand products, including four electrolyte-infused body mists with refreshing fragrances such as Papaye Tropique and Thé Matcha, have been available at selected Ulta Beauty locations across the United States and Ulta.com.

Future Market Scenario (2024 – 2031F)

The body and hair mist market seems to have been substantially oriented towards growth in gender-neutral products, which offer a wide appeal to consumers. Gender-neutral body and hair mists have fragrances and formulations that appeal to all genders, widening the potential customer base.

Marketing strategies oriented towards inclusivity and diversity attract a large consumer base, including young consumers who are attracted to brands that follow the ideology of equality and representation. By avoiding traditional gender stereotypes, brands increase their loyalty and engagement among a diverse customer base.

Moreover, the universal appeal of gender-neutral mists makes them amenable to personal use within the family and even as gifts. The flexibility of usage makes the product more appealing and useful, thus driving its adoption further and contributing to market growth in the forecast period.

In October 2023, Phlur launched unisex body and hair mists in three unique scents: Amber Haze, Mango Mood, and Vanilla Skin. These 3 oz and 8 oz sized mists can be purchased from Sephora stores.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are expanding their product portfolio to increase the consumer base and cater to evolving needs.

Key players are seeking the support of celebrity collaboration to introduce their products to consumers, which helps them better position themselves in the market. For instance, in May 2023, Sol de Janeiro USA, Inc. launched Rio Perfume Mist in collaboration with Barbie Ferrerira. The latest offering was an extension to the existing line of their famous perfume mists, including Cheirosa 40, Cheirosa 62, Cheirosa 68, and Cheirosa 71. With luscious textures and clinically proven formulations, these fragrances have become a worldwide sensation.