Body Care Products Market Assessment, By Product Type [Body Lotions, Body Butters, Body Scrubs, Body Cleansers, Others], By Skin Type [Dry Skin, Oily Skin, Combination Skin, Others], By Category [Organic, Conventional], By Fragrance [Fragrant, Non-fragran

Body Care Products Market Assessment, By Product Type [Body Lotions, Body Butters, Body Scrubs, Body Cleansers, Others], By Skin Type [Dry Skin, Oily Skin, Combination Skin, Others], By Category [Organic, Conventional], By Fragrance [Fragrant, Non-fragrant], By End-user [Adults, Kids], By Packaging [Bottles, Jars, Tubes, Others], By Price Range [Mass, Premium], By Application [Residential, Commercial], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F

Global body care products market was valued at USD 14.68 billion in 2023, expected to reach USD 21.27 billion in 2031, with a CAGR of 4.74% for the forecast period between 2024 and 2031. The market is majorly driven by growing awareness among consumers about personal hygiene and skin care. Environmentally conscious consumers seek products that are produced in an ethical and sustainable manner, reducing the carbon footprint on the environment. Innovation in the form of varied formulations and technological advancements, enhance the efficacy of the product, driving the demand for body care products worldwide.

Several products, including body lotions, body butters, body scrubs, and body cleansers cater to the different demands of consumers with varied skin types and concerns. E-commerce has played a significant role in surging the demand for body care products, providing consumers with a wide variety of products that can be ordered conveniently along with the rising impact of social media on the industry, fueling the market growth all over the world.

As North America and Europe have greater awareness toward body care products, better disposable income levels and a strong inclination concerning premium and organic body care products, dominate the market significantly. Asia-Pacific is an emerging market and quite a lucrative one for investors looking to expand their businesses and capture an even bigger global market share. Major market players are continuously bringing innovation in the market to stay competitive and capture new market segments. In March 2024, L’Occitane Groupe S.A. introduced the new Delícia Drench Body Butter by the Brazilian-inspired premium beauty brand Sol de Janeiro. The launch took place at an activation event at Paris Charles de Gaulle Airport, in collaboration with Lagardère Travel Retail and Extime JCDecaux Airport.

With growing consumer awareness for environmental concerns, sustainable production of products has become quite important, prompting manufacturers to source the ingredients ethically. Manufacturers are opting for transparent labeling and sustainable manufacturing practices to cater to the rising demands of such customers.

Growing Intersection of Body Care and Wellness Drives the Market Demand

Market demand for products that are related to taking care of the body through wellness is rising. The demand stems from a holistic approach to personal care which covers how the consumers look at it and feel about themselves, including physical appearance and state of mind. As such people have begun looking for items which will make their skin look healthier while providing satisfaction to their minds and emotions.

The increasing demand for multi-functional products combining body care and wellness traits i.e., lotions with soothing fragrances or oils for relieving stress, points to the trend. For instance, in May 2024, Naturium, owned by The Center Brands LLC, introduced Glow Getter Body Oil, consisting of a combination of squalane along with linoleic-rich and antioxidant-rich oils, such as olive, jojoba, rosehip, and sea buckthorn, to make the skin look glowing and healthy.

The trend is majorly being driven by the millennials alongside generation Z leading them towards use of body care items meant for soothing one’s nerves and accompanying mindfulness or self-pampering. In response, brands use ingredients with their natural healing properties which include CBD, essential oils, and natural botanicals.

Moreover, product delivery systems including bath soaks, body masks, and massage oils among others have been innovated to induce comprehensive self-care processes due to the emerging wellness trend. Consumers who look for holistic solutions for their body care and wellness needs are likely to develop loyalty to the brand as well as deep attachment to the products offered. Thus, the market for body care items is growing and moving upwards, driven by the convergence of beauty and wellness.

Skinification Trend of Body Care Propels Market Growth

Applying the principles of facial skincare is causing the body care products market to expand, based on making body care as good as facial skincare, hence raising the standards and expectations towards these products. The trend reflects a shift towards more sophisticated formulations that address specific skin concerns, such as anti-aging, hydration, and skin barrier repair, previously reserved for facial care.

Consumers are increasingly demanding high-performance body care products that offer targeted benefits similar to those found in facial skincare. Ingredients such as hyaluronic acid, retinol, niacinamide, and ceramides are being incorporated into body lotions, creams, and serums, providing advanced care for the entire body. The trend is driven by heightened awareness of overall skin health and the desire for a consistent skincare routine from head to toe.

The skinification trend is supported by extensive research and development, leading to innovative products that combine efficacy with luxury. Brands are launching body care lines with dermatological backing, enhanced textures, and sensorial experiences that mirror the sophistication of facial skincare products. For instance, in March 2024, Olay, a brand of The Procter & Gamble Company, launched its latest Indulgent Moisture Body Wash collection, in five luxurious fragrances, namely Rose and Cherry Crème, Caribbean Guava and Coconut Oil, Elderberry and Almond Cream, Moonflower and Neroli Oil, and Mango Butter and Vanilla Orchid. The products have layers of rich moisturizers and are infused with Vitamin B3 Complex, providing long-lasting moisture to the body.

The approach attracts skincare enthusiasts and expand the consumer base by offering multifunctional products, which cater to a broader range of needs. As the skinification of body care continues to gain momentum, it is set to drive sustained market growth by blurring the lines between facial and body skincare, thereby enhancing the overall consumer experience.

Organic Body Care Products Gain Momentum

Organic body care products are gaining significant momentum as consumers become increasingly conscious of the ingredients in their skincare routines. The shift towards organic products is driven by a growing awareness of the potential health risks associated with synthetic chemicals found in conventional body care items. Organic products, often free from harmful additives and artificial preservatives, offer a safer and more natural alternative, appealing to health-conscious consumers. For instance, in March 2024, vegan beauty brand BELOVED by Love Beauty and Planet (part of Unilever PLC) launched Vegan Body Wash Collection in six unique fragrances. The products are formulated using plant-based moisturizers and cleansers and are composed of 90% naturally derived ingredients. They are paraben-free and sulfate-free.

The market for organic body care products is expanding rapidly, with a diverse range of offerings including lotions, creams, oils, and scrubs made from natural ingredients. The demand is particularly strong among millennials and Gen Z, who prioritize sustainability and ethical sourcing. Social media and influencer marketing are playing pivotal roles in spreading awareness and driving the adoption of these products.

Moreover, the trend towards organic body care is supported by a broader movement towards holistic wellness and self-care. Consumers are looking for products which enhance their physical appearance and contribute to their overall well-being. As the trend continues to grow, the organic body care products market is expected to see sustained and robust expansion.

Asia-Pacific to be the Fastest Growing Market

Asia-Pacific is the fastest-growing market for body care products, driven by a dynamic mix of factors including increasing urbanization, rising disposable incomes, and a burgeoning middle-class population. The growth is especially pronounced in countries such as China, India, and Japan, where consumers are increasingly prioritizing personal care and grooming.

The region's youthful demographic, with a significant portion of the population under 30, is highly receptive to new and innovative body care products. Social media and digital marketing are instrumental in shaping consumer preferences, with influencers and celebrities playing a key role in promoting various brands and products.

E-commerce platforms are a major catalyst for growth, providing easy access to a wide array of body care products. The convenience of online shopping, coupled with attractive discounts and a vast product selection, is driving higher consumer engagement and sales.

Furthermore, there is a growing preference for natural and organic body care products in the Asia-Pacific, mirroring global trends. Local and international brands are capitalizing on the demand by launching products that cater to health and wellness-oriented consumers. In January 2024, DPKA Universal Consumer Ventures Pvt. Ltd., under its brand name 82°E, expanded its portfolio by entering the body care segment, with the launch of 4 new products. The range includes gel body cleanser, body milk, crème body cleanser, and body lotion, prepared using 82°E’s SYMBALANCE technology.

These factors together make Asia-Pacific body care products market set to maintain its rapid expansion trajectory.

Future Market Scenario (2024 – 2031F)

The shift towards natural and organic body care products will strengthen, driven by consumer demand for safer and environmentally friendly alternatives. The trend will spur innovation in product formulations, incorporating natural ingredients and eco-friendly packaging.

Advances in biotechnology and dermatological research will lead to the development of more effective and personalized body care products. Smart skincare devices and AI-driven personalized recommendations will become more prevalent, enhancing consumer engagement and satisfaction.

The convergence of beauty and wellness will drive the market growth with products which offer holistic benefits gaining popularity. Functional body care products that address specific skin concerns and overall well-being will see increased demand.

Key Players Landscape and Outlook

The landscape of key players in the global body care products market is marked by both established multinational corporations and emerging local brands. Industry giants dominate the market, leveraging their extensive distribution networks, strong brand portfolios, and ongoing innovation in product development. For instance, in May 2024, Unilever PLC-owned Dove, launched its latest body wash range, Dove Advanced Care Body Wash. The range uses new MicroMoisture Technology, providing 24 hours of moisturization to consumers. The range includes Dove’s Directly Esterified Fatty Isethionate (DEFI) technology, making the products as mild as water for the skin.

Furthermore, these companies are increasingly investing in natural and organic product lines to align with consumer preferences for safer and more sustainable options.

Emerging players and niche brands are making significant strides by focusing on specific consumer needs and preferences. They are trying to gain traction due to their commitment to natural ingredients and ethical practices. Additionally, the rise of local brands in regions like Asia-Pacific, such as Innisfree and Forest Essentials, highlights the growing importance of region-specific products that cater to local tastes and cultural practices.

The outlook for key players involve a strategic focus on sustainability, innovation, and digital engagement. Companies will continue to explore eco-friendly packaging, transparent supply chains, and personalized product offerings. Digital marketing and e-commerce will remain critical in reaching a broader audience, ensuring that both established and emerging brands can capitalize on the growing demand for body care products.