Bipolar Disorder Market Assessment, By Type [Generic, Branded], By Drug Class [Mood Stabilizer, Anticonvulsants, Anti-Psychotic Drugs, Anti-Depressant Drugs, Anti-Anxiety Drugs], By Disorder Type [Bipolar I Disorder, Bipolar II Disorder, Cyclothymic Disor

Bipolar Disorder Market Assessment, By Type [Generic, Branded], By Drug Class [Mood Stabilizer, Anticonvulsants, Anti-Psychotic Drugs, Anti-Depressant Drugs, Anti-Anxiety Drugs], By Disorder Type [Bipolar I Disorder, Bipolar II Disorder, Cyclothymic Disorder], By Route of Administration [Oral, Parenteral], By Distribution Channel [Hospital Pharmacies, Retail Pharmacies, Online Pharmacies], By Region, Opportunities and Forecast, 2017-2031F

Global breast pump market is projected to witness a CAGR of 8.03% during the forecast period 2024-2031, growing from USD 1.77 billion in 2023 to USD 3.28 billion in 2031. The breast pump market is drastically growing owing to the changing equation in the workforce that necessitates the use of breast pumps for mothers, awareness about the benefits of breast milk, and the rising disposable income of the female population.

Breast pumps are devices that extract milk from a nursing mother’s breasts. It can be manual or electric. Used to collect breast milk for feeding or to relieve engorgement, it allows mothers to store milk for later use, supporting breastfeeding while providing flexibility for caregivers. The breast pump market is booming as a rise in breastfeeding awareness and participation of women in the workforce is driving the growth. The major players are constantly innovating new product launches to cater to the needs of modern mothers. Newly developed smart breast pumps allow users to connect them with mobile applications that track milk production and maintain the perfect comfort settings. Besides, hands-free and wearable designs were created to enable mothers to express their milk discreetly while accomplishing multi-tasking. Additionally, environmentally friendly designs with sustainable materials are gaining consumer market attention. Adjustable flange sizes and different pumping modes attract individual tastes. Such innovations enhance usability and contribute toward a positive breastfeeding experience in nature, thus driving the market forward as mothers look for convenient solutions for milk expression.

For instance, in May 2024, Eufy (Anker Innovations Technology Co., Ltd) launched a new line of wearable breast pumps, including the S1 Pro, S1, and E10, aimed at improving maternity wellness. These pumps feature innovative technologies such as HeatFlow for improved comfort and milk flow, with users reporting up to a 30% increase in output. The S1 Pro includes a magnetic charging case for portability, while all models offer smart app control and customizable pumping settings.

Growing Women Workforce Boosts the Demand for Breast Pumps

Great growth in women's participation at the workplace simultaneously increases the demand for a breast pump. When mothers are required to return to their workplace shortly after delivery, they find an easy solution for their babies in breast pumps since these allow them to express and store milk. This way, the infants get breast milk even when mothers are not around. This would allow the mother to combine breastfeeding with professional responsibilities. These changes in policies at work have also been created to facilitate breastfeeding. There is already a set pumping area or spot and flexible break schemes allowing mothers to use their breast pumps when the child needs them. Increased awareness of how breastfeeding health will benefit infants, and their mothers tends to drive this trend. Companies and health organizations also promote this method as part of their campaign for maternal and child health, making breast pumps more accessible and visible. With such huge demand, manufacturers are now developing more efficient, portable, and user-friendly designs, catering to the needs of working mothers and enhancing demand in the market. For instance, according to the United States Bureau of Labor Statistics, women’s labor force participation increased from 32.7% in 1948 to 57.3% in 2023, indicating women's rising involvement in the workforce's economic outcomes.

Rising Awareness Drives Market

Rising awareness about the benefits of breast milk significantly drives growth in the breast pump market. As healthcare professionals increasingly emphasize the nutritional and immunological advantages of breast milk for infants, more mothers are motivated to provide breast milk, even when they face work or personal commitments. This growing knowledge highlights the importance of breast milk in reducing health risks for babies, including allergies and infections, and promotes maternal health benefits, such as improved postpartum recovery. Public health campaigns and educational resources further improve this awareness, encouraging mothers to consider breast pumps as essential tools for maintaining breastfeeding. This heightened awareness translates into a stronger demand for breast pumps, leading to innovations and an expanding market as manufacturers strive to meet the diverse needs of breastfeeding mothers seeking to balance work and family. For instance, as per data from Bradley University, children between 6-23 months who were breastfed at any time showed better infant mortality compared to others. Also, there was a 50% reduction in deaths that were related to sudden infant death syndrome (SIDS) in such children.

Dominance of Battery-Powered Breast Pump Segment in Market

Due to its portability and convenience, the battery-powered breast pump segment continues to top the market. These breast pumps are more compliant with modern mothers who need the flexibility to extract milk at home, at their workplace, and while traveling. Instead of depending on a power outlet, battery-powered breast pumps do not have to be hooked up and can be used anywhere, accommodating people's busy mobile lifestyles. In addition, technological advances also support more efficient use with longer-lasting and more potent batteries that make it even easier for mothers to pump discreetly and comfortably without interruption. These pumps tend to come with designs that are easy to use and give such adjustable settings that people can aspire to achieve them to meet their preferences and needs, making these pumps even more attractive. This trend of multi-tasking and the need for discrete and efficient breastfeeding solutions further strengthen the dominance of the battery-powered segment in the breast pump market. Innovative product launches from the market players further boost the market share of the segment; for instance, in June 2024, Momcozy (Shenzhen Lute Jiacheng Network Technology Co., LTD.) launched the battery-powered Mobile Flow Hands-free Breast Pump, designed to enhance the breastfeeding experience for mothers. This innovative pump features a powerful third-generation motor and the Momcozy DoubleFit Flange for efficient milk extraction. With three modes and 15 intensity settings, users can customize their pumping sessions via the Momcozy app.

North America Dominates the Breast Pump Market

North America is highly dominant in the breast market due to factors such as increased healthcare awareness, supportable policies on breastfeeding, and an emphasis placed on better health conditions for mothers as well as children. The United States and Canada enact large-scale educational programs focusing on the benefits of breastfeeding, thus, high demand for breast pumps to attain work-life and nursing balance. The region's strong healthcare infrastructure, maternity support programs, and insurance that covers breast pump purchases further facilitate access. In addition, more workplaces have begun offering family-friendly policies, which include special rooms for pumping and flexible breaks, making breastfeeding more feasible for mothers. Innovation plays a prime role, as North American companies are usually the first to release advanced, user-friendly designs in breast pumps, such as smart and portable designs that can be used with any busy lifestyle. Additionally, the USFDA’s role also plays a crucial part in market expansion; for instance, in April 2023, The USFDA cleared MilkMate Products, Inc.’s groundbreaking breast pumping solution designed specifically for employees. This innovative product allows mothers to pump breast milk discreetly and efficiently at work, promoting breastfeeding while balancing professional responsibilities. The solution aims to improve workplace support for nursing mothers, addressing common challenges associated with pumping in a corporate environment.

Future Market Scenario (2024-2031F)

Innovative designs like the SmartLact8 breast pump are transforming the breast pump market by mimicking natural infant suckling patterns, which reduces discomfort and complications associated with traditional pumps. Key features include a bio-inspired mechanism that combines compression and vacuum pressure, advanced sensor technology for real-time data capture, and customization options for individual needs. Future trends include the rise of wearable technology, personalized healthcare solutions, and a focus on sustainability and hygiene. As products like SmartLact8 prioritize user comfort and convenience, they are likely to dominate the market, promoting breastfeeding as an essential aspect of maternal and child health while enhancing overall user satisfaction.

Key Players Landscape and Outlook

The breast pump market is highly fragmented and mainly dominated by small and private-owned companies and startups. Although a few MedTech giants like Koninklijke Philips N.V. are also competing in the market, the market dynamics are still skewed towards local and smaller players. The market shows its activeness through innovative product launches, business deals like brand launches, and collaboration to explore new technologies.

In January 2023, Babylist Inc. launched Babylist Health, marking its entry into the USD 3 trillion United States healthcare industry. This new division aims to simplify access to health and wellness products for families during pregnancy and postpartum, particularly by streamlining the process of ordering breast pumps through insurance. The company strategically acquired a durable medical equipment supplier to enhance its expertise. Babylist Health has already processed claims in 47 states, offering a range of free breast pumps to users under various insurance plans.