Bakery Ingredients Market Assessment, By Product Type [Flour, Oils and Shortening, Leaveners, Sugar, Dairy Products, Extracts and Flavors, Others], By Form [Dry, Liquid], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 20

Bakery Ingredients Market Assessment, By Product Type [Flour, Oils and Shortening, Leaveners, Sugar, Dairy Products, Extracts and Flavors, Others], By Form [Dry, Liquid], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2017-2031F

Global bakery ingredients market is projected to witness a CAGR of 6.52% during the forecast period 2024-2031, growing from USD 17.91 billion in 2023 to USD 29.69 billion in 2031. The bakery ingredients market is witnessing expansion due to the rise in diverse culinary experiences of consumers and increasing globalization and westernization. Moreover, bakery products offer ease in consumption, thus, driving growth of the bakery ingredients market.

Seasonal events and trends, such as holidays or health-related observances, can create spikes in demand for specific bakery items, thereby, increasing demand for bakery ingredients as well. For instance, the demand for bakery ingredients gets prominent during Christmas as people gift bakery products to friends and family.

As per the U.S. Bureau of Labor Statistics, in the United States, 218,800 people were working as bakers in 2022. Moreover, the projected increase in the employment of bakers was estimated to be 5% between 2022-32, which is faster than the average for all occupations in the United States.

Different bakery ingredients offer different usability, for instance, flour helps in providing the structure and texture and it is the most basic ingredient in a bakery recipe. The leavening agents helps dough or batter to rise through gas production. Commonly used leavening agents are yeast, baking powder, and baking soda. Sugar helps in sweetening and contribute to the overall taste, texture, and color of baked goods. Liquids, such as milk and water, offers hydration to the recipe. Moreover, it helps in dissolving the sugar and salts. Eggs provides moisture, richness, and structure, hence improving the stability of the baked items. Also, flavorings and additives, such as cocoa powder, spices, zests, and essence, delivers a taste and aroma to the baked goods. Lil’Goodness in July 2022, launched India’s first ever prebiotic cocoa powder which contains zero added sugar. The product is made from 100% antioxidant rich real cocoa and natural prebiotic fibers which makes it a good option for gut and heart health.

Flour Product Type Shows a Greater Market Share

The structural and functional properties of flour are important for bakery products. It is the most basic bakery ingredient which is used in all the bakery products recipe. It is the major source of gluten, a protein binding material in bread, cake, and pastries to give the desired texture and elasticity.

Proteins in flour, mainly gluten, give the dough a power of air retention during fermentation, giving soft crumb to baked products. Furthermore, the starch in flour absorbs the moisture and offers bulk that supplements with other ingredients, including fats, sugar, and leavening agents. This way, bakers can create a wide range of products such as soft and delicate cakes to chewy and hardy breads. Besides the effect of flour, yeast and other raising agents works for fermentation. It essentially contains the functional properties that makes flour a primary ingredient in baking.

In November 2023, King Arthur Baking Company, Inc. introduced Climate Blend Flour, an innovative blend of the unique wheat varieties. This sustainably produced flour offers the bakers with a plant-forward product, which does not compromise on taste and quality. The flour offers a nutty and rich flavor which is appropriate for recipes such as bread, scones, muffins, and other bakery items.

Vegan Bakery Ingredients to Appeal to Consumers

Vegan bakery ingredients are being preferred more, with the rising awareness about health and ethical and environmental concerns. Health-wise, vegan ingredients are largely adapted as they have smaller amounts of cholesterol and are low-saturated fat, which is fit for health-associated dietary choices. Ethically, lesser use of animal-based ingredients would entail vegan foods mostly shunning such items as eggs and dairy, making them appealing to people concerned about animal welfare and the worst aspects of factory farming. Current improvements in vegan baking technology have made plant-based ingredients more aesthetically attractive, with improved texture and functionality, making them more appealing to consumers. In October 2023, Dawn Foods launched its first vegan certified sponge cake mix, namely, The Dawn Balance Vegan Sponge Cake Mix. This cake mix offers the same functionality, texture, and taste experience as a regular sponge cake mix.

Moreover, vegan bakery ingredients are popular among lactose intolerant consumers as they face difficulty in digesting milk and other animal-based dairy products. According to the American College of Gastroenterology, 85% of adult African Americans in the United States are lactose intolerant.

Consumers Preference for Egg Replacement to Drive Market Growth

People prefer eggless bakery goods due to dietary restrictions, such as veganism, allergies, and lactose intolerance. Ethical and environmental concerns drive the preference as eggless options align with animal welfare and sustainability goals. Additionally, the improved taste and texture of egg substitutes have broadened their appeal.

As per the estimates of the U.S. Centers for Disease Control and Prevention, since February 2024, more than 34,500 specimens have been tested which have been suspected to have influenza A (H5) or other novel influenza viruses. As the demand for cost-effective egg alternatives rose due to the occurrence of avian flu, the manufacturers of the bakery ingredients are innovating and introducing the products, which do not contain eggs and are safe for the consumption during the spread of the disease.

Several bakery ingredients can serve as effective egg replacements. Apple sauce, mashed bananas, and pureed pumpkin offer moisture and binding properties similar to eggs. Flaxseed meal or chia seeds mixed with water create a gel-like consistency that mimics egg binding and structure. Commercial egg replacers, typically composed of starches and leavening agents, provide functionality without altering flavor. Silken tofu blends smoothly to add density and moisture. Additionally, yogurt or buttermilk can replace eggs by providing moisture and a slight leavening effect. These alternatives accommodate various dietary needs while maintaining the integrity of baked goods.

In June 2023, Ardent Mills introduced two latest products Ardent Mills Egg Replace and Ancient Grains Plus Baking Flour Blend. The Ardent Mills Egg Replace consists of four ingredients, including chickpea flour, making it a gluten free and vegan product.

Asia-Pacific to be the Fastest Growing Region

In Asia-Pacific, the demand for bakery products and ingredients is rising, characterized by changing consumer preferences and economic growth. The rise in disposable income and urbanization are the key drivers that increase consumption of bread, pastries, cakes, and other bakery products. Additionally, dietary changing patterns and westernization trends in traditional diets boost the consumption of bakery products. Again, it is coupled with the growing middle class in the region, who are indicating an increasing propensity to spend on value-added and craft bakery products, thus pushing demand for good-quality ingredients. Apart from it, the increasing health and wellness awareness has greatly increased the demand for healthier products which are whole-grain and gluten-free. The rising access to bakery products through the modern retail and foodservice channels underpins growth in this case. It reflects a healthy market opportunity for the bakery business and ingredient suppliers in Asia-Pacific.

In April 2024, Barry Callebaut launched its latest cocoa powder, Maleo at Beta KL in Malaysia. Maleo’s launch took place during a gathering of cocoa distributors and customers across Asia-Pacific, including countries such as Indonesia, China, Malaysia, the Philippines, Thailand, and Vietnam.

Future Market Scenario (2024 – 2031F)

Trends such as health-conscious eating, preference for convenience, and indulgence in baked products drive market demand. Popularity of specific products, such as artisanal breads or gluten-free options, can impact sales.

Growing awareness of health issues drives demand for healthier bakery options, including low-sugar, whole-grain, and vegan products. Nutritional information and ingredient transparency influence consumer choices.

Key Players Landscape and Outlook

Key players are innovating and catering to consumers by introducing unique and innovative bakery ingredients. They are offering ingredients that offer ease in baking and save the time and effort of modern consumers.

Baking mixes are increasingly being produced by key players as they offer convenience to the consumers, enabling them to bake their favorite snack quickly. In March 2024, Bob's Red Mill Natural Foods, Inc. introduced the latest range of baking mixes which included four signature blends, namely, fudgy brownie mix, golden cornbread mix, lightly sweet cornbread, and classic yellow cake mix.

Another key player, King Arthur Baking Company, Inc., expanded its range of baking mix with the launch of the Savory Bread Mix Kit in March 2024. These ready-to-make breads can be prepared in an hour, including products such as Soft and Chewy Pretzel, Pull-Apart Garlic Bread, Perfectly Tender Flatbread, and Crisp and Airy Focaccia.