Baby Strollers Market Assessment, By Product Type [Full-sized Stroller, Lightweight or Umbrella Stroller, Jogging Stroller, Car Seat Carrier, Travel System, Others], By Variant [Single Child Stroller, Multi Child Stroller], By Age [0-6 months, 6-12 months

Baby Strollers Market Assessment, By Product Type [Full-sized Stroller, Lightweight or Umbrella Stroller, Jogging Stroller, Car Seat Carrier, Travel System, Others], By Variant [Single Child Stroller, Multi Child Stroller], By Age [0-6 months, 6-12 months, 12-36 months], By Frame Type [Metallic, Non-Metallic], By Price Range [Low, Medium, High], By Sales Channel [Baby Boutiques, Specialty Stores, Departmental Stores, Mono Brand Stores, Online Retailers, Others], By End-User [Infants, Toddlers], By Region, Opportunities, and Forecast, 2017-2031F

Global baby strollers market size was valued at USD 3.51 billion in 2023, expected to reach USD 4.84 billion in 2031, with a CAGR of 4.1% for the forecast period between 2024 and 2031. The market for infant strollers is dynamic and influenced by a number of variables. Continuous innovation in design and manufacturing is fuelled by a rise in urbanization, shifting lifestyles, and an increasing focus on safety and regulatory compliance. Compact and lightweight designs that support urban living and transportation systems have become more popular.

Tech-influenced parents find technological integration appealing, especially features such as smartphone connectivity and smart sensors. E-commerce and online shopping platforms play a major role in the baby stroller market as they allow convenience in shopping with a variety of options. In addition to the changing consumer demands and its emphasis on convenience, safety, and technology, the market for baby strollers is highly competitive.

For instance, in November 2022, Baby Jogger and Robin Arzón launched a new style of stroller, Summit™X3. The product includes a gold grid print on the canopy interior that is inspired by the streets of NYC and additionally designed by the NYC artist to represent the premium and royalty of the product. In addition, the premium styles and designs of the product feature the vegan leather harness cover and branding tag.

Product Innovation and Designs Drive the Market

The market for baby strollers is driven by the constant innovations in product and design evolutions, which allow to adjust the evolving needs and preferences of the parents, as parents are more inclined towards child safety. Furthermore, the increasing demand for compact and lightweight designs that support urban living and travel systems is a notable trend. For instance, in May 2022, in collaboration with the well-known stroller brand Hartan, Mercedes revealed a limited-edition stroller, with an influence of AMG cars on the design. Mercedes and Hartan worked together with the Mercedes-Benz design team to develop a special pushchair model that combined sportiness, flexibility, and maximum ride comfort. The motorized models' dynamically striking appearance and sportiness serve as the foundation for the limited edition. Each limited edition is given an original AMG badge, just like the ones found on the vehicles, to emphasize its exclusivity, signifying the model's limited availability.

Growing Significance of Online Shopping Fuelling the Sales

The market for baby strollers has seen a significant change since the pandemic as there has been a shift from offline shopping to online shopping, resulting in increased sales through e-commerce. With the growing preferences of customers, online shopping has become a convenient option for parents as it allows a wide range of options and unique designs in addition to discounts and easy delivery options. The convenience and simplicity of online shopping enable parents to research various options, evaluate features, and make well-informed choices, contributing to the market's evolution for baby strollers in the digital age. To benefit from the growing e-commerce trend, in 2022, US-based company, Evenflo, started with the zero-party data which helped in driving the sales of the company. It created an online test for expecting parents, that gathered the information from them and showcased results accordingly. Though the demand for online platform has seen a surge since pandemic, but today, to increase the growth of online sales, the brand is spending money gathering zero-party data as information that customers voluntarily provide before making a purchase.

Technological Developments Attract Consumers and Drive the Demand for Strollers

Global baby strollers market is driven by the incorporation of advanced technology features in addition to the modern sensors, user customizable setting and seamless smartphone integration. The market responds to a growing consumer trend wherein parents seek products with more features than the standard ones. As a result, the use of technology involves desired features like enhanced connectivity and integrated entertainment systems, going beyond basic convenience. This technological integration is a key driver that reflects the industry's commitment to innovation and draws in a discerning consumer base that values the fusion of modern technology with traditional parenting essentials.

For instance, in January 2023, Glüxkind Technologies presented its AI-powered baby stroller, Ella, at the Consumer Electronics Show in Las Vegas in an attempt to make life easier for new parents. The product is designed with cutting-edge safety and convenience features specifically for today's busy parents. The stroller was one of the products on the 2023 CES Innovation Awards honorees list. CES Innovation Awards received more than 2,100 submissions this year.

Impact of COVID-19

The COVID-19 pandemic caused considerable disruptions to the global baby strollers market and consumer behavior changes. Lockdowns, travel restrictions, and economic uncertainty caused non-essential retail locations to close, temporarily reducing strollers’ sales. The shift in consumer priorities towards necessities has impacted discretionary spending on baby products. But when the lockdowns ended, families started looking for safe ways to travel and outdoor activities, which led to a spike in the demand for strollers in the market. Strollers that promoted social distancing and hygiene became more in demand as health and safety concerns gained more attention. During the pandemic, e-commerce grew in popularity and gave parents a convenient way to shop. Stroller manufacturers concentrated on creative designs that addressed safety concerns, and as a result, the market gradually recovered and evolved. The baby strollers market showed resilience, adapting to new consumer needs and digital trends.

Key Players Landscape and Outlook

Global baby strollers market features a competitive landscape with key players driving innovation and market trends. Established brands such as Graco, Chicco, and Bugaboo hold significant market share and offer a diverse range of products, from traditional strollers to travel systems. UPPAbaby and Silver Cross are notable for premium and luxury segments, emphasizing style and functionality. Players such as Hauck and Peg Perego contribute to the market's global presence. Emerging brands such as Baby Jogger and Joovy bring innovation and modern designs. Technological integration is evident with companies like Evenflo introducing smart strollers. E-commerce platforms like Amazon and dedicated baby product retailers are pivotal in distribution. The competitive landscape is characterized by a balance between well-established brands, niche players focusing on specific segments, and a constant influx of new entrants introducing novel features to meet the evolving demands of parents.

For instance, in October 2022, Bugaboo, an award winner stroller brand, announced the launch of a stroller range made of bio-based materials provided by DSM, Fibrant, and Neste. In addition, Bugaboo has announced that their cross-value chain partnership has successfully enabled the launch of an entire Bugaboo stroller portfolio made with bio-based materials.