Baby Feeding Bottle Market Assessment, By Bottle Material [Glass, Plastic, Stainless Steel, Others], By Bottle Shape [Standard Bottles, Vented Bottles, Wide Bottles, Angle-neck Bottles], By Capacity [Up to 4 oz, 5 oz – 8 oz, 9 oz – 12 oz, Above 12 oz], By

Baby Feeding Bottle Market Assessment, By Bottle Material [Glass, Plastic, Stainless Steel, Others], By Bottle Shape [Standard Bottles, Vented Bottles, Wide Bottles, Angle-neck Bottles], By Capacity [Up to 4 oz, 5 oz – 8 oz, 9 oz – 12 oz, Above 12 oz], By Nipple Material [Latex, Silicone], By Nipple Type [Orthodontic type, Nubbin, Standard, Tri-cut-type], By Age Group [0 to 6 months, 6 to 12 months, More than 12 months], By Price Range [Up to USD 25, USD 26 – USD 50, USD 51 – USD 100, Above USD 100], By Distribution Channel [Specialty Stores, Pharmacies, Online Retail Stores, Hypermarkets/Supermarkets, Convenience Stores], By Region, Opportunities and Forecast, 2017-2031

Global baby feeding bottle market was valued at USD 2.03 billion in 2023, expected to reach USD 3.09 billion in 2031, with a CAGR of 5.4% for the forecast period between 2024 and 2031. The market is driven by numerous factors including the introduction of newer technologies in the product, and manufacturing baby feeding bottles using sustainable and eco-friendly materials.

Baby bottles are available in the market in many shapes, sizes, designs, and materials to cater to the ever-evolving needs of consumers. Features like anti-colic systems, temperature indicators, and tailored designs appeal to the masses leading to a surge in demand for these products. Rising awareness of caregivers towards infant nutrition, health, and hygiene is a key factor for the growth of the market.

Geographically, North America and Europe play an important role in the market growth with new product launches and better technologies. Asia-Pacific dominates the market because of the large population size of the region and growing middle-class population, ultimately leading to increased purchasing power. Manufacturers in the region are using product branding, innovation, and various marketing strategies to gain and maintain their respective market shares.

In August 2023, Richell Corporation launched Hanaemi, a range of baby bottles that compares the smile of a baby with a blooming flower. The range consists of glass baby bottles and PPSU baby bottles, that support baby care for moms, dads, and other caregivers. The sales of the product through specialty stores were planned to be started from September 2023.

Overall, there is a great scope for market expansion with ongoing technological advancements, innovation, and manufacturers responding to changing consumer preferences.

Technological Advancements in the Market to Drive the Market Growth

Technological advancements in the baby feeding bottle market offer more convenience and safety to caregivers. Manufacturers are continuously working on meeting the evolving preferences and lifestyles of consumers. Unique bottle designs and developed venting systems reduce colic symptoms in infants and minimize the air intake while feeding. Technology like self-sterilizing bottles is occupying the market, as they save a lot of time as well as efforts.

Moreover, temperature control features ensure optimal milk temperature offering comfort to the parents. For instance, In March 2023, Ember Technologies, Inc. launched a self-warming Baby Bottle System, which was the first of its kind. The company owns a patented technology for temperature control that enables the bottle to offer warm milk for babies in not more than 5 minutes. The bottle system is lightweight equipped with ergonomic features providing easy cleaning, filling, and assembly.

Such technological advancements in the market improve the functionality of baby bottles but bring innovation and increase the competitive spirit of baby feeding bottle market.

Sustainability Trend Fuelling the Market

Rising environmental awareness and growing concerns about the ill effects of plastic on the environment are the major drivers of increasing demand for baby bottles made with sustainable material. Eco-friendly materials like glass and stainless steel do not harm much to the environment leading to a greater demand. Moreover, these are usable as the material is highly durable. There are sustainable bottles in the market that are fully recyclable at the end of their lifespan, without losing the quality of the material. Such products are often packed using minimal packaging, further reducing the environmental impact. Following the sustainability trend, in September 2023, Solvay, a prominent specialty material provider, and Hegen Pte Ltd entered a strategic partnership for using Duradex polyphenyl sulfone (PPSU) in the premium range of Hegen’s Press-to-Close, Twist-to-Open (PCTO) baby feeding bottles. Duradex PPSU is a sustainable resource that will help Hegen meeting the requirements of environmentally conscious consumers. The element does not contain any artificial pigments, bisphenols, or phthalates, providing more sustainable products to the masses.

Asia-Pacific Holds the Largest Market Share

More than 140 million babies are born globally every year, which means that four babies are born every second. Out of these, around half of the births occur in Asia, with 25 million in India and 16 million in China on an annual basis. These numbers are the major reason behind the dominance of the Asia-Pacific region in the global baby feeding bottle market. Apart from this, the increasing middle-class population leading to an increase in purchasing power and a surge in demand for premium baby products also fuel the market remarkably. Manufacturers in the region are continuously investing in research and development of advanced products using better materials and designs, to meet the diverse needs of consumers.

For instance, in June 2023, an Australian mother launched Mooki, The One baby bottle which was aimed at providing convenience to parents with its innovative design. The bottle features a bottle cap that remains attached to the bottle’s base resulting in decreasing frustration of parents with respect to misplaced bottle caps. The bottle comes with an anti-colic nipple that ensures stress-free feeding for the parents as well as the babies.

Future Market Scenario (2024 – 2031F)

• Growth in demand for sustainable feeding bottles is expected owing to the rising concerns about the environment. Eco-friendly materials like glass and stainless steel, which are reusable and recyclable, are going to spur the market.

• Customization of feeding bottles may dominate the market as parents or caregivers like to add a personal touch to the belongings of their babies.

• E-commerce platforms are likely to play an important role in the growth of the market as they provide better convenience and less hassle as compared to traditional brick-and-mortar stores.

Key Players Landscape and Outlook

Global baby feeding bottle market encompasses several key players including Pigeon Corporation, Koninklijke Phillips N.V., Goodbaby International Holdings Limited, Richell Corporation, and Handi-Craft Company. These players play an important role in shaping the landscape of the market by bringing in innovative designs and concepts appealing to the masses.

In March 2023, Dr Brown’s, a Handi-Craft Company brand, introduced its new designer range of baby feeding bottles. The prints include flora and fauna theme with rabbits, elephants, octopuses, dinosaurs and many other animals along with flowers, leaves, and trees. The capacity of these newly designed bottles is 5oz and 7oz.

The aim is to provide convenience to the caregivers by giving them hassle-free options. The market is majorly driven by product innovations in the form of the development of advanced materials, designs, and features in baby feeding bottles, catering to diverse consumer preferences and needs. The outlook seems positive as governments of various countries take a keen interest in promoting maternal and child health, ensuring product safety and quality standards.