Automotive Simulation Market Assessment, By Deployment [On-premises, Cloud], By Component [Software, Services], By Application [Prototyping, Testing], By End User [Automotive Component Manufacturers, OEMs, Regulatory Bodies], By Region, Opportunities and

Automotive Simulation Market Assessment, By Deployment [On-premises, Cloud], By Component [Software, Services], By Application [Prototyping, Testing], By End User [Automotive Component Manufacturers, OEMs, Regulatory Bodies], By Region, Opportunities and Forecast, 2017-2031F

Global automotive simulation market is projected to witness a CAGR of 8.95% during the forecast period 2024-2031, growing from USD 2.18 billion in 2023 to USD 4.33 billion in 2031. Constantly evolving automotive designs, adaptation of artificial intelligence in auto simulation, and advanced software are transforming modern vehicle manufacturing. Increasing automotive research and development space for deploying the latest technologies and systems is also fueling the market expansion. Simulation technology works on the major components of vehicles, such as transmission, ignition, battery management systems, exhaust gas systems, and perception systems. The role of AI modeling is to upscale automotive simulation as it lets auto designers deliver better ideas.

Furthermore, the advent of electric vehicles and smart hybrid technology adds new layers to automotive product development. The recently developed simulation techniques allow automotive brands to confirm product requirements such as sustainability, reliability, and performance optimally. The constantly changing vehicle design also pushes simulation software brands to evolve accordingly. Hence, new workflows, AI-modeling components, and upgrades are added accordingly.

For instance, in January 2024, Siemens AG introduced its Simcenter Mechanical Simulation 2312. The product focuses more on collaborative workflows for advanced simulation and physical testing. The platform brings together the functionalities of Simcenter SPEED, Motorsolve, and MAGNET. The product also includes a template-based design workflow.

Evolving Automotive Design and Higher Adoption of EVs to Fuel Automotive Simulation Market

The new ECU systems, vehicle safety components, and advanced transmission result from a successful automotive product design operation. Automotive companies are setting up new R&D programs to deliver the 100% anticipated product design that can be turned into reality. The demand for sustainable, technologically advanced, and better-looking vehicles is also pushing vendors to focus more on product testing and prototyping. The simulation software allows manufacturers to create V-shaped development charts that include systems, subsystems, and vehicle components. The advent of electric vehicles with unique propulsion, battery management systems, and motor components is also increasing the demand for automotive simulation systems. Furthermore, the role of extended reality involving augmented reality (AR) and virtual reality (VR) in computer-based vehicle design is also transforming the market dynamics. The service vendors introduce their platform on different cloud spaces to make it accessible.

For instance, in November 2023, NVIDIA Corporation announced Omniverse Cloud Services to accelerate automotive acceleration. The company has chosen Microsoft Azure to deploy its virtual factory and autonomous vehicle simulation engines.

AI-Based Modeling and Collaborative Software to Transform Global Automotive Simulation

AI-based modeling and prototyping are trending in the automotive simulation market. Vehicle systems and workflows are also upgrading, and hence, the demand for more compatible and flexible simulation platforms has increased. Furthermore, artificial intelligence technology also helps algorithm development and system optimization. These systems involve subsystems and components like ORVMs, vehicle performance, and connected car (IoT) components.

The collaborative simulation platforms help the auto designer to unite different platforms. It delivers better designs and reduces the chances of inaccurate prototyping. The collaborative platform also helps the defined vehicle prospect in turning into a reality. The integration of multiple platforms like AUTOSAR, Eclipse SDV, SOAFEE, and COVESA.

In December 2023, Continental AG collaborated with Synopsys Inc. to validate software features and applications for Software-Defined Vehicle (SDV). The tie-up integration will utilize Synopsys's prototyping solutions and Continental's cloud-based development framework.

Government Focus on Higher Vehicle Security to Propel Market Growth

Automotive simulation is crucial to the government’s plan of pushing eco-friendly transportation solutions. As automotive simulation eliminates the need for multiple physical prototypes through virtual prototyping, government authorities push the use of simulation platforms during automotive designing and product development. Furthermore, the platforms also help the vehicle manufacturer in optimizing energy efficiency to reduce emissions. Auto engineers can easily analyze and fine-tune several vehicle components and systems. Government subsidies and incentives have pushed EV adoption globally, which also works as a driving factor for the automotive simulation market. Climate change has played a crucial role in adopting auto simulation software by OEMs and public authorities. Government aid for green energy and EVs is also helping automotive companies in their research and development projects.

For instance, in October 2023, the government of the United Kingdom awarded Aston Martin Lagonda Global Holdings plc 9 million euros for its high-performance electrification strategy. The government's funding came through its Advanced Propulsion Center UK (APC).

Software Component lead with Advanced Component Research and High-Performance Systems

The market is distributed into software and service segments based on component type. The software segment will likely perform better as automakers adopt different systems for advanced component research. The software can once be deployed to the system to help the R&D for product design, tests, and prototypes. Furthermore, the intersection of artificial intelligence and simulation is also powering software development. The integration of AI also enhanced the R&D workflows to streamline the modeling procedure. The data for training and validating AI models is also being utilized for software development. The automotive manufacturers, OEMs, and government regulatory authorities consume the software component of automotive simulation programs. Automotive companies also partner to work on software development and auto simulation.

For instance, in April 2023, Hyundai Motor and Kia announced their software development alliance to fuel Software Defined Vehicle (SDV) conversion. Both companies signed a multilateral MoU with 17 companies named Hyundai Motor Group Model-Based Development (MBD) Consortium to enhance virtual verification technology.

Asia-Pacific Dominates Automotive Simulation Market

The Asia-Pacific has become the center for automotive research and development. This is due to the higher consumption of vehicles, the government's focus on product development, and the origin of major automotive brands. The talented workforce, favorable business climate, and automotive research hubs are expected to make Asia-Pacific a leading global automotive simulation market region. Furthermore, emerging economies like China and India hold many automotive companies and startups. India, with its vibrant research ecosystem, has skilled engineers who are constantly developing automotive simulation technology. The international simulation experts are also keenly interested in serving market players in the Asia-Pacific region.

For example, in November 2023, Simulation specialist IPG Automotive established its space in India to support local automotive manufacturers while expanding its international presence.

Future Market Scenario (2024 – 2031F)

Frequently changing vehicle design, the advent of electric vehicles, advanced prototyping, and testing operations are expected to transform the market dynamics.

The expanding research and development projects along with government support to promote eco-friendly manufacturing are likely to fuel the market growth.

New automotive startups and EV producers are projected to consume the major portion of the market.

The integration of artificial intelligence and machine learning platforms with automotive simulation is expected to help in faster testing and prototyping. The multi-model setups to integrate different platforms are also going to transform product development.

Key Players Landscape and Outlook

Key players in the automotive simulator market focus on making their platforms more compatible and inclusive. The key players collaborate, partner, and acquire companies to expand their sales channels. The players also adopt different cloud platforms for easy deployment of software. Key players try to expand their space in Asia-Pacific nations as they hold higher potential. Major brands collaborate with government regulatory bodies for them to validate vehicle design and performance.

For instance, in January 2024, Ansys (Swanson Analysis Systems Inc) partnered with DXOMARK Image Labs SAS to deliver a breakthrough solution to validate virtual cameras. The enhanced process will improve optical performance along with the integrated workflow.

In January 2024, Synopsys Inc. announced the acquisition of Ansys to foster energy synergy between electronics and physics. The acquisition deal aims to expand operations and distribution channels while utilizing Ansys's artificial intelligence experience.